Winnie Wiryadi
IA
Summary
Dedicated marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
3
3
years of professional experience
Work History
Underwriting Analyst
Gravie
05.2023 - 01.2024
- Identified essential inputs for Gravie’s underwriting process and created rating manuals and quoting tools for underwriting assessment, which contributed to the reduction in underwriting processing time
- Supported the sales team in securing new clients by providing crucial analytical insights, resulting in a 10% increase in new client acquisitions
- Developed and implemented streamlined workflows, enhancing team efficiency, and ensuring timely delivery of underwriting decisions, consistently meeting the 8-hour turnaround time
- Contributed to special projects and initiatives to improve underwriting workflows and customer experience.
Key Account Intern
LilianaKids
05.2024 - 08.2024
- Branded the kids’ clothing line onto leading digital platforms such as SEA’s largest e-commerce Platform, Shopee, TikTok, resulting in a 20% increase in online visibility and a 15% boost in sales
- Streamlined processes by transitioning from traditional methods to online systems and trained employees in Excel, achieving a 30% improvement in operational efficiency and reduction in processing time
- Transformed traditional marketplaces by integrating them into the e-commerce sphere, leveraging digital advertising such as Shopee Ads, Meta ads and search engine optimization.
Graduate Teaching Assistant- Digital Promotion in Design Production
Iowa State University
08.2024 - Current
- Guided students in mastering Adobe Creative Suite tools, including Photoshop, InDesign, and Illustrator, to produce professional-quality marketing and promotional materials for the event management industry
- Facilitated hands-on lab sessions that introduced students to essential design elements, focusing on digital publishing and the production of stationery items, while utilizing industry-standard software to enhance their technical skills
- Assessed and provided feedback on student project, ensuring proficiency in software applications such as Sketchup for creating 3d models and layouts used in event design and wayfinding.
Graduate Teaching Assistant- Social Media Marketing
Iowa State University
- Provide guidance and support to undergraduate students in understanding social media platforms, analytics, and content creation
- Evaluate student assignments, quizzes, and projects, offering constructive feedback to facilitate learning and improvement
- Lead discussions and facilitate group activities such as case studies to enhance students' comprehension of marketing theories and their practical applications in the digital landscape
- Assist professors in planning and conducting lectures, workshops, and seminars related to social media marketing.
Teaching Assistant - Strategic Management
Iowa State University
09.2022 - 12.2022
- Utilized strategic management techniques to adapt and modify teaching methods, materials, and resources, resulting in a 15% increase in student engagement and a 10% improvement in overall comprehension and test scores
- Worked closely with colleagues to strategize and implement cross-disciplinary learning experiences, which led to a 20% increase in critical thinking and problem-solving skills among students
- Provided constructive feedback on assignments, resulting in a 15% increase in assignment quality and a 10% decrease in student errors.
Marketing Intern
Toyota Astra Financial
06.2021 - 07.2021
- Provided suggestions to management for improving customer experience on social platforms and internal processes, which led to a 10% increase in customer satisfaction scores
- Proposed new marketing campaigns and strategies based on analyzed data, resulting in a 25% increase in lead generation and customer acquisition
- Increased digital engagement by 20%, driving a significant boost in brand visibility and customer interaction
- Monitored various social media platforms such as Facebook, Instagram, Twitter, and the company website, and developed marketing strategies for Daihatsu, Lexus, and Toyota, leading to a 30% growth in social media followers and a 25% increase in website traffic.
Education
M.S Apparel, Merchandising and Design -
Iowa State University
Ames, IADouble Major in Marketing and Management (Fall 2022) -
Iowa State University
Ames, IASkills
- Knowledgeable about design software
- Tutoring and mentoring
- Technology-savvy
- Immersive teaching
- Proficient in Adobee suite
Languages
Indonesian
Native or Bilingual
Chinese (Mandarin)
Professional Working
English
Native or Bilingual
Software
Photoshop
Microsoft Excel
Python
Illustrator
Indesign
Sketchup
Timeline
Graduate Teaching Assistant- Digital Promotion in Design Production
Iowa State University
08.2024 - Current
Key Account Intern
LilianaKids
05.2024 - 08.2024
Underwriting Analyst
Gravie
05.2023 - 01.2024
Teaching Assistant - Strategic Management
Iowa State University
09.2022 - 12.2022
Marketing Intern
Toyota Astra Financial
06.2021 - 07.2021
Graduate Teaching Assistant- Social Media Marketing
Iowa State University
M.S Apparel, Merchandising and Design -
Iowa State University
Double Major in Marketing and Management (Fall 2022) -
Iowa State University
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