Winnie Fannon
Kaneohe,USA
Summary
With 4+ years of social media marketing, content creation, and copywriting experience, I'm eager to join as a remote Social Media Content Creator. With a primary focus on health and wellness due to my decade long experience culminated from my network marketing business - my passion and experience in social media encompass a range of topics in health & wellness, personal development, leadership, and real estate, etc. Moreover, I possess a talent for crafting engaging, performance-driven content. Collectively, these qualities make me an excellent fit for this role. I excel in writing, editing, digital marketing, and leveraging social media platforms to engage audiences and drive brand growth. As an organized and self-motivated professional, I consistently meet deadlines and deliver quality results, thriving both independently and as a collaborative team member. I’m confident in offering unique insights and captivating writing - bringing innovative and compelling content, even from a distance.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Recreation Assistant
Marine Corps Community Services Hawaii
01.2024 - Current
- Helped customers to come up with a diverse schedule of local recreational activities based on individual interests and local Hawaii attractions, including guided tours, water sports, cultural demonstrations, and provide themed events
- Engaged actively with customers to promote available activities, tours, answer questions, and provide personalized recommendations to enhance their overall experience
- Resolved customers’ concerns promptly, addressed feedback, and maintained a positive and friendly demeanor throughout face-to-face interactions
- Knowledge & Skills:
- Local Knowledge: Possessed strong knowledge of local attractions and a passion for the Hawaiian culture and environment
- Excellent Communication Skills: Inherent ability to clearly explain activities, safety procedures, and local information to guests from diverse backgrounds
- Outdoor Enthusiasm: Having the passion for the outdoors and comfort with various water sports and outdoor activities
- Customer Service Focus: Possessed strong interpersonal skills to interact with guests in a positive and helpful manner
Mental Wellness Brand Partner
Amare Global
12.2022 - 12.2023
- Well versed in technical story telling & teaching of Gut Microbiome Mental Wellness topics
- Achieved30% -40% growth in followers, likes, and engagements in3 months via organic posting
- Leveraging a comprehensive content creation strategy and meticulous content scheduling and planning
- Proficient in establishing brand awareness & authenticity on platforms such as Instagram, Facebook, Tik Tok and Linkedin
- Knowledge & Skills:
- Currently pursuing a Certified Mental Wellness Coaching certification guided by Dr
- Shawn Talbott, focusing on human biochemistry, vigor, stress resilience, and mental fitness
- Technical proficiency with health-related tools and software such as Mindbody, Mindvalley, Headspace, Calm, Yogabody, etc
- Continuous professional development in Mental Wellness & Personal Development trends
- Collaboration:
- Establish partnerships with key influencers in the wellness space by co-creating events, talks, workshops
- Build a strong community locally with other wellness practitioners and military spouses with community-driven health and wellness initiatives in mind
Owner & Marketing Content Creator
Wolfpack Consulting
05.2019 - 12.2023
- Drove brand visibility, awareness, and trust for Clients in the real estate industry through effective digital strategies across multiple social media platforms
- Developed and managed a diverse range of content, including images, videos, and written material, across Facebook, Instagram, Tik Tok, LinkedIn, and the company blog/website
- Executed successful paid campaigns and organic content strategy targeting potential clients, ensuring optimal budget allocation and performance analysis
- Spearheaded SEO initiatives for the company blog and website, achieving increase in organic traffic by30%-40% within a year
- Knowledge & Skills:
- Conducted comprehensive keyword research, identifying and integrating high-ranking phrases into the company's online profiles and content
- Maintained Clients’ brand voice and identity across platforms while addressing and mitigating any negative feedback to uphold a sterling brand reputation
- Managed the realtor's social media profiles, ensuring regular and engaging content updates
- Handled basic content editing tasks, tailoring materials for short-form platforms like Reels and Tik Tok
- Stayed abreast of evolving social media trends, implementing best practices to maintain content relevance and engagement
- Collaboration:
- Built a robust online community, consistently engaging with followers and promptly addressing inquiries, resulting in growth in the follower base
- Collaborated with influencers and brands, orchestrating mutually beneficial partnerships and campaigns
