Senior Marketing Manager skilled in engaging customers with effective marketing collateral. Trains new employees, oversees tactical planning and manages teams with adaptable mentality and success-oriented approach.
Overview
1
1
year of post-secondary education
27
27
years of professional experience
Work History
Executive Brand Marketing Consultant
ALIDEL LLC
Los Angeles, CA
01.2015 - Current
Manage day to day team of 6 responsible for executing marketing partnerships programs for all Domestic, International and Global deals. This includes Print, Packaging, POS, Outdoor, Experiential and Digital.
Provided brand marketing materials and other information on ad-hoc basis.
Supported brand marketing initiatives that drove and promoted specific market agenda.
Attract new customers by creating and implementing innovative marketing strategies.
Identified appropriate marketing channels and target customers for campaigns.
Coordinated with social media, public relations and other teams to execute product introductions.
Chief Marketing Officer
DELLO & ASSOCIATES, INC
El Segundo, CA
01.1994 - 01.2014
Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
Managed branding campaigns and event marketing initiatives in print, video, web and social media.
Saved various clients millions of dollars by negotiating advertising and commercial sponsorship contracts.
Increased market awareness and penetration through development of creative collateral.
Coordinated teams of design and implementation professionals to manage all project objectives.
Developed and strengthened business partnerships at all levels.
Identified low-cost opportunities to increase visibility and drive traffic, increasing returning visitor revenue by 200%.