Summary
Overview
Work History
Education
Skills
Timeline
Generic

Willie Delacruz

Houston

Summary

Meticulous merchandising professional adept in merchandising plan development and seasonal promotions illustrated over 7+ years in Visual Merchandiser roles. Creative and hardworking with demonstrated success in driving sales through artistic visual displays.

Overview

8
8
years of professional experience

Work History

Visual Merchandiser

IKEA
07.2022 - Current
  • Design and create visually appealing store and window displays that captivate and inspire our customers.
  • Ensure that all displays showcase our home furnishing solutions in innovative and attractive ways.
  • Collaborate closely with the commercial team to optimize product placement and enhance the overall shopping experience.
  • Regularly update displays to reflect seasonal changes, new arrivals, and promotional campaigns.
  • Maintain high standards of cleanliness and organization within display areas to maximize visual impact.

Store Visual Merchandising Manager

Urban Outfitters, Inc.
06.2021 - 07.2022
  • Developed visual merchandising plans and strategies to promote store offerings.
  • Monitored store traffic and customer engagement to determine display effectiveness.
  • Wrote merchandising guidelines for new product launch kits to keep teams on same page and effective.
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
  • setting visual directives within the management team to promote products within the sales it has received.
  • Communicated visual merchandising information and standards via in-store training and regular meetings.
  • Ran new product launches with global, cohesive approach focused on delivering recognizable branding and exceeding revenue targets.
  • Used props and lighting to enhance appearance and visibility of displays.
  • Collaborated with store managers to determine best placement for merchandise displays.
  • Improved field teams' sales by coaching on merchandising techniques.

Visual Merchandising Manager

H&M
08.2018 - 06.2021
  • Developed visual merchandising plans and strategies to promote store offerings.
  • Created interior displays to promote products in alignment with corporate sales objectives..
  • Managed merchandising standards and maintained consistency across distribution channels.
  • Spearheaded visual merchandising for collaborations with high fashion brands by creating strategic presentation plans.
  • Helped stores adapt spaces to accommodate merchandise within spatial constraints and inventory storage availability.

Supervisor

H&M Hennes & Mauritz
06.2016 - 06.2018
  • responsible for supporting the sales and profit goals by executing a plan to deliver the best customer experience in the department.
  • Prioritizing and leading shipment deliveries efficiently Within the time frame given.
  • partnering with visual merchandisers daily to placement to create a clear vision within the department.

Education

High School Diploma -

Alonso High School
Tampa, FL
06.2016

Skills

  • Operational Efficiency
  • Visual Merchandising Oversight
  • Design Strategies
  • Laptop and Mobile Device Use
  • Business Management Principles
  • Interior and Exterior Displays

Timeline

Visual Merchandiser

IKEA
07.2022 - Current

Store Visual Merchandising Manager

Urban Outfitters, Inc.
06.2021 - 07.2022

Visual Merchandising Manager

H&M
08.2018 - 06.2021

Supervisor

H&M Hennes & Mauritz
06.2016 - 06.2018

High School Diploma -

Alonso High School

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Willie Delacruz