- Co-created with other partners (financial planners, estate planners, will writers, etc.) in creation of content for social media and to integrate SEO practices and keyword optimization
Social Selling Leader & Brand Partner
Young Living Essential Oils
12.2012 - 12.2022
- Scientific Insights: Deep knowledge in alternative modalities, health and wellness
- Essential Oils Business Growth: Specialized in therapeutic healing properties of essential oils - Implemented strategic sales and marketing plans; championed brand expansion & awareness
- Online Presence: Optimized digital marketing, notably on platforms like Instagram and Facebook, boosting sales, creating brand culture, fostering education and engagement
- Team Leadership: Built and led a dynamic team of6,000+ social sellers, achieving significant growth in Southeast Asia
- Knowledge & Skills:
- Comprehensive health and wellness understanding: Obtained multiple certifications in nutrition, fitness, and holistic health practices
- Regularly attended industry seminars and workshops to stay abreast of the latest research and trends
- Essential Oils Expertise: Regularly conducted workshops; educated on the benefits and safe usage of essential oils
- Technical proficiency with health-related tools and software: Proficient in using health tracking software (Zytoscan and iTovi), ensuring clients have access to accurate and up-to-date information
- Continuous professional development in wellness trends: Engaged in ongoing courses and certifications, solidifying expertise and ensuring the brand remains at the forefront of the industry
- Collaboration:
- Customer Engagement: Prioritized lasting relationships with customers and team members, leading to high retention rates
- Partnerships: Collaborated with industry professionals and community leaders to promote holistic wellness
Lecturer
Republic Polytechnic, School of Applied Science
04.2011 - 04.2018
- Delivered lectures on foundational science subjects such as Physics, Chemistry, and Biology, alongside specialized courses in pharmaceutical compounding and pharmaceutics
- Facilitated Nutrition & Food Science modules adult learners pursuing a part-time diploma curriculum
Research Associate II
Medimmune Inc, Formulations Sciences Department
10.2008 - 11.2010
- Developed high-concentration liquid formulations of protein therapeutics, supporting Toxicology and Phase I-III studies
- Performed particle analysis using specialized instruments, and trained peers in these techniques
- Utilized in-depth and technical analytical methods for formulation development
Education
Master in Biotechnology - Pharmaceutical Sciences
San Jose State University
San Jose, CA05.2008
Bachelor of Science in Materials Engineering -
San Jose State University
San Jose, CA12.2003
Skills
- Hootsuite
- Canva
- Google Workspace
- LinkedIn Analytics
- Metricool
- Trello
- Facebook Insight
- Google Analytics
- Descript
- Veedio
- Notion
- Squarespace
- ChatGPT4
- Otterai
- SEMrush
- Kajabi
- Jasperai
- Getmunch
- Insightly
- Convertkit
- Midjourney
- Slack
- Mailchimp
- Wordpress
- Dall-E2
- Zoom
- Flodesk
- 1Password
- Writing & SEO Tools:
- Familiarity with SEO best practices and keyword research: Ability to create content that ranks well on search engines while still being engaging and appealing for readers
Languages
English: Native
Mandarin Chinese: Fluent
Certification
- Certified Mental Wellness Coach | Marietta College | In-progress
- Certified Breath Coach | YogaBody Teachers College | Jan2023
- Yoga Business Mastery | YogaBody Teachers College | Jan2023
- Science of Stretching Coach | YogaBody Teachers College | Nov2022
- Digital & Leadership Skills to Excel in the Future of Retail & Business Singapore Institute of Retail Studies | Dec2021
- Neuro-Linguistic Programming (NLP) Master Practitioner | NLP Top Coach | Sept2021
- Neuro-Linguistic Programming (NLP) Practitioner | NLP Top Coach | Aug2020
Timeline
Recreation Assistant
Marine Corps Community Services Hawaii
01.2024 - Current
Mental Wellness Brand Partner
Amare Global
12.2022 - 12.2023
Owner & Marketing Content Creator
Wolfpack Consulting
05.2019 - 12.2023
Social Selling Leader & Brand Partner
Young Living Essential Oils
12.2012 - 12.2022
Lecturer
Republic Polytechnic, School of Applied Science
04.2011 - 04.2018
Research Associate II
Medimmune Inc, Formulations Sciences Department
10.2008 - 11.2010
- Certified Mental Wellness Coach | Marietta College | In-progress
- Certified Breath Coach | YogaBody Teachers College | Jan2023
- Yoga Business Mastery | YogaBody Teachers College | Jan2023
- Science of Stretching Coach | YogaBody Teachers College | Nov2022
- Digital & Leadership Skills to Excel in the Future of Retail & Business Singapore Institute of Retail Studies | Dec2021
- Neuro-Linguistic Programming (NLP) Master Practitioner | NLP Top Coach | Sept2021
- Neuro-Linguistic Programming (NLP) Practitioner | NLP Top Coach | Aug2020
Master in Biotechnology - Pharmaceutical Sciences
San Jose State University
Bachelor of Science in Materials Engineering -
San Jose State University
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