William Wilson

Accomplishments:

• Launched brand strategy for $160M auxiliary by creating distinctive and cohesive brand experience, engaged in seductive storytelling, and developed collaborative communications strategies across multiple channels and stakeholders
• Supports 27 unique operations by creating 250+ innovative visual assets annually which translates complex ideas into compelling print and digital marketing for broad audience, each with unique mission, engagement, and revenue expectations
• Created and launched 60+ internal brands and concepts to improve student experience, engagement, staff wellness and education, and partnerships with peer organizations, resulting in improved surveys results, increased opportunities for business expansion, and between 25%-125% increase over revenue goals targets
• 2016 launched 60-day promotional campaign for internal debit card program for students and increased participation by 68% and revenue increase of 200% year-to-year
• 16-time award winning team member for marketing, service and innovation, and concept development within university and hospitality industries
• Generate and manage bi-annual customer survey of more than 7000 students which has shown annual participation growth of 3%-5% and improved service ratings which average in top 8 percentile
• Manage staff of between 4 - 8 designers, content creators, and writers while committing to mentor and inspire team to ensure growth, meaningful collaboration and to produce measurable results with actionable strategy
• Spearheaded innovative approaches to resource allocation and strategic planning.

Managed conceptual assets for small consulting group through creating strong corporate brand identity standards for clients and developed memorable customer-centric experiences through compelling targeted visuals across multiple industries (education, automotive, health care, etc.).

Accomplishments:

• Developed and implemented effective client advertising and communications strategies, launching 25+ annual campaigns for awareness, revenue generation and B2B engagement, improving income targe ts by 15% each year
• Presented industry insight at annual hospitality conference during session for 500 while also presenting to 15-20 clients annually to secure services
• Conducted 18 brainstorming sessions with creative team and customers, maintaining strategic thinking to develop innovative and actionable initiatives in fiscally responsible manner
• Prioritize projects and resources across over 20 weekly engagements developing efficient time management for designers, copywriters, and production artists
• Presented concepts, copy and art during internal and client reviews
• Researched industry trends and evaluated competitive pieces to enhance creativity and gather fresh ideas
• Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion
• Directed photo shoots for print and digital media, reviewing each element against client standards and expectations

Responsible for visionary leadership to oversee all aspects of marketing, creative services, and brand management within an auxiliary organization at Stanford. Established strategic vision and creative leadership will was instrumental in shaping a unique brand identity, enhancing student experiences, and achieving strategic marketing goals.

Accomplishments:

• Developed and executed marketing and creative strategy in alignment with organization’s ($130M Residential & Dining Enterprises) goals which helped in achieving retail operation expansion ($5M increase to revenue from 2001-2005), and improved service ratings on campus surveys (5%-15%.)
• Maintain and enhance company's brand identity, ensuring consistency across all venues, marketing channels and partnered programming; launched 30+ internal brand and concepts for organizations 32 operational venues - managing brand guideline and communications for each
• In 2002, planned and launched 30-day promotional campaign for Cardinal Dollars, internal debit card program, and increased participation by 115% first month (165% annual) and increased revenue increase by 250% by 2003 - on campaign budget of $250
• Planned, executed and monitored more than 50 campaigns annually across various platforms, ensuring their engagement, branding, and drive desired outcomes
• 10-time award winning team member for marketing, service and innovation, and concept development within university and hospitality industries
• Developed and managed marketing budgets optimizing resource allocation for maximum ROI
• Manage staff of 5 designers, production assistants, photographers and writers while committing to mentor and inspire team to ensure growth, team-building and to produce timely and quality deliverables with excellence
• Launched and maintained visual asset library for brand items, corporate presentations, and photography library consisting of 9K new files annually
• Devised and implemented strategies to create new revenue streams and cut operational costs
• Collaborated with executives to define and propel organization's mission and vision

Creative Director role established initial brand identity, guidelines and brand assets for start-up internet corporations, collaborating with senior executives and industry partners to position organization as leaders and knowledge experts in automotive sales and resales. Brand leader for start-up, web-based automotive sales organization - the first online auto auction organization, based in Silicon Valley, CA.

Achievements:

• Developed high-impact creative and promotional content for company campaigns from concept to completion of original and evolutional brand standards, both in site UX, digital and print communications
• Established internal creative team with reputation for agility, collaboration, and delivery creating visual experiences for 6 annual national sales events, their collateral and unique assets.
• Designed and implemented cost-effective creative strategies to improve ROI, reflecting positive outcomes between 15%-35% above expectations.
• Created 18 annual innovative advertising campaigns that successfully generated increased brand awareness and recognition.
• Directed 2-3 annual photo shoots for print and digital media, reviewing each element against client standards and expectations.
• Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
• Managed workloads of 5-7 designers, illustrators and other team members to optimize productivity and timeliness of task completion.
• Wrote creative briefs and coached copywriters to develop compelling content.