William Brey Bridges
Orlando,FL
Summary
Dynamic Account Executive with a proven track record, excelling in account management and strategic planning. Consistently surpassed sales quotas, driving revenue growth through effective customer relationship management and market analysis. Adept at leveraging CRM software to enhance client engagement and achieve business objectives.
Overview
16
16
years of professional experience
Work History
Commercial Account Executive
Olympia Pharmaceuticals
Orlando, FL
11.2023 - Current
- Managed daily inbound leads to boost sales performance.
- Generated reports on account performance metrics such as sales volume and revenue growth.
- Oversaw monthly pipeline of 150 to 200 leads for Olympia Pharmacy Products, including GLP-1s and IV therapy.
- Achieved top rankings in internal sales goals, excelling nearly every month over two years.
- Led initiatives to enhance sales of GLP-1s with key 503A pharmacy clients nationwide.
- Consistently exceeded monthly and quarterly sales quotas between $150,000 and $400,000.
National Account Director, Business Development
BlackDoctor.org
Orlando, FL
01.2023 - 10.2023
- Spearheaded identification and acquisition of new pharmaceutical clients, generating $1.2M in RFPs for 2024 revenue potential.
- Developed and executed strategic account plans to enhance customer engagement and retention.
- Managed relationships with key national accounts to drive growth initiatives.
- Collaborated with marketing teams to create customized promotional campaigns for various accounts.
- Analyzed market trends to pinpoint business expansion opportunities within national accounts.
Associate Director, Business Development
Certara. BaseCase.
Orlando, FL
01.2021 - 01.2023
- Increased sales by managing daily sales call activities focused on customer influence.
- Generated leads through targeted prospecting, including cold calling and email campaigns.
- Negotiated customer contracts to ensure mutually beneficial outcomes.
Organized customer meetings and conference calls to maintain strong relationships. - Sustained contact with warm prospects, improving follow-up processes.
Collaborated with key account managers for cohesive pipeline management.
Implemented strategic calling methods to harness business from established connections. - Engaged in cross-functional teamwork to optimize lead generation efforts.
Medical Device Distributor/Sales Representative Manager
WB Bridges Inc.
Orlando, FL
01.2016 - 01.2021
- Spearheaded expansion initiatives for total reconstruction and orthopedic biologics in Central Florida.
- Developed and maintained relationships with orthopedic surgeons to enhance product adoption.
- Negotiated pricing, terms of sale, and service agreements across Central Florida market.
- Conducted surgeon skills and product labs to demonstrate product efficacy.
- Leveraged relationships to increase surgeon conversion rates for distributorship products.
- Created marketing content tailored for surgeon outreach and promotional ventures.
- Directed marketing activities and policies to elevate product visibility and engagement.
- Delivered impactful sales presentations to effectively showcase product benefits.
Account Manager/Representative
Biomet, Inc
Orlando, FL
01.2014 - 01.2015
- Managed over eight accounts in Central Florida market, driving significant revenue growth.
- Converted key accounts to Biomet products, enhancing product adoption and client satisfaction.
- Developed and maintained accounts generating more than $700k in annual revenue, and increased brand loyalty.
- Assisted surgeons and surgical technicians during live surgeries to ensure optimal performance.
Collaborated cross-functionally with training, medical, payer, and operations teams to streamline processes.
Associate Sales Representative
VT Industries Distributorship
Orlando, FL
01.2013 - 01.2014
- Enabled growth in sales for LifeLink and Cayenne Medical through strategic client engagement.
- Researched and identified potential customer needs and interests.
- Participated in training sessions to enhance product knowledge and sales techniques.
- Provided feedback to management on customer preferences.
- Drove the expansion of the Bacterin Breast Reconstruction business within the Orlando market.
Project Analyst, Pharmacy Sales and Segment Support
Humana
Louisville, KY
01.2011 - 01.2012
- Coordinated team projects and process enhancements, including SharePoint site management and Retiree Drug Subsidy documentation.
- Supported report audits and direct sales updates while facilitating launches of mandated mail services and clinical programs.
- Pinpointed barriers restricting Pharmacy Sales & Segment Support from achieving set goals. Crafted strategies to overcome those barriers effectively.
- Reviewed project requests, ensured timeline adherence, and documented workflows across services.
- Revamped two products for entry into the market.
- Developed presentations and communication materials representing the project team.
Product Specialist/ Lab Coordinator, Sports Medicine Marketing
RTI Biologics, (Regeneration Technologies Inc.)
Alachua, FL
01.2010 - 01.2011
- Drove achievement of Sports Medicine financial objectives by managing Education and Demonstration Tissue Program efficiently.
- Developed RTI Demonstration lab program to optimize operational performance.
Managed all demo tissue requests alongside necessary supplies, ensuring timely delivery. - Collaborated with Product Managers focused on Tendons, Articular Surfaces Repair, and Dermis products.
Organized clinical training sessions for Sales Reps and surgeons to improve skill sets. - Provided comprehensive support to sales representatives and clients, bolstering sales efforts through product education.
Fulfilled duties similar to those of a field sales representative, ensuring client satisfaction.
Education
B.S. - Health Exercise and Sports Science
The Citadel
Charleston, SC05.2009
Skills
- At Olympia Pharmacy I have been a top performer every month! Hit a company high sales month record with $309k in sales (IV Infusions, Men/ Womens Health/ GLP-1)
- Certara 1st year hit 600k quota with new business/ logo (70% to quota 2nd year at 1M)- Average deal size 20-50K
- Ranked #2 revenue growth in the SouthEast Territory (Conformis) distributorship in new customer business, WB Bridges Inc
- Total sports medicine revenue of over $200k Total Recon revenue of $800k
(Established Sports Medicine/ Total Recon Business from the ground up)
- Increased Senior Sales Rep overall business with coverage on cases (1st team Senior/ Associate Rep within Biomet)
- Increased Orlando Sports Medicine Division over 20% overall in 2013- VT Industries
- Squad Sergeant- 2008-2009 The Citadel
Projects
Campaign Manager, Man and Woman of the Year, Leukemia & Lymphoma Society (2020-2021)
Timeline
Commercial Account Executive
Olympia Pharmaceuticals
11.2023 - Current
National Account Director, Business Development
BlackDoctor.org
01.2023 - 10.2023
Associate Director, Business Development
Certara. BaseCase.
01.2021 - 01.2023
Medical Device Distributor/Sales Representative Manager
WB Bridges Inc.
01.2016 - 01.2021
Account Manager/Representative
Biomet, Inc
01.2014 - 01.2015
Associate Sales Representative
VT Industries Distributorship
01.2013 - 01.2014
Project Analyst, Pharmacy Sales and Segment Support
Humana
01.2011 - 01.2012
Product Specialist/ Lab Coordinator, Sports Medicine Marketing
RTI Biologics, (Regeneration Technologies Inc.)
01.2010 - 01.2011
B.S. - Health Exercise and Sports Science
The Citadel
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