William Vasquez
Naples
Summary
Sales & Marketing Liaison offering 8 years of experience in senior living with advanced understanding of marketing, organizational and service principles. Excellent communication and planning abilities. Pursuing new professional challenge with room for advancement.
Overview
4
4
years of professional experience
Work History
Resident Care Director
Memory Care Of Naples
07.2023 - Current
- Assisted with development and execution of marketing strategies to maintain occupancy levels.
- Conducted admissions assessments to determine patient conditions and risk levels.
- Established and maintained effective communication with staff, physicians and community organizations to promote high quality patient care.
- Implemented successful healthcare program through professionalism, quality of care, medical teaching and patient satisfaction.
- Created customized care plans, working with hospital staff and families to assess and meet individual needs.
- Liaised with other healthcare professionals to develop comprehensive patient care plans and provide highest quality of care.
VITAS Representative
VITAS Healthcare
01.2023 - 04.2023
- Responsible to become a subject matter expert on Medicare Hospice Benefit, VITAS service offerings, disease specific clinical criteria and evidence based medicine.
- Analyzes territory and develops call routing to establish correct targets, reach and frequency for maximal territory growth.
- Develops sales messaging and strategies that align to the customers’ needs to ensure hospice appropriate patients gain access to hospice services.
- Maintains professional and technical knowledge by reviewing professional publications; establishing personal networks; remaining current with changes in healthcare field in order to understand customer industry.
- Daily use of CRM tool in order to capture needs of customers and strategy for continued hospice utilization. Synchronization of updates is required daily. Leverages sales tools on provided devices as customer visual aids and learning tools to grow knowledge.
Home Care Liaison
A Perfect Choice Home Care
09.2022 - 01.2023
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Managed accounts to retain existing relationships and grow share of business.
- Organized events and product presentations related to national conferences and conventions.
- Developed new business relationships and maintained existing through regular communications and effective account management.
- Identified prospect needs and developed appropriate responses along with information on suitable products and services.
- Used CRM software to record customer interactions and track general sales activities for review and follow-up.
- Boosted brand awareness, implemented promotional campaigns and employed sales tactics as part of territory development.
- Worked to develop network by identifying and pursuing new leads, attending industry events and building rapport with clients.
Director of Sales and Marketing
Memory Care Of Naples
08.2021 - 09.2022
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Identified prospects' needs and developed appropriate responses along with suitable information on products and services.
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- Conducted community workshops to promote different programs and educate public on available services.
- Networked with local organizations, leaders and consumers, resulting in establishment of new and lasting partnerships and relationships.
- Developed long-lasting partnerships with local leaders, management team and peers with active engagement, exemplary communication and consistent issue resolution.
- Built partnerships with related organizations to develop support and gain greater attention for important issues.
- Regularly met all established sales goals and frequently exceeded monthly sales goals by 5 to 10 percent.
Marketing Assistant
American House Senior Living Communities
12.2019 - 05.2021
- Qualified incoming team marketing and sales leads to assist with prospecting new contacts.
- Shadowed sales professionals to gain deeper insight into best practices and strategies for maximizing sales revenue.
- Exceeded sales goals 90-95% by effectively applying analyzed data to marketing campaigns and sharing data interdepartmentally
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
- Built relationships with customers and community to establish long-term business growth.
- Created and implemented new business opportunities by utilizing strategic networking strategies.
Education
Associate of Science - Health Administration
South Texas College
Mcallen, TX12.2020
Skills
- Client Consultations
- Pipeline Management
- Customer Service
- Product Demonstrations
- Social Media Marketing
- Digital Marketing
- Multitasking and Prioritization
- CRM Software
- Event Planning
- Advertising Design
Timeline
Resident Care Director
Memory Care Of Naples
07.2023 - Current
VITAS Representative
VITAS Healthcare
01.2023 - 04.2023
Home Care Liaison
A Perfect Choice Home Care
09.2022 - 01.2023
Director of Sales and Marketing
Memory Care Of Naples
08.2021 - 09.2022
Marketing Assistant
American House Senior Living Communities
12.2019 - 05.2021
Associate of Science - Health Administration
South Texas College
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