Hi, I’m
Winifred Parnes
The Bronx,NY
Summary
Award winning seasoned Creative Operations Manager and talented leader with over 15 years of experience applying exceptional planning and problem-solving abilities toward enhancing business plans and day-to-day activities. Results-driven and resilient in developing teams while improving processes and increasing productivity. Bringing solid understanding of industry trends, excellent communication skills, talent for spotting areas in need of improvement and implementing changes with strategic approach. From production of limited edition art prints, to large scale technical migrations; is the highly adaptive glue that can hold a department together and help it succeed through team and global Brand building.
Overview
16
years of professional experience
Work History
TileBarNew York, NY
Creative Operations Manager
07.2023 - Current
Job overview
- Improved operational efficiency by streamlining processes, allowing for sustainable scaling.
- Reduced turnaround time for project completion through effective resource allocation and team management.
- Collaborated with cross-functional teams to develop innovative solutions for complex business challenges.
- Led successful change initiatives, ensuring seamless transitions during organizational restructuring efforts.
- Manages end-to-end Creative team outputs encompassing Photo, Video, Graphics, 3D, and UI/UX pods.
Warner Bros DiscoveryNew York, NY
Senior Project Infrastructure Manager
02.2023 - 07.2023
Job overview
- Direct report to VP of Operations
- Tasked with the creation of new Campaign Project Management processes across the org post Discovery/WM merger, inclusive of working with agencies and full deliverables.
Warner Media / HBONew York, NY
Design Operations Manager - Interactive Design Department
06.2020 - 02.2023
Job overview
- Managed day to day design operations and production across HBO / HBO Max streaming platforms, HBO Podcast suite, platform migrations for Cinemax / HBO / HBO Max
- Leveraged strong design background to support Art and Creative Directors in communicating and managing feedback and deliverables
- Cross organizational project management for all high visibility tent pole content interactive and emerging tech deliverables
- Recent activity shown in over 100M views, and 1M+ downloads supported
- Operations and support for internal Brand team, inclusive of rebranding support to retain and grow 10M+ new subscribers
- Utilized data analytics and productivity outputs to continually refine and improve internal production processes, develop and implement procedural improvements across orgs
- Tracked responsiveness and effectiveness in campaigns to maximize utilization of to the moment trend for adaptive market responses.
Stonefree Design
Managing Partner - US & Canada Territory
12.2020 - 02.2023
Job overview
- Developed and implemented every aspect of the website - including the new online direct to consumer platform, all copy, content, metadata and SEO support
- Resulted in 120% member growth in the 1st quarter, sustained growth quarterly
- Concepted and implemented cross platform marketing plan, across the dot com, all social media and email platforms
- Managed all US & Canadian customer relations as well as vendor relations and platform support for all International studios.
Consultant
Operations for Various Design Studios
01.2019 - 06.2020
Job overview
- Consulted for brand development, sales strategy, and product management for a variety of design and textiles studios including - Ralph Lauren, Knoll, Dash+Miller, Rachel Ashwell, Laura Olivia, Haley Studio, Studio Group, Pattern Collective, Jacaranda, Affable, TrendArt
- Sales Management and Business Development
- Design and Branding Consulting + Design Operations
- Production Operations/Technical Product Management
- Managed up to 100 separate stakeholders working on the development of brands, liaison between 6 different European design houses and US clients, large scale project and production management
- Proven quarter over quarter growth.
Morgan HomeMatawan, NJ
Design Operations Director; Consultant
06.2018 - 01.2019
Job overview
- Managed 3 separate teams of 20+ direct reports - Graphics (Marketing/Packaging), Design, Production inclusive of hiring and budget
- Primary point of contact for all of sales, sourcing, product development, E-commerce, outside sales, and buyers, responsible for tracking responsive sales growth
- Partnered with Product Development and Sourcing Team on costing and merchandising
- Oversaw all design and development for the breadth of the companies home categories including licensed brands and unbranded from concept to delivery across 10+ home categories
- Oversaw all scheduling and project management of studio, managing and meeting all high impact timelines
- Implemented process and protocol improvement across teams and departments
- Creation of high six figure growth in first 6 months of new sales outreach initiatives.
Westpoint Home
Design Studio & Showroom Manager
06.2016 - 06.2018
Job overview
- Oversaw all daily management of design studio and showroom
- Implemented improved multi-platform data processing systems
- Researched, contracted and implemented new long term company wide DAM; 30k+ assets
- Worked closely with CEO to roll out new Corporate Culture and Company Culture Guidelines.
Royal Heritage Home
Product & Packaging Manager
06.2015 - 06.2016
Job overview
- Directed all product development from initial concept to final delivery
- Managed photography, design and art direction for packaging and E-commerce driven content
- Mentored Associate Product and Packaging Managers
- Maintained and improved vendor relationships with all factories and photography studios
- Primary point of contact for all showroom requests, incoming or outgoing.
Studio GroupNew York, NY
Design Studio Manager & Sales Representative
2008 - 2015 (7 education.years_Label)
Job overview
- Fulfilled all Design Studio and Office Manager responsibilities
- Creation and development of new lines, with proven sales growth of 6 figures in the first 12 months.
- Traveled extensively Domestic and abroad as Primary US sales agent to European Design studios for Home and Fashion Textiles
- Supported growth into the US Market, using Contract division to further niche outreach via social partnerships
- Sourced at all major textile and art shows, both overseas and in the US
- Trend forecasting of future seasonal collections in tandem with social media performance tracking
Skills
- Intuitive Learner
- Active listener
- Excellent time management skills
- Extremely organized
- Great client/agency facing skills
- Good team player or leader
- Above average verbal and written communication
- Excels in mentorship and stewardship
Accomplishments
- Microsoft Office
- Google Suite
- Adobe Suite (moderate)
- Figma
- Jira, Asana, Monday, PM Software
- PLM software
- Custom built internal software's and DAMs
Timeline
Creative Operations Manager
TileBar
07.2023 - Current
Senior Project Infrastructure Manager
Warner Bros Discovery
02.2023 - 07.2023
Managing Partner - US & Canada Territory
Stonefree Design
12.2020 - 02.2023
Design Operations Manager - Interactive Design Department
Warner Media / HBO
06.2020 - 02.2023
Operations for Various Design Studios
Consultant
01.2019 - 06.2020
Design Operations Director; Consultant
Morgan Home
06.2018 - 01.2019
Design Studio & Showroom Manager
Westpoint Home
06.2016 - 06.2018
Product & Packaging Manager
Royal Heritage Home
06.2015 - 06.2016
Design Studio Manager & Sales Representative
Studio Group
2008 - 2015 (7 education.years_Label)
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