Winnie Xu
Las Vegas,NV
Summary
Accomplished professional with more than 10 years of experience in a marketing executive role. Who also help lead the strategic direction and execution of marketing and sales initiatives to drive business growth and enhance brand presence.
I oversee a dynamic team, ensuring alignment with organizational goals, and implement innovative strategies to penetrate new markets and increase revenue.
My role involves close collaboration with cross-functional teams, fostering strong relationships with clients, and leveraging data-driven insights to optimize performance and achieve competitive advantage.
I have consistently resulted in significant sales growth and enhanced market positioning.
Overview
1
1
year of professional experience
Work History
Vice President of Fareast Marketing China Operatio
Caesars Palace Hotel And Casino
Las Vegas , NV
2024.01 - Current
- Design incentive programs that motivated staff members, while ensuring profitability targets were met.
- Analyzed market trends to identify opportunities for growth within existing markets or new ones.
- Created effective communication strategies between management team members and employees at all levels of the organization.
- Exceeded sales goals through upselling and cross-selling within the existing client base, as well as strategically attracting new business.
- Collaborated with the sales team to develop targeted promotions and incentives programs.
- Developed marketing strategies and campaigns to increase brand awareness.
Education
Bachelor of Science - International Business
San Francisco State University
San Francisco, CA2001-08
George Washington High School
San Francisco, CA1996-05
Skills
- Designed incentive programs that motivated staff members while ensuring profitability targets were met.
- Analyzed market trends to identify opportunities for growth within existing markets or new ones.
- Created effective communication strategies between management team members and employees at all levels of the organization.
- Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
- Collaborated with sales team to develop targeted promotions and incentives programs.
- Developed marketing strategies and campaigns to increase brand awareness.
Languages
english
Professional
manderrine
Native/ Bilingual
Cantonese
Limited
Timeline
Vice President of Fareast Marketing China Operatio
Caesars Palace Hotel And Casino
2024.01 - Current
Bachelor of Science - International Business
San Francisco State University
George Washington High School
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