William Wolff

I oversee high-value trade accounts and drive sales growth through proactive pipeline management, marketing initiatives, and CRM optimization. I collaborate cross-functionally to ensure smooth order processing, client retention, and strategic outreach across a national retail network.

• Manage a pipeline of over $250K in monthly trade orders, including $80K from personalized House Account servicing and backorder follow-ups
• Converted 65% of incoming leads into active accounts, generating $3,500 average opening orders and $1,200 in recurring revenue
• Launched a Retailer Reactivation campaign re-engaging dormant accounts (inactive since 2020), resulting in $20,000 in monthly purchase orders
• Led trade marketing for regional shows, executing personalized campaigns with 80% open and 45% click-through rates, achieving an 80% showroom attendance rate
• Partner with a 35-person field sales team to support sales enablement and process $170K in monthly orders through real-time inventory management
• Own CRM strategy and outbound email execution across 700+ independent retail accounts

Oversaw recurring B2B operations for national insurance carriers, ensuring high service quality through technician coordination, client onboarding, and process optimization. Played a key role in upselling and workforce training to drive revenue and reduce install errors.

• Managed $300K/month in recurring B2B business across five insurance carriers, maintaining a 90%+ work order completion rate
• Coordinated 100+ monthly work orders, handling onboarding, equipment walkthrough, and technician routing
• Upsold premium features (e.g., fall detection), increasing average carrier spend and enhancing service value
• Trained and onboarded 10+ new installation technicians per month, reducing failed installs through consistent quality control

Managed vendor operations across international support sites, focusing on performance optimization, customer experience, and bilingual support expansion. Played a key role in improving KPIs, scaling social engagement, and driving process enhancements through data-informed insights.

• Monitored and optimized KPIs across 50 vendor agents at sites in Costa Rica and India
• Spearheaded a French-Canadian social media support initiative, increasing social engagement from 15% to 85%
• Improved first-contact resolution, achieving an 80% single-interaction resolution rate
• Produced weekly metric reviews to drive process improvements and optimize overall team performance