Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Windirose T. Cuevas

Davie,FL

Summary

Goal-driven Sales Management professional bringing 20 year career history in sales and proven track record of strategic business growth. Skilled at aiding in product marketing efforts. Adept at cultivating productive client relationships through positive rapport, tailored solutions and client engagement. Accomplished Sales Manager offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development.

Overview

13
13
years of professional experience

Work History

Area Sales Manager

Invicta Stores
North & South Florida Market, FL
06.2023 - Current
  • Prospected, identified and cultivated relationships with contacts to promote product lines and solutions.
  • Identified prospects to foster growth for new business partnerships to build pipelines.
  • Managed the onboarding process for new hires, ensuring seamless communication of customer needs and expectations to the sales team.
  • Established productive and professional relationships with key personnel in assigned customer accounts.
  • Monitored sales team performance and provided effective training to help each reach targets.
  • Analyzed sales statistics to formulate policy and drive KPI benchmarks.
  • Led, coached and developed employees to achieve sales goals.
  • Conducted field rides with sales personnel to provide in-the-field coaching and training.
  • Represented company at trade association meetings to promote products and services.
  • Developed and implemented strategic sales plans to accommodate corporate goals.
  • Analyzed and controlled expenditures of division to conform to budgetary requirements.
  • Utilized customer relationship management software to maintain records of customer activities and networking opportunities.
  • Resolved customer complaints regarding sales and service.
  • Mentored and internally promoted successful company sales and account management staff into leadership positions to drive company growth.
  • Built sales forecasts and schedules to reflect desired productivity targets.
  • Coached, developed and motivated team to achieve revenue goals.
  • Established ambitious goals for employees to promote achievement and surpass business targets.
  • Supported sales team members to drive growth and development.
  • Used change methodologies to increase sales and led projects for increased productivity.
  • Enhanced sales volume through skilled support to both new and inactive customers.
  • Developed and significantly grew assigned territory 27% within first year.

Store Manager

Invicta
Barceloneta, Puerto Rico
06.2019 - 05.2023
  • Reviewed customer feedback to make operational improvements and promote satisfaction.
  • Generated repeat business by responding to customer concerns with friendly and knowledgeable service.
  • Oversaw inventory management through cycle counts, audits and shrinkage control.
  • Preserved product quality by maintaining stockrooms and disposing of damaged items.
  • Built customer confidence by actively listening to concerns and complaints and quickly resolving issues.
  • Balanced sales, reconciled cash and made bank deposits to facilitate opening and closing duties.
  • Managed inventory tracking and physical inventory counts to minimize loss.
  • Monitored employee performance and identified performance gaps for corrective action.
  • Exceeded team goals and resolved issues by sharing and implementing customer service initiatives.
  • Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
  • Enhanced customer satisfaction and store operations through relationship building and daily problem-solving.
  • Showcased and built visually appealing displays and signs to encourage customers to buy specific products.
  • Trained and mentored associates to teach daily tasks and procedures.
  • Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
  • Evaluated store performance and incorporated feedback to implement improvement plans.
  • Oversaw storewide merchandising benchmarks to maintain operational excellence.
  • Built relationships with key customers and stakeholders to grow business networks and locate new opportunities.
  • Answered product questions with up-to-date knowledge of sales and promotions.

Assistant Store Manager

Invicta
Hatillo, Puerto Rico
11.2018 - 05.2019
  • Assisted in continuous development of effective store associates to achieve desired sales and results.
  • Completed frequent walk-throughs and directed team members to correct issues impacting store appearance or professionalism.
  • Answered customer questions and addressed problems and complaints in person and via phone.
  • Delegated assignments based on team strengths to optimize floor coverage and service levels.
  • Led teams in planning, implementation and execution of merchandising and operating initiatives to streamline business effectiveness.
  • Supervised cashiers in processing credit, debit and cash payments to streamline sales.
  • Checked monthly sales and performance reports to support operational planning and strategic decision-making.
  • Oversaw aspects of maintenance, inventory and daily activity management.
  • Coached and developed store associates through formal and informal interactions.
  • Provided mentorship for employees to generate sales, promote effective upselling and cross-sell to improve retail productivity.
  • Oversaw coaching and guidance of store employees to foster advancement in work operations.
  • Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
  • Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.
  • Delegated work to staff, setting priorities and goals.
  • Appraised inventory levels on frequent basis, ordering new merchandise to keep quantities well-stocked.
  • Implemented campaigns and promotions to help with developing goods and services.
  • Created effective business plans to focus strategic decisions on long-term objectives.
  • Coordinated and directed activities of businesses or departments concerning production, pricing and sales.
  • Monitored progress by establishing plans, budgets and measuring results.
  • Improved productivity initiatives, managing budgets and accounts, coordinating itinerary and scheduling appointments.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
  • Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
  • Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.

