Willie G Burgess
Public Relations Professional
Fort Wayne,IN
Summary
Tasked with leading the marketing team in the development and execution of multi-channel marketing strategies, underlying tactics, sales enablement, and campaigns needed to drive awareness and engagement. Leverage analytical, big-picture approaches to develop and enhance marketing campaigns and program operations. Consistent record of increasing customer loyalty, retention and conversion rates. Solid expertise in digital and traditional marketing avenues.
Overview
20
20
years of professional experience
Work History
On-Air Talent
Adams Radio Group
Fort Wayne, IN
09.2014 - Current
- Improved day-to-day operations by continuously collaborating with management, staff and listeners seeking unique solutions to to appeal to potential audience of 350,000 consumers.
- Demonstrated self-reliance by weekly writing and delivering 13 pages of consistent specific content targeted to various audiences .
- Delivered community Information & Entertainment consistently, that was relevant to 45,000 listeners, as reported by Nielsen Ratings.
- Created agendas and communication materials for weekly team meetings.
- Defined strategies and created a plan to attract listeners, using promotional materials, in-person appearances and testimonials to brand the station for information, entertainment and as a community resource.
- Recognized by management and the community for providing exceptional customer service.
Chief Creative Officer
frequency, Inc
Fort Wayne, IN
10.2010 - Current
- Conferred successfully with 58 clients, departments and other stakeholders to complete projects; 2011 Macy's Santa on Tour, in particular.
- Maintain an in-depth and current knowledge of emerging industry trends: 2009 Delta Phi Theta Midwest Regional meeting, with 2,000 attendees.
- Approved art layouts, copy design, and illustrative work for publication working with the National Black Genealogy Association. Twenty-five hundred participants attended.
- Successfully resolved range of complex artistic development issues for the Allen County Public Library Genealogy Department..
- Exceeded customer satisfaction by finding creative solutions to problems.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Supervised video shoot verifying completion of quality deliverables as communications director for state political candidate.
Public Affairs Specialist
U.S. Army Active Duty
Fort Hood, TX
1981 - 1983
- Authored speeches and announcements for Command-Level senior staff as well as media responses, press releases and FOIA statements.
- Set tone and public affairs messages for 1st Cavalry Division and implemented successful promotions strategies.
- Managed updates to media accounts including Local and National Media platforms, as well as Governmental U.S. Army departments.
- Oversaw strategic General Officer Change-of-Command ceremonies (3), executive presentation materials and visual presentations.
- Reviewed performance data to evaluate success of particular messages, social media information campaigns.
- Put together and disseminated videos and other media content (visual, audio, and print).
Education
MBA - Marketing
Indiana Institute of Technology
Fort Wayne, INSkills
MarketingCommunications ManagementProduct MarketingMarketing campaign managementCampaign PlanningCustomer Relationship Management (CRM)Event planning and executionSocial media marketingProgram MarketingOrganizational skillsProject planningBrand-building strategiesRetail Marketing
Adobe Audition
Written Communication
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Quote
I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.
John Cage
Timeline
On-Air Talent
Adams Radio Group
09.2014 - Current
Chief Creative Officer
frequency, Inc
10.2010 - Current
Public Affairs Specialist
U.S. Army Active Duty
1981 - 1983
MBA - Marketing
Indiana Institute of Technology