William Tung
International Sales
Newton,MA
Summary
DYNAMIC MARKET LEADER DELIVERING GLOBAL SALES SOLUTIONS AND REVENUE OPPORTUNITIES Global Sales Executive leveraging deep experience in starting, expanding, and directing profitable businesses across diverse markets and cultures for global brands - Columbia Sportswear, Fanatics, New Balance, and others. Trusted Advocate for disciplined global branding and strategic product launches in alignment with local consumer and market needs. Hands-on leader highly skilled in directing cross-functional teams in subsidiary activities, sales, marketing, retail, finance, HR, and e-commerce. Extensive abilities in opening and growing market spaces across Asia-Pacific, Europe, Latin America, and Middle East.
Overview
22
22
years of professional experience
1
1
Certification
Work History
GENERAL MANAGER, INTERNATIONAL
'47 Brand
01.2023 - 01.2025
- Mandated to develop a cross-functional international division to drive profitable revenue growth
- Developed business plans to establish subsidiaries in Canada, Japan and Australia
- Created cross functional Go to Market process to service international markets
- Established partners across China, Korea and SE Asia for market expansion
MANAGING DIRECTOR
Peaks Consulting
01.2020 - 01.2023
- Develop strategic international development and expansion plans for clients in the apparel/footwear sector
- Closely analyze and formulate targeted strategic plan for sustainable international expansion via subsidiary, joint venture, licensee, or distributor
MANAGING DIRECTOR - INTERNATIONAL
Fanatics
01.2018 - 01.2020
- Mandated to develop multinational licensed sports apparel organization from scratch and generated new revenue through wholesale and e-comm channels
- Hired, trained, motivated, and supervised 50 employees for this startup division, including sales, product design, sourcing, marketing, and operations areas
- Launched Nike MLB and Nike NFL product collections for SS'20; also established international sales division, based in Manchester, UK
- Stood up full-scale sales network across Europe and Latin America; also instituted strategic plan for global expansion via distributors, subsidiaries, and licensees
EXECUTIVE VICE PRESIDENT - INTERNATIONAL
New Balance Athletics
01.2016 - 01.2018
- Recruited to turn around declining China subsidiary sales and restructure distribution relationships for this leading athletic footwear and apparel brand
- Reported directly to CEO, led six managers and over 700 employees in covering 112 different markets via 10 subsidiaries and 35 distributors, representing $2.6B or 65% of all global operations
- Profitably grew international sales by 6% between 2016 and 2017, while executing new retail design in China that expanded comp store by 20%
- Headed flagship store openings in Shanghai, Tokyo, London, Berlin, and Milan; also implemented inventory management system to improve SKU productivity significantly
VICE PRESIDENT - INTERNATIONAL
Columbia Sportswear
01.2003 - 01.2016
- Hired to focus on opening new markets and integrate subsidiary brands into international sales department for this leading company in active outdoor apparel and footwear
- Reported directly to CEO, led nine professionals and over 500 staff in managing $1.5B in sales across EMEA, Asia-Pacific and Latin America
- In previous roles, directed up to 512 retail stores, 81 outlets and 1,180 shops
- Maintained CAGR of up to 25% YOY
- Succeeded in establishing China as #1 market share and largest international market; also set up China e-comm unit that generated 20% of total sales
- Set up product development and design centers in Shanghai, Tokyo, and Seoul; also opened and staffed regional and international operations office in Geneva
- Cultivated new markets in India, Turkey, Israel, Brazil, and Mexico; also expanded global sales share through Asia-Pacific and Latin America from 8% to 23%
- Smoothly integrated subsidiary brands Mountain Hardwear, Sorel, and prAna into global network platform
Education
MBA -
Thunderbird School of Global Management
BS - Finance
Pennsylvania State University
Skills
- General Management
- Operational Excellence
- Consumer-Facing Products
- Omni-channel Management
- Startup Operations
- Team Builder
- Strategic Alliances
- P&L
- Budgeting
- Talent Development
- E- comm
- Retail
- Wholesale
- Franchise Operations
- Sales
- Branding
- Market growth
- Multimillion-dollar P&L management
- Staff motivation
- Profit generation
- Profit and loss
- Leadership
- New business development
- Global sales and marketing
- Cross-cultural communications
Accomplishments
- Startup Operations, Chosen to set up, staff and manage new international division for Fanatics in 2018 into Asia, Europe, and Latin America, rolling out Nike NFL and Nike MLB lines, and achieving 15% higher 2020 comparative sales volume vs. prior year.
- Brand Expansion, Introduced Columbia Sportswear into new markets across China, Southeast Asia, India, Brazil, Pakistan, South Africa, and Middle East, dramatically growing total business by 600%.
- Market Entry, Launched Columbia Sportswear into China in 2004 with new retail store and distribution network; developed China unit into company's largest international market.
- DTC Growth, Spearheaded Columbia Sportswear's transition from wholesale to retail by launching ecomm and retail in over 500 branded retail stores outside the US.
Earlier Experience
- Rockport Company (subsidiary of Reebok International), London, UK, VICE PRESIDENT - EUROPE
- Prince Racquet Sports, Hong Kong, DIRECTOR - SALES AND MARKETING/ASIA-PACIFIC
- Cybex, Ronkonkoma, NY, DIRECTOR - INTERNATIONAL AND ASIA-PACIFIC BUSINESS DEVELOPMENT
Training
- Adjunct Lecturer in International Management at Portland State University MBA
- National Association Asian American Professionals- Chairman
- Global Mentorship Initiative - Certified Mentor
- MIT Certificate Leadership Management
Certification
MIT- Certificate Leadership Management
Global Mentorship Initiative- Certified Mentor
Languages
Chinese (Mandarin)
Professional Working
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Company Culture401k matchStock Options / Equity / Profit SharingCareer advancementPersonal development programsTimeline
GENERAL MANAGER, INTERNATIONAL
'47 Brand
01.2023 - 01.2025
MANAGING DIRECTOR
Peaks Consulting
01.2020 - 01.2023
MANAGING DIRECTOR - INTERNATIONAL
Fanatics
01.2018 - 01.2020
EXECUTIVE VICE PRESIDENT - INTERNATIONAL
New Balance Athletics
01.2016 - 01.2018
VICE PRESIDENT - INTERNATIONAL
Columbia Sportswear
01.2003 - 01.2016
MBA -
Thunderbird School of Global Management
BS - Finance
Pennsylvania State University
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