William H. Baker
Brand Operations Specialist
Portland,OR
Summary
Team-driven Sales & Business Operations Manager focused on supporting cross-functional projects, communication, and company-wide execution. Excellent at establishing strong & effective working relationships with coworkers, customers, vendors, and corporate contacts. Ability to work quickly over multiple projects with great critical thinking, problem-solving, and multi-tasking skills. Highly proficient in sales excellence, data analysis and reporting tools.
Overview
12
12
years of professional experience
1
1
Language
Work History
Brand Operations Manager
HALO Hydration
09.2023 - Current
- Manage day-to-day business tasks across Sales, Marketing, and Operations departments
- Leading all back-end retail efforts through paperwork, portal management, liaising, marketing, and negotiation (UNFI, 1WS, GS1, ReposiTrak, etc.)
- Spearheading relationship with Sales brokers and consults, managing workflow and record keeping of all retail-related matters
- Managing logistics for investor outreach, ingredient acquisition, production, fundraising, experiential marketing, and branded gear acquisition
- Directing all Field Marketing initiatives via planning, organization, and in-person leadership
- Owning creation, organization, and distribution of all assets; from sales presentations to clean labels and product images
Business Operations Manager
Kitu Life, Inc. Super Coffee
03.2021 - 08.2023
- Maintained the brand’s portfolio of sales assets, and supported the executive team as the company approached $100M in revenue
- Oversaw all sales operations supporting 60+ members of the Sales team, including our Coordinator & Data Analyst Interns
- Implemented company data sharing systems (VIP) to integrate Supply Chain, Logistics, Sales, and Manufacturing teams with Anheuser-Busch
- Executed onboarding processes for 100+ new distributors across a national network, including DSD partners, UNFI, KeHE, DOT, and DPI
- Collaborated with the Sales Excellence team to translate data from SPINS, IRI, and Nielsen into actionable sales insights
- Built and maintained all company sales & data presentations
- Managed all sales incentives and commissions
- Owned full processes (creation, management, onboarding/training) for Sales reporting and CRM tools for all new field hires (VIP/KARMA, Shelvspace, Promomash. HubSpot)
- Supported & advised on customer specific requirements for commercialization of 12+ SKUs
- Partnered with Operations to improve product labels and ensure compliance with essential retail platforms
- Assisted Finance and Operations departments with processing ingredient acquisition, and subsequent asset creation for Sales & Marketing teams
Inside Sales Manager
Kitu Life, Inc. Super Coffee
5 2020 - 3 2021
- Spearheaded the use of new, NetSuite powered financial tracking systems
- Managed all UPC development (GS1) and data management sites, including 1Worldsync, IX-ONE, Nielsen Brandbank, and Syndigo
- Maintained all Super Coffee key documentation, such as Master Sales Deck, Product Spec Sheets, & Price lists
- Instituted 5 separate tracking systems to manage and report on Sales KPIs
- Developing both sales-specific and company-wide SOPs
- Created sales & marketing assets specifically related to product's usage of healthy ingredients, and our monkfruit/stevia blend as sweetener
Field Marketing Manager || Mid Atlantic
Kitu Life, Inc. Super Coffee
05.2019 - 05.2020
- Conducted interviews, field training, to build out the Mid-Atlantic Field Marketing team
- Managed 14 Brand Ambassadors, supporting the Sales team in field sales demos, events, and tradeshows
- Procured all gear, POS, and product inventory for regional storage units
- Audited and managed Mid-Atlantic Field Marketing Budget of $200k
- Generated leads and created brand awareness in new & existing retail markets throughout the Mid-Atlantic (Grocery, Club, Convenience, C-Store, etc.)
- Oversaw field implementation of programs and initiatives resulting in over 100% YoY growth in the region
Brand Representative
Honest Tea
08.2016 - 01.2018
Intern || Fraud Prevention Unit
US Consulate General of Hermosillo
06.2016 - 07.2016
Assistant Wrestling Coach
Walt Whitman High School
04.2015 - 12.2019
Assistant Manager
Mamma Lucia Restaurants
07.2012 - 01.2018
Education
B.S - Environmental Science and Policy, Global Environmental Change
University of Maryland - College Park
College Park, MD 01.2017 - 2019.05
American University
Washington, DC 08.2015 - 2016.12
Pontificia Universidad Catolica De Chile
Valparaiso, Chile 07.2014 - 2015.01
Timeline
Brand Operations Manager
HALO Hydration
09.2023 - Current
Business Operations Manager
Kitu Life, Inc. Super Coffee
03.2021 - 08.2023
Field Marketing Manager || Mid Atlantic
Kitu Life, Inc. Super Coffee
05.2019 - 05.2020
B.S - Environmental Science and Policy, Global Environmental Change
University of Maryland - College Park
01.2017 - 2019.05
Brand Representative
Honest Tea
08.2016 - 01.2018
Intern || Fraud Prevention Unit
US Consulate General of Hermosillo
06.2016 - 07.2016
American University
08.2015 - 2016.12
Assistant Wrestling Coach
Walt Whitman High School
04.2015 - 12.2019
Pontificia Universidad Catolica De Chile
07.2014 - 2015.01
Assistant Manager
Mamma Lucia Restaurants
07.2012 - 01.2018
Inside Sales Manager
Kitu Life, Inc. Super Coffee
5 2020 - 3 2021
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