William Lòpez
Greenlawn,NY
Summary
Professional with strong background in legislative processes and policy analysis. Skilled in research, communication, and stakeholder engagement, ensuring thorough and accurate support for legislative initiatives. Focused on team collaboration and achieving impactful results, adapting seamlessly to evolving priorities and needs. Renowned for reliability, critical thinking, and problem-solving abilities.
Overview
35
35
years of professional experience
Work History
Legislative Aide
Suffolk County Legislature
01.2024 - 12.2024
- Served as Legislative Aide in the Suffolk County Legislature's presiding officer's office.
- Draft legal briefs for six of thirteen legislative committees including Public Works, Veterans, Budget & Finance, Ways & Means, Education and Health.
- Managed preparation process for both in-person and online committee meetings.
- Managed yearly execution of the Distinguished Youth Award initiative for the Suffolk County Legislature and its legislative districts.
- Executed management of annual Veteran of the Year nominee initiative within Suffolk County Legislature.
Legislative Aide
Suffolk County Government
06.2023 - 12.2023
- Legislative Aide for Legislator and office staff
- Established systems to track and oversee assignments, ensuring critical timelines were met.
- Directed content creation and engagement on legislative social media.
- Memorialized attendance and interactions at community events via detailed reports.
- Crafted speeches for prominent government events.
- Supervised legislative reelection campaign activities.
- Significantly increased constituent volunteer base.
SVP Business Development
The Integrated Marketing Group
09.2016 - 06.2023
- Built cooperative alliances with government SBA/GSA contract holders.
- Developed brand partnership solutions for active clients and new business opportunities.
- Oversaw nationwide media services and event marketing projects.
- Assign, screen, and manage comprehensive government RFPs for CEO and CFO.
SVP Advertising & Partnerships
ZLiving Communications
08.2015 - 08.2016
- Oversaw all advertising sales departments for premiere US Health Entertainment and Lifestyle cable network.
- Developed comprehensive blueprint for ad sales brand engagement and revenue generation.
- Cultivated strong connections with key agency decision-makers and influencers.
- Led development of multimedia native brand solutions on a national scale.
- Oversaw agency upfront strategies and revenue forecasting.
Director Advertising Sales
NUVOtv
03.2007 - 07.2015
- Oversaw sales strategies as Senior Director for innovative Latino-centric English language US cable network.
- Developed cross-platform sponsorship solutions for high-revenue brand categories including insurance, auto, telecom, QSR, and retail.
- Spearheaded the ideation of nationwide native brand solutions.
- Led national ad sales revenue from 2010 to '15.
Eastern Division Manager
Discovery US Hispanic Group
07.2005 - 12.2006
- Spearheaded management of ad sales portfolios for Discovery Español, Travel & Living Español, and Discovery Kids Español.
- Executed strategies to expand national presence in essential categories of brand growth like telecom, auto, travel, packaged goods and film.
- Launched a comprehensive DR media system for the division.
- Served as Hispanic ad sales liaison for Discovery's US operations, ensuring a cohesive approach across all propositions.
Vice President Promotions & Marketing Services
The Vidal Partnership
01.2004 - 06.2005
- Spearheaded creation of turnkey national, regional, and local promotional brand campaigns across multiple markets including NY, Miami, and LA
- Executed promotional programs for notable brands such as Heineken USA, AT&T, and MasterCard Int'l.
- Negotiated, managed, and fulfilled client sponsorships for Latin Grammy and International Billboard Music awards.
Assistant Vice President Marketing Services
CFA/CIE
01.2001 - 12.2003
- Handled exclusive contracts with major brands, ensuring effective marketing through CBS, People Magazine, Yahoo, local radio, and outdoor channels.
- Conceived and implemented national music tour for the first Latin Grammy's under Music Cares non-profit.
- Organized diverse music sponsorship tours and live soccer events for high-revenue sectors including Telecom, Auto, Beer/Spirits, Packaged Goods and Media partner
- Led and coordinated event marketing services in New York, Los Angeles, Chicago, Miami, and Houston.
Executive Vice President, General Manager
Americas Rep Team
01.1999 - 12.1999
- Managed first-time launches across major US cities.
- Develop zero-based operations by enhancing the marketplace demand of multimedia sponsorship platforms.
- Negotiated an exclusive US rights broadcast agreement with Fox Sports American covering Dominican Republic, Puerto Rico professional leagues and the Caribbean World Series.
- Led ad sales and marketing support for the introduction of a new Spanish language search engine, oyeme.com.
Director of Sales, US/Pan-Regional
Fox Sports Americas
06.1994 - 12.1998
- Oversaw implementation of groundbreaking sales strategies for first national Spanish language sports network in key cities.
- Delivered fulfillment of major multi-year sponsorship and ad sales agreements for Copa America in '95, '97, and '99.
- Established, negotiated and secured a partnership with NIKE for premier US Spanish language telecast of Pan-Regional games.
- Generated significant boost in ad sales, reaching double-digit growth for US cable network over four years '94-'98.
Network Marketing Manager, and WXTV New Business Manager
Univision Network
01.1990 - 05.1994
- Led development of marketing propositions targeting Fortune 500 companies.
- Arranged high-profile sponsorship by negotiating network deals for Nike during the '90/'94 World Cup.
- Oversaw all new business operations for WXTV Channel 41, leading the market in station activations.
- Launched groundbreaking local late news program and nationally recognized beauty pageant, 'Nuestra Belleza'.
Education
Online Digital Platforms
Laredo Media School - Certified/Graduate
New York, NYLaredo Media Training School
Antonelli Media School - Certified/Graduate
New York, NYBig Bend Community College
Berlin Germany, EuropeSkills
- Business Development - Revenue Generation (b2B)
- Revenue Forecasting & Fiscal Management
- Presentation Skills
- Multimedia Platforms
- Strategic Problem Solving
- Time Management
- Relationship Building
- Skilled in Word, Excel, Power Point
Timeline
Legislative Aide
Suffolk County Legislature
01.2024 - 12.2024
Legislative Aide
Suffolk County Government
06.2023 - 12.2023
SVP Business Development
The Integrated Marketing Group
09.2016 - 06.2023
SVP Advertising & Partnerships
ZLiving Communications
08.2015 - 08.2016
Director Advertising Sales
NUVOtv
03.2007 - 07.2015
Eastern Division Manager
Discovery US Hispanic Group
07.2005 - 12.2006
Vice President Promotions & Marketing Services
The Vidal Partnership
01.2004 - 06.2005
Assistant Vice President Marketing Services
CFA/CIE
01.2001 - 12.2003
Executive Vice President, General Manager
Americas Rep Team
01.1999 - 12.1999
Director of Sales, US/Pan-Regional
Fox Sports Americas
06.1994 - 12.1998
Network Marketing Manager, and WXTV New Business Manager
Univision Network
01.1990 - 05.1994
Online Digital Platforms
Laredo Media School - Certified/Graduate
Laredo Media Training School
Antonelli Media School - Certified/Graduate
Big Bend Community College
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