Business Administrator

Cafe Bistro Hacienda Lealtad
Lares , Puerto Rico
08.2017 - 11.2018
  • Managed office operations, scheduling and inventory audits.
  • Maintained work safety and followed established operating procedures and practices.
  • Implemented business processes to streamline daily operations and increase efficiency.
  • Fostered client and vendor relationship building through consistent and effective communication.
  • Planned, coordinated and controlled daily operations of sales, financial management and human resources.
  • Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
  • Increased overall efficiency and improved morale by implementing employee incentive programs.
  • Documented business requirements, functional specifications and training procedures.
  • Represented company at industry meetings, conferences and trade shows.
  • Provided strategic direction on prioritization, integration and resource application.
  • Optimized profit and growth opportunities to increase performance outcomes and direct business transformations.

Sore Manager

Aldo Group
Barceloneta, Puerto Rico
08.2011 - 02.2017
  • Exceeded team goals and resolved issues by sharing and implementing customer service initiatives.
  • Reviewed customer feedback to make operational improvements and promote satisfaction.
  • Generated repeat business by responding to customer concerns with friendly and knowledgeable service.
  • Built customer confidence by actively listening to concerns and complaints and quickly resolving issues.
  • Enhanced customer satisfaction and store operations through relationship building and daily problem-solving.
  • Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
  • Managed inventory tracking and physical inventory counts to minimize loss.
  • Identified operational issues and implemented appropriate process improvements to promote workplace safety and productivity.
  • Preserved product quality by maintaining stockrooms and disposing of damaged items.
  • Monitored employee performance and identified performance gaps for corrective action.
  • Built relationships with key customers and stakeholders to grow business networks and locate new opportunities.
  • Balanced sales, reconciled cash and made bank deposits to facilitate opening and closing duties.
  • Answered product questions with up-to-date knowledge of sales and promotions.
  • Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
  • Trained and mentored associates to teach daily tasks and procedures.
  • Evaluated store performance and incorporated feedback to implement improvement plans.
  • Oversaw storewide merchandising benchmarks to maintain operational excellence.
  • Showcased and built visually appealing displays and signs to encourage customers to buy specific products.
  • Strengthened workflow productivity by hiring, managing and developing top talent.
  • Established store tactics and strategies to achieve operational performance and sales goals.
  • Updated and maintained store signage and displays.

Education

MBA - Business Administration And Management

University Of Phenix
San Juan, PR.
09-2010

Master of Arts - Sociology

Universidad De Puerto Rico
Rio Piedras
05-2007

Skills

  • Hiring, training and retaining talent
  • Consultative and relationship selling
  • Territory and account management
  • Presentations and proposals
  • Schedule Coordination
  • Sales Enablement
  • Sales Training
  • Partnership Development
  • Sales Tracking
  • KPI Tracking

Languages

English
Full Professional
Spanish
Native/ Bilingual

Timeline

Area Sales Manager

Invicta Stores
06.2023 - Current

Store Manager

Invicta
06.2019 - 05.2023

Assistant Store Manager

Invicta
11.2018 - 05.2019

Business Administrator

Cafe Bistro Hacienda Lealtad
08.2017 - 11.2018

Sore Manager

Aldo Group
08.2011 - 02.2017

MBA - Business Administration And Management

University Of Phenix

Master of Arts - Sociology

Universidad De Puerto Rico

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Windirose T. Cuevas