William D. Burch
New York,NY
Summary
- 10 years of quota-carrying B2B sales experience
- 6 years closing in enterprise segments
- 4 years of experience leading GTM teams to exceed quota.
Overview
13
13
years of professional experience
Work History
Account Executive, Bank Partnerships
Unit
01.2024 - Current
- Signed two new bank partnerships (Vantage Bank and Lincoln Savings Bank) in FY 2024 and sourced a pipeline of 20 community banks at varying stages of evaluation.
- Built Unit's bank partner sales motion from scratch, including processes for sourcing, evaluating, and closing partnerships with new banks
- Designed and piloted new commercial structure for Unit's bank partnerships, resulting in a new revenue for Unit, as well as greater financial health for all new programs.
GTM Lead
Fidel API
06.2023 - 01.2024
- Promoted and relocated to London to own go-to-market in UK for Enterprise and Mid-Market segments, resulting in 4 net new customers (200% increase year-over-year).
- Responsible for two SDRs, collectively generating 1.2 million in new pipeline for Q3 2023.
- Worked with Product and Network Partnerships to improve profitability for Coalition Loyalty vertical, reducing customer acquisition costs by 25% and generating additional monetization opportunities.
Account Executive
Fidel API
01.2022 - 06.2023
- 102% to quota in FY 2022 covering Enterprise and Mid-Market segments in US.
- Key wins include You Need a Budget, NextJump US, Dish Cult/ResDiary.
- #1 rep in company FY 2022 and 2023 for pipeline generation and top of funnel opportunities created.
Account Executive
Andela
09.2020 - 12.2021
- 110% to quota in FY 2021.
- Key wins include IDeaS, Accolite Digital, Warby Parker, Casper, Tradesy, Geotab, and StyleSeat.
- Team lead for pod of 2 AEs, one Client Partner, and 3 SDRs responsible for 2.5% week over week growth goals for $4m book of business.
- Consistently overperformed on secondary KPIs including pipeline generation, new logo wins, and top of funnel meetings booked.
- Worked with senior leadership to evolve Andela’s SMB and Mid-Market sales motion to scale from 60m ARR in FY 2020 to 125m in FY 2021.
Director of Business Development
Concrete Platform
08.2018 - 09.2020
- Highest performing salesperson in North American office, ending FY 2019 112% to target of 600k.
- Key wins and prospects include VF Corp, Luxottica, PVH, Bank of America, Starbucks, and Restoration Hardware.
- Responsible for Business Development function across North American office, leading team of 3 Business Development Representatives, supporting them to exceed monthly opportunity creation quotas.
- Responsible for expanding prospect and customer base into previously untapped verticals, including hospitality and retail banking, among others.
Senior Account Manager, Team Lead
Factory 360
03.2018 - 08.2018
- Owned all new business quotas, agency-wide (120.4% to target for FY 2018) and built pipeline of enterprise business to provide consistent 3x pipeline cover.
- Led agency’s highest-performing commercial team of 3 Account Managers and 2 Creative Associates to meet revenue goals, plus drive retention and customer success.
Account Manager
Factory 360
09.2017 - 03.2018
- Met growth and retention quotas for enterprise accounts by 40% every quarter in this role and exceeded new business quotas by 87.2% in six months, increasing gross revenue for agency by 6.3%.
- Developed and managed portfolio of enterprise B2B accounts in Tech and FinTech sectors, including Apple, Square, Salesforce, LinkedIn and Cross River Bank.
- Consulted with CEO and founding partners to deliver monetization strategy and global marketing campaigns for B2B and B2C SaaS clients.
Enterprise Business Development Representative
Taylor and Francis
08.2016 - 09.2017
- Developed and managed global portfolio of client accounts, increasing signing revenue by 8.1% and gross profit in my department by 4.1% for 2016.
Research Fellow
Harvard University
01.2013 - 05.2016
- Organized and managed an international seminar on economic history hosted at Harvard University, which resulted in increased global recognition for my department.
Inside Sales Representative
Interact Media
09.2011 - 11.2013
- FY 2012 Attainment- 116%
- FY 2013 Attainment - 123%
Education
M.A - English Literature
Rutgers University
New Brunswick2016
Master of Arts - Society For The Humanities
Cornell University
Ithaca2016
B.A. - English Literature
University of Maryland College Park
College Park2011
Leadership and Advisory Positions
This Week in Fintech
Contributing Writer, June 2022- Present
- Contributed peer-reviewed articles on the value of real-time payment tech for customer loyalty, the history. of the modern loyalty program, and the opportunity real-time payment presents for expense management platforms.
The Revenue Collective
Associate Member, August 2021 - Present
ECFX
Advisor, May 2019 – Present
• Worked with founders to develop and deliver a go to market strategy across SMB and Mid-market segments.
• Worked with CEO and CRO to develop pipeline strategy and build sales process from scratch, resulting in three beta clients and a pipeline of prospects prior to product delivery.
Accomplishments
American Business Award Silver Medal, Business-to Business Experience of the Year, 2017
Harry Ransom Center Dissertation Fellow, University of Texas, 2017-2018
Rutgers Department of English Travel Grant, September 2016
Research Grant, Cornell School of Criticism and Theory, Summer 2016
Andrew W. Mellon Foundation Summer Research Grant, Summer 2016
English Institute Award, Yale University, September 2015
Melodrama Research Consortium, Research Associate, 2015-2017
Coordinator, Drama and Performance Research Group, Rutgers University, 2015-2017
Columbia University Department of English Graduate Travel Grant, May 2015
Coordinator and Co-founder, Post-45 Research Group, Rutgers University, 2014-2017
Andrew W. Mellon Foundation Summer Research Grant, Summer 2014
Rutgers School of Arts and Sciences Graduate Excellence Fellowship, 2013-2014
Timeline
Account Executive, Bank Partnerships
Unit
01.2024 - Current
GTM Lead
Fidel API
06.2023 - 01.2024
Account Executive
Fidel API
01.2022 - 06.2023
Account Executive
Andela
09.2020 - 12.2021
Director of Business Development
Concrete Platform
08.2018 - 09.2020
Senior Account Manager, Team Lead
Factory 360
03.2018 - 08.2018
Account Manager
Factory 360
09.2017 - 03.2018
Enterprise Business Development Representative
Taylor and Francis
08.2016 - 09.2017
Research Fellow
Harvard University
01.2013 - 05.2016
Inside Sales Representative
Interact Media
09.2011 - 11.2013
M.A - English Literature
Rutgers University
Master of Arts - Society For The Humanities
Cornell University
B.A. - English Literature
University of Maryland College Park
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