William VanZytveld
Grand Rapids
Summary
Results-driven professional with extensive experience at Gordon Food Service, specializing in data analysis and category management. Proven track record in identifying strategic opportunities and enhancing product assortment, leading to significant margin improvements. Leans into cultivating relationships and coordinating projects, leveraging strong communication skills to drive actionable insights.
Overview
8
8
years of professional experience
1
1
Certification
Work History
NA Category Specialist
Gordon Food Service
Wyoming
09.2024 - Current
- Identify strategic opportunities within the Pork and Plant-Based Category, leveraging external trend and pricing data, focused on product assortment, pricing, and margin wins; this represents $1.2 billion in annual sales across North America.
- Collaborate cross-functionally with supply chain, merchandising, brands, cost, digital, master data, and revenue management teams to execute profitable go-to-market strategies.
- Design and maintain custom reporting dashboards to streamline category performance tracking, enabling the broader team to make faster, data-informed decisions.
- Develop post-launch sales and margin tracking reports using SQL, providing clear visibility into product performance.
Founder
WilliamVZ Music
Grand Rapids
11.2021 - Current
- Founded a startup business promoting my services as a professional musician for weddings, funerals, and formal events.
- Create and regularly update website promoting my services, work samples, rates and manage web analytics.
williamvzmusic.com - Regularly attend vendor showcases and identify leads through Zola.
- Manage a database of clients and be in regular communication.
- Track expenses and revenue streams
Worship Leader, Pianist
Eastern Avenue CRC
Grand Rapids
01.2018 - Current
- Lead congregation in worship on piano
- Manage a team of musicians and submit monthly compensation reports.
NA Category Insights Analyst
Gordon Food Service
Wyoming
10.2022 - 09.2024
- Deliver actionable product portfolio insights on data cleanup, market dynamics, pricing trends, and inventory as an internal business consultant to North American category managers.
- Drawing from a variety of syndicated and internal data sources, I collaborate with vendor analysts to put forward shared market trend insights.
- Support primarily the Non-Foods and the Pork & Plant Based categories.
- Time management to deliver between 5-10 separate projects at a time.
Bilingual Administrative Assistant
Roosevelt Park Ministries
Grand Rapids
02.2021 - 05.2021
- Participated in Human Resource projects including managing payroll, paying bills, tracking budgeting, recording grant allocation and expenses, drafting agreement forms, and creating a training manual
- Assisted the Director of Operations with administrative tasks such as contacting clients and writing newsletters
- Performed analysis on customer engagement and managed a donor database.
Education
MBA - Data Analytics
Calvin University
Grand Rapids, MI08.2022
B.A. Spanish -
Calvin University
Grand Rapids, MI05.2021
Skills
- Data Analysis
- Interpersonal Communication
- Effective time management
- Excel, SQL, R, Tableau
- Product assortment
- Project coordination
- Relationship building
- Fast Learner
Certification
- Delta Training, Top 5% in Retail
Languages
English
Native/ Bilingual
Spanish
Full Professional
Timeline
NA Category Specialist
Gordon Food Service
09.2024 - Current
NA Category Insights Analyst
Gordon Food Service
10.2022 - 09.2024
Founder
WilliamVZ Music
11.2021 - Current
Bilingual Administrative Assistant
Roosevelt Park Ministries
02.2021 - 05.2021
Worship Leader, Pianist
Eastern Avenue CRC
01.2018 - Current
MBA - Data Analytics
Calvin University
B.A. Spanish -
Calvin University
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