Winiffer Sanchez
New York,NY
Summary
Community engagement and outreach professional with experience supporting families and small businesses across nonprofit and public service sectors. Skilled in connecting individuals to resources, coordinating community programs, and translating complex systems into accessible support. Background in bilingual communication, storytelling, and visual content creation to strengthen engagement across diverse communities. Adept at relationship building, managing multiple priorities, and using data informed approaches to improve program outcomes.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Community Impact Specialist
Power of Two
New York, New York
01.2026 - Current
- Conduct client intake and needs assessments to connect families to social services and community resources
- Support 250+ families through Medicaid, public benefits, and community-based service navigation
- Provide ongoing case coordination, referrals, and follow-up for housing, food, healthcare, childcare, and financial support
- Maintain case documentation, referrals, and service tracking in internal systems
- Collaborate with community partners and service providers to ensure coordinated support across systems
- Attend outreach events to engage families and connect them to available services
- Developed a Bronx family resource guide for external support services and unmet needs
Marketing & Communications Associate
WHEDco
Bronx, USA
03.2023 - 06.2025
- Supported business development and community engagement initiatives across five NYC commercial corridors (Southern Blvd, Boston Road, Crotona East, Highbridge, Concourse, Jerome, and Melrose).
- Designed and produced bilingual print and digital materials to connect small businesses and residents to local programs, resources, and events, including flyers, business directories and resource guides.
- Created newsletters and mailers for multiple neighborhoods to share community updates, events, and available support services.
- Produced photo and video content to document community events and improve outreach and participation across digital platforms.
- Provided direct support to 50+ small businesses through basic branding guidance, digital literacy support, and referrals to development resources.
- Coordinated and tracked program activities, including maintaining records, organizing outreach data, and supporting reporting for community development initiatives.
- Collaborated on community workshops and outreach campaigns focused on neighborhood safety, cleanliness, and commercial corridor revitalization.
- Supported logistics for community events, including vendor coordination, event setup, and planning for large-scale gatherings (300+ attendees).
College Assistant & Peer Mentor
Research Foundation CUNY
Bronx, USA
03.2022 - 07.2023
- Provided front-desk and phone support connecting students to academic advising, financial aid, and campus resources
- Supported student onboarding and orientation sessions to assist transition into college programs
- Delivered workshops for 50+ students on academic skills, time management, and financial literacy
- Created digital resources and guided students through navigating CUNY systems
- Acted as liaison between students and campus departments to support referrals and follow-up
Scheduling Associate
Northern Manhattan Improvement Corporation
New York, USA
02.2021 - 06.2021
- Scheduled and confirmed COVID-19 vaccination appointments through multilingual phone outreach, serving hundreds of NYC residents from diverse communities.
- Managed large call volumes efficiently while maintaining accurate records and protecting confidential health information (HIPAA awareness).
- Coordinated with local clinics, city agencies, and internal staff to streamline scheduling workflows and troubleshoot appointment issues.
- Provided culturally competent support and explained eligibility requirements, documentation, and site logistics to callers.
- Developed messaging scripts to ensure clarity and consistency in public health communication.
- Supported additional outreach efforts related to food distribution, housing assistance, and mental health referrals.
Education
B.A. - Advertising and Marketing Communications
Baruch College – CUNY
New York, NY08-2025
A.A.S. - Business Management
Bronx Community College – CUNY
Bronx, NY01.2022
Skills
- Community Outreach & Engagement
- Resource Navigation & Referrals
- Client Support & Barrier Reduction
- Bilingual Communication (English/Spanish)
- Cross-Agency Collaboration
- Program Coordination & Community Initiatives
- Google Workspace (Docs, Sheets, Drive, Gmail)
- Canva & Adobe Creative Suite
- Project Coordination & Reporting
- Community-Based Service Delivery
Certification
- CRLA International Peer Educator Certification – Level I & II
- College Reading & Learning Association, August 2023
Languages
Spanish
Native/ Bilingual
English
Native/ Bilingual
Portuguese
Professional
Timeline
Community Impact Specialist
Power of Two
01.2026 - Current
Marketing & Communications Associate
WHEDco
03.2023 - 06.2025
College Assistant & Peer Mentor
Research Foundation CUNY
03.2022 - 07.2023
Scheduling Associate
Northern Manhattan Improvement Corporation
02.2021 - 06.2021
B.A. - Advertising and Marketing Communications
Baruch College – CUNY
A.A.S. - Business Management
Bronx Community College – CUNY