Hi, I’m
WILLIAM T. HUDGINS
Fancy Gap,VA
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
17
years of professional experience
Work History
Excalibur Direct Marketing
Digital Specialist- Graphic & Web Design
11.2019 - Current
Job overview
- Manage multiple client accounts, consistently delivering exceptional results while maintaining high level of customer satisfaction.
- Provide guidance on best practices for digital asset management, ensuring consistent branding across all platforms.
- Create customized marketing materials to increase product awareness.
- Assistin the creation of visually engaging presentations for executive-level stakeholders, demonstrating the impact of digital marketing efforts on overall business objectives.
- Increase brand awareness through the implementation of targeted social media advertising efforts.
- Liaise with marketing team to create relevant digital communication collateral.
Innovative Business Products
Sales Support - Graphic & Web Design
01.2009 - 11.2019
Job overview
- Managed placement and production of all commercial print projects through large network of wholesale vendor relationships
- Developed and deployed virtual web catalogs for print on demand clients that require online ordering access
- Research and develop relationships with large network of trade vendors through PSDA
- Developed customized web pages for personalized URL campaigns generated in 'Look Who's Clicking' an on demand software that generates personalized URLS and landing pages
- Solely responsible for preflight and review all incoming art files submitted by clients for production
- Assisted with graphic design from minor corrections to complete design projects.
Hanesbrands, Inc
Category Analyst - Print Production
10.2006 - 05.2008
Job overview
- Managed 15 mm promotional print category including wide variety of mediums from point of sale and direct mail pieces to catalogs and annual reports through management of approximately 7 preferred print vendors and 5 ad agencies
- Achieved annual savings of 13% by consultatively interfacing with agencies and graphic designers to assist in creating print specifications and efficiencies without negative impact to the creative intent
- Effective in utilizing e-auction events resulting in 20-30% savings per event
- Developed and executed a corporate paper strategy that realized savings of 10 to 15%
- Savings goals were achieved in collaboration with senior management and consultative involvement with 5 autonomous marketing divisions assisting in all facets of print production and retail fulfillment needs
- Developed effective method of streamlining production requests and specifications aspects of print projects for all intimates marketing departments
- Working knowledge of category management process.
Education
The Art Institute of PittsburghPittsburgh, PA
from Graphic And Web Design
12.2009
Skills
- Photoshop
- InDesign
- Illustrator
- Commercial Print Production
- Commercial Print Consulting
- Commercial Print Procurement
- WordPress
- Web Design
Qualifications Summary
Highly personable Print Production Professional with multifaceted experience in print production management within the printing industry. Expertise in all aspects of the production process from concept and prepress to completion - including sheet fed and web offset as well as flexography and digital printing. Proficient with a variety of e-procurement systems including Ariba, Eplus and Verticalnet, Quantum and Four 51. Proficient in Adobe InDesign, Illustrator, Photoshop and Premiere Rush. Graduate of the Art Institute of Pittsburgh with a diploma degree in web and graphic design
Carpentry, Landscaping, Cooking, Baking, Interior Design
I enjoy constantly honing my skills in each of these areas. My wife and I have created a number of extensively complex landscapes in the various properties where we have lived over the years. One of the projects included a garden shed I built from the ground up and was oriented in the design to nicely compliment a small english boxwood parterre we had already constructed in the plan. I am pretty much a self educated cook and baker and have been interested in both of those areas since I was a child. Interior design is another area where my wife and i are constantly collaborating around how we want our personal living space to look and feel. The overall design aesthetic has always been important to us and we enjoy that activity on a personal level.
Timeline
Digital Specialist- Graphic & Web Design
Excalibur Direct Marketing
11.2019 - Current
Sales Support - Graphic & Web Design
Innovative Business Products
01.2009 - 11.2019
Category Analyst - Print Production
Hanesbrands, Inc
10.2006 - 05.2008
The Art Institute of Pittsburgh
from Graphic And Web Design