WILLIAM WEST
Grand Rapids,MI
Summary
Creative Digital & Media Marketing Professional with a diverse background in traditional, social media and Native media arenas. Expertise in competitive research, campaign execution and data analysis. Both internal and client-facing experience.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Media Solutions Growth Specialist
Stringo Media
05.2023 - 03.2025
- Manage paid campaigns across Social and Native platforms (including Revcontent) to meet client KPIs.
- Analyze/report on efficacy of campaigns; provide client insights and recommendations for improvement.
- Support teams with strategic planning for growth; coach and develop junior teammates, both internally and consulting for clients.
Senior Account Manager
Stringo Media
09.2022 - 04.2023
- Maintain client satisfaction by actively listening to and anticipating client needs, resulting in strengthened relationships.
- Produce internal resources, such as new company roadmaps, media buying "best practices" and coached junior teammates to facilitate teammate development.
- Set clear client expectations, while evaluating unique opportunities for growth, presented in timely deck deliverables.
Account Manager
Stringo Media
04.2022 - 08.2022
- Manage a portfolio of 3-4 accounts, setting client expectations, ensuring timely communication and effective problem resolution.
- Translate client goals to streamline internal action steps via open communication and efficiency tools, including Slack, Asana and a Project matrix.
- Support media buyers with strategic growth planning and expansion into new platforms, such as TikTok and YouTube.
Digital Media Buyer
Stringo Media
12.2019 - 03.2022
- Manage and support over $250k/mo in media spend to meet and exceed client KPIs across 3-6 accounts.
- Create and test 200+ headlines and AI-generated images a month, while consulting clients on best practices for respective Native/Display channels.
- Collaborate regularly with internal buyers on Search keyword research and full-funnel optimization across Social Media, Search and Display platforms.
Education
Bachelor of Science - Advertising Mgmt, Ad Analytics & Graphic Design
Michigan State University
01.2018
Skills
- Detail Oriented
- Clear Communication
- Time Management
- Data Analysis
- Account Management
- Strategic Thinking
Certification
- Certified Facebook Media Buying Professional (410-101)
- Google & Microsoft Ads Certified
Timeline
Media Solutions Growth Specialist
Stringo Media
05.2023 - 03.2025
Senior Account Manager
Stringo Media
09.2022 - 04.2023
Account Manager
Stringo Media
04.2022 - 08.2022
Digital Media Buyer
Stringo Media
12.2019 - 03.2022
Bachelor of Science - Advertising Mgmt, Ad Analytics & Graphic Design
Michigan State University
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