Willie Delacruz
Houston
Summary
Meticulous merchandising professional adept in merchandising plan development and seasonal promotions illustrated over 7+ years in Visual Merchandiser roles. Creative and hardworking with demonstrated success in driving sales through artistic visual displays.
Overview
8
8
years of professional experience
Work History
Visual Merchandiser
IKEA
7810 Katy Fwy Houston Tx 77024
07.2022 - Current
- Design and create visually appealing store and window displays that captivate and inspire our customers.
- Ensure that all displays showcase our home furnishing solutions in innovative and attractive ways.
- Collaborate closely with the commercial team to optimize product placement and enhance the overall shopping experience.
- Regularly update displays to reflect seasonal changes, new arrivals, and promotional campaigns.
- Maintain high standards of cleanliness and organization within display areas to maximize visual impact.
Store Visual Merchandising Manager
Urban Outfitters, Inc.
Spring, TX
06.2021 - 07.2022
- Developed visual merchandising plans and strategies to promote store offerings.
- Monitored store traffic and customer engagement to determine display effectiveness.
- Wrote merchandising guidelines for new product launch kits to keep teams on same page and effective.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- setting visual directives within the management team to promote products within the sales it has received.
- Communicated visual merchandising information and standards via in-store training and regular meetings.
- Ran new product launches with global, cohesive approach focused on delivering recognizable branding and exceeding revenue targets.
- Used props and lighting to enhance appearance and visibility of displays.
- Collaborated with store managers to determine best placement for merchandise displays.
- Improved field teams' sales by coaching on merchandising techniques.
Visual Merchandising Manager
H&M
Katy, TX
08.2018 - 06.2021
- Developed visual merchandising plans and strategies to promote store offerings.
- Created interior displays to promote products in alignment with corporate sales objectives..
- Managed merchandising standards and maintained consistency across distribution channels.
- Spearheaded visual merchandising for collaborations with high fashion brands by creating strategic presentation plans.
- Helped stores adapt spaces to accommodate merchandise within spatial constraints and inventory storage availability.
Supervisor
H&M Hennes & Mauritz
Katy, TX
06.2016 - 06.2018
- responsible for supporting the sales and profit goals by executing a plan to deliver the best customer experience in the department.
- Prioritizing and leading shipment deliveries efficiently Within the time frame given.
- partnering with visual merchandisers daily to placement to create a clear vision within the department.
Education
High School Diploma -
Alonso High School
Tampa, FL06.2016
Skills
- Operational Efficiency
- Visual Merchandising Oversight
- Design Strategies
- Laptop and Mobile Device Use
- Business Management Principles
- Interior and Exterior Displays
Timeline
Visual Merchandiser
IKEA
07.2022 - Current
Store Visual Merchandising Manager
Urban Outfitters, Inc.
06.2021 - 07.2022
Visual Merchandising Manager
H&M
08.2018 - 06.2021
Supervisor
H&M Hennes & Mauritz
06.2016 - 06.2018
High School Diploma -
Alonso High School