Summary
Overview
Work History
Education
Skills
Timeline
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William J. Yost

Saint Augustine,FL

Summary

Highly motivated professional with over twenty years of experience in beer, wine, and spirits sales. Proven revenue generator in all market conditions, demonstrating the ability to build new territories and expand opportunities within existing client bases. Detail-oriented and self-motivated, with strong interpersonal and communication skills. Excels in fast-paced and challenging environments that demand strong organizational and technical abilities. Creative and skillful, able to effectively multitask. Assertive and confident when interacting with clients and colleagues, committed to providing superior customer service and driven to succeed. Sales professional with a robust background in fostering client relationships and consistently achieving sales targets. Reputation built on a strong focus on teamwork and delivering results. Adaptable to changing market conditions, possessing persuasive communication skills along with strategic planning expertise.

Overview

21
21
years of professional experience

Work History

Portfolio Sales Representative

Stoller Imports
04.2024 - Current
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
  • Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
  • Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
  • Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
  • Cultivated deep understanding of product features to answer questions and overcome objections.

Owner

Yost Libations
01.2021 - 04.2025
  • Broker/Consultant for Wine and Spirits sales and distribution
  • Liaison to local distributors
  • Increase sales through direct sales and working with distributor reps
  • Assist in navigating Florida market
  • Assist in planning local events and tastings
  • Create quarterly programming to help achieve goals
  • Help design and implement customer loyalty programs to bring in customers and industry brand fans

Senior KAM

Global Spirts
01.2020 - 01.2021
  • Develop and sustain solid relationships with key clients
  • Address and facilitate customer needs
  • Create strong working relationships with local distributor management and sales representatives
  • Know account level Key Account pricing and programming to assist in KPI achievements
  • Compile reports on account progress, goals, and forecast on a weekly basis

Senior KAM

Belle Isle Craft Spirits
01.2018 - 01.2020
  • Manage and implement brand programming in Key Accounts at a state market level
  • Work with local distributor teams to achieve given KPI's
  • Create strong working relationships with local distributor management and sales representatives
  • Know account level Key Account pricing and programming to assist in KPI achievements
  • Communicate local opportunities within brand strategy as well as competitive activity to the ASM/RSD
  • Create quarterly programming to help achieve goals
  • Track distribution, volume, and all goals on a daily, weekly, and monthly basis
  • Work closely with Majestic Distributor Management and representatives to find new accounts, set up accounts for delivery, and service Key Accounts quickly and accurately
  • Help design and implement customer loyalty programs to bring in customers and industry brand fans

Key Craft Account Manager

Rivertowne Brewing
01.2017 - 01.2018
  • Achieved preferred supplier status with all key accounts by handling all reasonable and effective brand support needs
  • Kept accounts informed of new happenings at Rivertowne Brewing
  • Responsible for knowing all key decision makers in present and target accounts
  • Performed promotions and staff trainings at new accounts
  • New product launches

West Virginia Territory Manager

Beam Suntory
01.2016 - 01.2017
  • Managed end to end on premise programs, distributions, listings, broker relations, tasting, events, and budgeting on a daily basis
  • Coordinated sales programs, key account presentations, and other business drivers
  • Set goals with brokers to achieve monthly, quarterly, and annual targets, while monitoring progress to be sure that goals were achieved
  • Managed monthly and quarterly review meetings with broker management to identify areas of opportunity, address business concerns, and review key marketing and sales programs

Beam Portfolio Ambassador

Southern Wine and Spirits
01.2013 - 01.2016

Constellation Key Account Manager

Southern Wine and Spirits
01.2009 - 01.2013

American Wines Sales Representative

Southern Wine and Spirits
01.2004 - 01.2009

Education

Associates Degree - Hotel Restaurant Management

Community College of Allegheny County

Skills

  • Extensive beer, wine, and spirits knowledge
  • Wine and food pairing knowledge
  • Superior client service and relations
  • Highly adept at presentations
  • Highly adept at demonstrations
  • Highly adept at educational training
  • Highly adept at overall product promotion
  • Team leadership
  • Internal training
  • Proficient with Microsoft Office
  • Customer relationship building
  • Process improvement

Timeline

Portfolio Sales Representative

Stoller Imports
04.2024 - Current

Owner

Yost Libations
01.2021 - 04.2025

Senior KAM

Global Spirts
01.2020 - 01.2021

Senior KAM

Belle Isle Craft Spirits
01.2018 - 01.2020

Key Craft Account Manager

Rivertowne Brewing
01.2017 - 01.2018

West Virginia Territory Manager

Beam Suntory
01.2016 - 01.2017

Beam Portfolio Ambassador

Southern Wine and Spirits
01.2013 - 01.2016

Constellation Key Account Manager

Southern Wine and Spirits
01.2009 - 01.2013

American Wines Sales Representative

Southern Wine and Spirits
01.2004 - 01.2009

Associates Degree - Hotel Restaurant Management

Community College of Allegheny County
William J. Yost