Overview
Work History
Education
Skills
Websites
Awards and Certifications
Certification
Timeline
Generic

Wilson Owens

Raleigh,NC

Overview

13
13
years of professional experience
1
1
Certification

Work History

Global Digital Marketing Strategist

Eagle Eye Networks
07.2023 - Current
  • Developed and managed global digital marketing campaigns that resulted in a 18% increase in engaged traffic and 15% growth in website conversions within one year.
  • Spearheaded SEO optimization initiatives, improving organic search rankings, increasing organic traffic and reducing technical SEO issues by 80%.
  • Led paid ad efforts on Google Ads, Meta, LinkedIn and Reddit. Current campaigns contribute to roughly $3M in revenue from the demand generation team.
  • Implemented data analytics tools to monitor and evaluate campaign performance, providing actionable insights that led to continuous improvement and higher ROI.
  • Collaborated with internal teams and external partners to create marketing assets, including blog posts, landing pages, emails, and ad creatives, all optimized for maximum engagement.

Digital Marketing Manager – Growth Marketing Manager

StreamNative
07.2022 - 07.2023
  • Led digital marketing efforts for a Series A/B software company. Duties included PPC, ABM, SEO, Analytics, Paid Social and Marketing Automation.
  • Increased User traffic by at least 50% QoQ since Q3FY22. Conversions also increased by 30% during the same time frame.

Digital Marketing Manager

Brasco ///
11.2017 - 06.2022
  • Responsible for strategic and tactical digital marketing activities for 30+ clients including PPC, ABM, SEO, Analytics, Marketing Automation, Growth Management and Email
  • Clients include Fortune 500 companies and SE regional partners.

Channel Marketing Specialist

Red Hat
01.2015 - 04.2017
  • Responsible for content strategy, digital strategy and online partner ecosystem for Red Hat Connect (3rd most visited web property for Red Hat)
  • Increased monthly visit and page view count 20% YOY
  • Other duties included lead nurturing, SEO, content optimization and UX/UI.

Co-Founder and Director of Marketing

Royalty Exchange/SongVest
06.2011 - 08.2014
  • Co-founded and directed marketing efforts for the world's first e-commerce marketplace for transacting royalties from entertainment and other IP.
  • Identified, developed, and evaluated marketing strategies for buyers and sellers in a fast-paced environment, based on knowledge of established objectives, market characteristics, cost and markup factors.
  • Performed other marketing duties including campaign strategy, copywriting, department management, market research & development, analytics, social media, email automation, PPC and SEO.

Education

Bachelor of Arts - Strategic Communications

Elon University
Elon, NC
05.2010

Skills

  • Salesforce
  • HotJar/Crazy Egg
  • WordPress
  • HubSpot/Marketo
  • Google/Adobe Analytics
  • Google Tag Manager
  • Google Ads Certified (Display and Search)
  • Google Suite

Awards and Certifications

  • Forbes 30 Under 30, 2014, Royalty Exchange
  • Design Thinking, University of Stanford, 2016
  • Channel Masters, Channel Company, 2016

Certification

Google Ads - Search and Display

Timeline

Global Digital Marketing Strategist

Eagle Eye Networks
07.2023 - Current

Digital Marketing Manager – Growth Marketing Manager

StreamNative
07.2022 - 07.2023

Digital Marketing Manager

Brasco ///
11.2017 - 06.2022

Channel Marketing Specialist

Red Hat
01.2015 - 04.2017

Co-Founder and Director of Marketing

Royalty Exchange/SongVest
06.2011 - 08.2014

Bachelor of Arts - Strategic Communications

Elon University

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Wilson Owens