Windy Moyers
Account Director
Nashville,TN
Summary
Strategic and innovative leader with a proven success record of driving award-winning, multi-million-dollar marketing campaigns. Deep knowledge of shopper and promotional marketing, transforming retailer and consumer insights into marketing strategies that drive profitability and growth. Strong sense of entrepreneurism but through a collaborative style that fosters strong and productive team relationships.
Overview
26
26
years of professional experience
Work History
Account Director
Industrial Strength Marketing
Nashville, TN
02.2020 - Current
- Led development of B2B marketing strategy that combined targeted, PPC B2B lead generation and SEO website optimizations that led to Client exceeding their new leads goal by 55%. Leads converted into $1.0M of attributable closed revenue or 3.8x return on total marketing investment
- Transformed traditional industrial supplier to an e-commerce company that delivers increased value and convenience to its customers online by designing, building, and launching its scalable e-commerce catalog, reaching sales goals within 18 months of launch
- Developed targeted messaging strategy with newsletters, blogs, and high-value white paper content increasing quality leads by 122% equating to a 380% increase in revenue in just under three years
- Negotiated and maintained client relationships, driving growth year-over-year.
- Applied business and marketing knowledge to develop briefs and pitches for customer projects.
Sr. Planner, Customer Journey Direct Marketing
Nissan North America
Franklin, TN
12.2018 - 02.2020
- Recommended enhancements to optimize customer experience, positively impact loyalty, and drive engagement through multi-touch campaigns combining mail, email, digital, and telemarketing
- Accessed and analyzed data to develop a customer journey map to better understand the needs, desires, and journeys of Nissan customers.
Account Director
Catapult Marketing a Division of Epsilon
Nashville, TN
01.2014 - 12.2017
- Strategic lead for over $30+ MM across all Mars Petcare brands, activating at key Pet Specialty retailers: PetSmart, Petco, Pet Supplies Plus, Pet Supermarket, Pet Valu, and Independent
- Partnered with internal and external Mars departments/vendors to develop Displays & Visual Merchandising process, brand communication hierarchy, and sales guide
- Managed and motivated team of five while mentoring and consulting with decentralized Shopper Marketing Field teams in Bentonville and Minneapolis.
Managing Director
Ryan Partnership a Division of Epsilon
Chicago, IL
08.2007 - 01.2014
- Strategic lead for over $10+ MM across Extra gum, Skittles, Starburst, and Life Savers, activating through key retailers: Walmart, Target, Kroger, CVS, Walgreens, and C-Store
- Developed and led annual brand strategies across multiple agency partners which included general advertising, digital marketing, media, and PR
- Led staff of two to execute national campaigns that consistently exceeded business objectives, and drove share increases despite a crowded and declining category
- Pitched Shopper Marketing and Digital disciplines resulting in year-over-year growth for the agency (124% growth from 2008 – 2012).
Senior Program Manager
Ryan Partnership A Division Of Epsilon
Chicago, IL
08.2007 - 11.2010
- Awarded Silver Reggie, Bronze Effie, and Silver PRO for effectively repositioning and establishing Extra gum as a weight management solution, resulting in an 11.6% sales lift
- Successfully pitched and developed international promotional partnership with DreamWorks and Cartoon Network across multiple product form factors and retail channels
- Increased sales volume by 2% and category share for Wrigley's first bi-lingual on-pack promotion for Hubba Bubba.
Account Supervisor
Wunderman
Chicago, IL
07.2001 - 03.2007
- Selected as on-site client lead and relocated to Office Depot's headquarters to establish relationships and processes
- Implemented specialized team and agency process that assessed and prioritized the needs of Office Depot's Visual Merchandising department allowing the agency to deliver a more efficient and effective product
- Established and developed relationship with Corporate Strategy to ensure consistent messaging and strategic alignment across all national Office Depot Campaigns across 1,100+ stores
- Developed B2B market-to and market-with plans for Microsoft Windows Mobile Operators worldwide increasing overall satisfaction by 18%.
Sr. Account Executive / Account Executive
Wunderman
Chicago, IL
07.2001 - 10.2004
- Key point person in strategically aligning, negotiating, developing, and executing a fully integrated national album launch tour sponsorship featuring Michelle Branch, generating an ROI of 3.7:1 for on-site activation and over 160+MM impressions
- Tracked and calculated consumer promotions spending against all hair care brands in the category
- Led multi-agency development of EOY competitive analysis and presentation to Unilever Corp.
Account Executive
Draft
Chicago, IL
09.1997 - 07.2001
- Pioneered Sprint's first International Email Marketing program to effectively target and personalize communication to its existing, high-value customers
- Executed Tempo award-winning direct mail program for British Airways Loyalty Program, which resulted in $1.3+ MM in net revenue.
Education
Bachelor of Arts - Speech Communication
University of Illinois
Champaign, IL 08.1993 - 1997.05
Skills
Project & Budget Managementundefined
Timeline
Account Director
Industrial Strength Marketing
02.2020 - Current
Sr. Planner, Customer Journey Direct Marketing
Nissan North America
12.2018 - 02.2020
Account Director
Catapult Marketing a Division of Epsilon
01.2014 - 12.2017
Managing Director
Ryan Partnership a Division of Epsilon
08.2007 - 01.2014
Senior Program Manager
Ryan Partnership A Division Of Epsilon
08.2007 - 11.2010
Account Supervisor
Wunderman
07.2001 - 03.2007
Sr. Account Executive / Account Executive
Wunderman
07.2001 - 10.2004
Account Executive
Draft
09.1997 - 07.2001
Bachelor of Arts - Speech Communication
University of Illinois
08.1993 - 1997.05
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