Creative and community-driven marketing professional with a genuine passion for storytelling, inclusion, and local impact. Experienced in supporting small businesses, designing accessible campaigns, and producing bilingual content across digital and print. Outreach efforts span nonprofit, education, and public service settings, leveraging visual media and grassroots engagement to connect with diverse communities and drive meaningful results.
Hi, I’m
WINIFFER SANCHEZ
NEW YORK,NY
Summary
Overview
4
years of professional experience
1
Certification
Work History
WHEDcoBronx, USA
Marketing & Communications Associate
02.2023 - Current
Job overview
- Led visual design and communications strategy for WHEDco’s business development initiatives across five commercial corridors (Southern Blvd, Boston Road, Crotona East, Highbridge & Concourse, Jerome & Melrose).
- Designed digital and print materials including flyers, event signage, social media graphics, business inventories, neighborhood vacancy listings, and multilingual resource guides.
- Produced quarterly newsletters and mailers for two neighborhoods, sharing key updates, event info, and local resources.
- Created video and photo content for community events and digital campaigns to strengthen outreach and public engagement.
- Managed outreach campaigns using Mailchimp, EZTexting, and Outlook, distributing content across email, SMS, and internal platforms.
- Supported over 50 small businesses with branding, digital literacy, and marketing guidance for retention and development.
- Collaborated on community workshops and public campaigns promoting cleanliness, safety, and beautification in commercial districts.
- Designed event maps and coordinated vendor logistics for large-scale events, including a 400+ attendee back-to-school bash.
- Helped train and guide interns on creative processes and reviewed their content for brand alignment and quality.
- Tools: Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere), Canva, Mailchimp, EZTexting, Outlook, Salesforce, Monday.com, PlanStreet, Google Workspace.
Research Foundation CUNYBronx, USA
College Assistant & Peer Mentor
03.2022 - 07.2023
Job overview
- Provided front-desk and phone support to students, connecting them with academic advisors, financial aid officers, peer mentors, and campus resources.
- Facilitated onboarding and transition for new students by co-leading orientation sessions and group advising meetings.
- Designed and led workshops for 30+ students covering academic skills, financial literacy basics, time management, and navigating CUNY systems.
- Created digital handouts and resource materials for events and advising sessions.
- Collaborated with faculty and staff to plan student engagement initiatives and peer development trainings.
- Maintained appointment scheduling systems and ensured accurate follow-up for students needing ongoing support.
- Acted as a liaison between students and various campus departments, helping ensure clear and timely communication.
- Strengthened interpersonal, organizational, and public speaking skills in a hybrid (virtual and in-person) environment.
Northern Manhattan Improvement CorporationNew York, USA
Scheduling Associate
02.2021 - 06.2021
Job overview
- Scheduled and confirmed COVID-19 vaccination appointments through multilingual phone outreach, serving hundreds of NYC residents from diverse communities.
- Managed large call volumes efficiently while maintaining accurate records and protecting confidential health information (HIPAA awareness).
- Coordinated with local clinics, city agencies, and internal staff to streamline scheduling workflows and troubleshoot appointment issues.
- Provided culturally competent support and explained eligibility requirements, documentation, and site logistics to callers.
- Developed messaging scripts to ensure clarity and consistency in public health communication.
- Supported additional outreach efforts related to food distribution, housing assistance, and mental health referrals.
Education
Baruch College – CUNY
B.A. from Advertising and Marketing Communications
01.2025
University Overview
Bronx Community College – CUNY
A.A.S. from Business Management: Marketing
01.2022
University Overview
Skills
- Campaign strategy and planning
- Flyer and pamphlet design
- Social media management
- Photography and videography
- Partner outreach
- Adobe Creative Suite proficiency
- Canva expertise
- Salesforce utilization
- Press release writing
- Multicultural marketing
- Project tracking
- Analytics reporting
- Google Workspace applications
- Financial literacy education
- Small business support
- Community engagement initiatives
- Project coordination
Languages
Spanish
Native/ Bilingual
English
Full Professional
Certification
- CRLA International Peer Educator Certification – Level II
College Reading & Learning Association, August 2023
References
References
References available upon request.Personal Information
Personal Information
Timeline
Marketing & Communications Associate
WHEDco
02.2023 - Current
College Assistant & Peer Mentor
Research Foundation CUNY
03.2022 - 07.2023
Scheduling Associate
Northern Manhattan Improvement Corporation
02.2021 - 06.2021
Baruch College – CUNY
B.A. from Advertising and Marketing Communications
Bronx Community College – CUNY
A.A.S. from Business Management: Marketing
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