Summary
Overview
Work History
Education
Skills
Timeline
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WILSON SHANER

Royal Oak,US

Summary

Sales and Marketing professional with 9+ years of experience at Fortune 20 Companies. A creative at heart. Always willing to take on new challenges and adapt quickly to the ever-changing world of marketing and advertising. Strong believer that reliability, communication, and follow-through on commitments are the keys to success. Excited about the opportunity to take the next step!

Overview

10
10
years of professional experience

Work History

Account Executive, Automotive

Google
01.2022 - Current
  • Manage relationships with regional advertisers across three OEMs and consistently delivered 20%+ revenue growth QoQ (Q1 '22- Q2'23)
  • Coordinate the strategic development of the Mercedes-Benz USA and Google Joint Business Plan, and delivered 8% revenue growth YoY, despite Mercedes' declining marketing budget
  • Align client's goals with the optimal campaign types, ensuring efficient use of AI driven products and maximum return for their advertising dollars

U.S. Marketing Business Manager

Ford Motor Company
07.2021 - 01.2022
  • Coordinated and facilitated executive level U.S Marketing discussions between cross-functional teams
  • Managed processes such as agency scoping, brand planning, and employee upskilling
  • Ensured cohesive business processes across all Marketing teams, including budget management, project prioritization, and business plan preparations

Market Representation Manager

Ford Motor Company
10.2019 - 07.2021
  • Managed dealer buy/sell process between incoming and outgoing dealership owners, bringing in 11 new Ford dealers over 18 months generating >$100M of incremental revenue
  • Bolstered the strength of the Ford Dealer Network in the state of Michigan by ensuring Ford had the right dealer owners in the right locations and in the best facilities
  • Prospected for potential, qualified future dealership owners and built a strong bench with dozens of candidates

Business Development Specialist

Ford Motor Company
03.2018 - 09.2019
  • Led a team of eight in selling 15,000+ vehicles monthly to drive Ford's revenue
  • Coordinated the alignment of dealerships' tier 3 marketing with Ford's tier 1 and tier 2 campaigns
  • Identified opportunities for dealer partners to grow their businesses, maximize profits, and achieve their visions

Zone Manager

Ford Motor Company
06.2014 - 03.2017
  • Sold 2,000+ new vehicles each month to Metro Detroit Ford dealerships, driving incremental profit for Ford
  • Leveraged data driven best practices to grow dealer sales by an average of 12% annually
  • Created dealership lead response processes, which increased digital close rates

Education

Bachelor of Arts - Marketing

Michigan State University
East Lansing, MI
05.2014

Skills

  • Relationship Building
  • Marketing / Sales Strategy
  • Presentation
  • Pipeline Management

Timeline

Account Executive, Automotive

Google
01.2022 - Current

U.S. Marketing Business Manager

Ford Motor Company
07.2021 - 01.2022

Market Representation Manager

Ford Motor Company
10.2019 - 07.2021

Business Development Specialist

Ford Motor Company
03.2018 - 09.2019

Zone Manager

Ford Motor Company
06.2014 - 03.2017

Bachelor of Arts - Marketing

Michigan State University

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