Summary
Overview
Work History
Education
Skills
Other Experiences
Certification
Certifications Link
References
Timeline
Generic

Winston Carter

Denton,TX

Summary

Experienced marketing professional with a Bachelor's degree in Marketing and a proven track record in digital marketing coordination. Proficient in Google Ads, Facebook Ads, and other digital advertising platforms. Skilled in campaign development, budget management, and performance analysis to drive ROI. Experienced in social media management, content creation, and email marketing. Strong analytical abilities with a focus on data-driven decision-making. Ready to leverage my diverse skill set to support and enhance digital marketing initiatives.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Marketing Support

Abovecruel
Denton, TX
09.2022 - Current
  • Devised and implemented marketing strategies in line with the brand's vision and objectives. Contributed to planning and executing diverse marketing campaigns, spanning social media, email outreach, and promotional events. Crafted compelling content for the brand's social media profiles (Instagram, Facebook, Twitter), bolstering brand awareness and engaging the target demographic. Conducted comprehensive market research to identify industry trends, competitors, and consumer preferences, offering valuable insights for optimizing marketing strategies. Utilized digital platforms to schedule and track social media posts, monitor engagement metrics, and evaluate campaign performance. Collaborated with the design team to create visually appealing graphics and promotional materials, ensuring consistency across all marketing channels.

Freelance Digital Marketing Consultant

Self Employed
Denton, Texas
02.2021 - 11.2023
  • As a Freelance Digital Marketing Consultant based in Dallas since 2020, I've spearheaded social media management and campaign implementation for various clients, spanning startups to established brands. Crafting engaging content across platforms like Facebook, Instagram, Twitter, and LinkedIn, I've boosted brand visibility, engagement, and conversions. Through in-depth market analysis, I've identified emerging trends, ensuring clients maintain competitiveness. Building lasting client relationships grounded in trust and transparency, I've consistently surpassed objectives. Proficient in digital marketing tools, I've delivered measurable results, staying ahead of industry trends for optimized strategies.

Customer Support Specialist

Uber
Denton, TX
02.2022 - 08.2023
  • Dynamic and customer-focused Uber Customer Support Representative with a stellar record of exceeding performance targets in high-volume call center environments. Known for delivering top-tier assistance to customers with speed, accuracy, and professionalism. Proficient in handling a wide range of inquiries, complaints, and technical issues, resolving them swiftly to ensure optimal customer satisfaction. Consistently achieved and surpassed KPIs, including call resolution times and customer satisfaction ratings. Adept at multitasking and thriving in fast-paced settings, maintaining composure under pressure while delivering personalized solutions tailored to each customer's needs. Strong communicator with exceptional active listening skills, consistently praised for building rapport and trust with customers. Ready to leverage expertise in customer service and problem-solving to drive positive outcomes for Uber's diverse client base.

Marketing Intern

Milkshake Concepts
08.2022 - 12.2022
  • Crafting and executing dynamic social media marketing campaigns to enhance brand visibility and foster customer engagement. Conducting in-depth market trend analysis to pinpoint novel marketing opportunities for Milkshake Concepts. Driving brand growth through meticulous market research, uncovering trends and growth prospects. Contributing to the production of marketing collateral like brochures, presentations, and videos to fortify brand messaging. Supporting the development and deployment of marketing strategies to showcase Milkshake Concepts' offerings. Analyzing website and social media metrics to gauge campaign effectiveness and offer data-driven enhancement suggestions. Assisting in devising inventive marketing tactics to set Milkshake Concepts apart from competitors and captivate new clientele.

Marketing Assistant

Legends Roofing
Dallas, Texas
09.2021 - 03.2022
  • Implemented multifaceted marketing initiatives, including door-to-door campaigns in Dallas, to bolster brand recognition for Legends Roofing. Crafted and executed dynamic social media strategies to amplify brand visibility and boost web traffic. Contributed to the formulation and execution of digital marketing plans, enhancing online presence for Legends Roofing. Facilitated the coordination of company events and trade shows, showcasing services and fostering client connections. Analyzed market trends and customer preferences to drive innovative marketing approaches for Legends Roofing. Conducted comprehensive market research to pinpoint target demographics and devise targeted marketing strategies. Collaborated with sales team to deploy potent lead generation strategies, fueling business growth for Legends Roofing.

Education

Foundations of Digital Marketing and E-commerce -

Google Digital Marketing & E-commerce Professional Certificate
10.2023

Bachelor's Degree - Marketing

The University Of North Texas, College Of Business
05.2022

Skills

  • SEO
  • Customer Service
  • Email Marketing and Automation
  • Funnel Management
  • Social Media Marketing and Paid Social Media Advertising
  • Microsoft Suites: (Excel, Word, Outlook, Etc)
  • Inventory Control
  • Trend Analysis
  • Pricing Analysis
  • Data Analytics
  • Search Engine Optimization Practices
  • Product Management and Branding
  • WordPress
  • Digital Campaign Optimization
  • Advertising Campaigns
  • Google Ads
  • Google Analytics
  • Canva
  • CRM use and understnading of platforms such as Hubspot
  • Google Merchant Shop and use of Product feed

Other Experiences

Warehouse Representative at Target

September 2023- December 2023

I efficiently managed freight operations, overseeing both inbound and outbound logistics to ensure timely delivery and receipt of goods. Utilizing advanced inventory management systems, I meticulously tracked materials to maintain accurate records and optimize inventory levels. Collaborating closely with warehouse staff, I coordinated tasks and allocated resources to streamline workflow and meet operational goals. Additionally, I prioritized safety by implementing stringent protocols and training new team members on warehouse procedures and safety guidelines. My tenure at Target equipped me with valuable skills in freight management, inventory control, and team coordination, making me a strong candidate for roles requiring logistical expertise and attention to detail.  b

Walmart Associate

 June 2020- October 2020

I provided exceptional customer service, assisting with inquiries, locating products, and processing transactions. I maintained store cleanliness and organization, stocked shelves, and arranged displays. Collaborating with team members, I ensured a positive shopping experience by promptly fulfilling customer needs. With strong communication skills, I interacted effectively with customers and colleagues, fostering a welcoming environment. Adaptable and reliable, I quickly adapted to changing tasks and upheld company policies for a safe shopping environment.

Certification

  • Email Marketing
  • SEO
  • Content Marketing
  • Hubspot Marketing Software
  • Hubspot CMS for Marketers
  • Google Analytics
  • WordPress
  • Google Ads Display
  • Google Ads Search
  • Google Ads Video
  • Google Ads SHopping

Certifications Link

Untitled document - Google Docs

https://docs.google.com/document/d/14OmITSI0dmnZCC6EW5cDtt6GBIwPJ7dsEBek9mVv_jc/edit

References

References available upon request.

Timeline

Marketing Support

Abovecruel
09.2022 - Current

Marketing Intern

Milkshake Concepts
08.2022 - 12.2022

Customer Support Specialist

Uber
02.2022 - 08.2023

Marketing Assistant

Legends Roofing
09.2021 - 03.2022

Freelance Digital Marketing Consultant

Self Employed
02.2021 - 11.2023

Foundations of Digital Marketing and E-commerce -

Google Digital Marketing & E-commerce Professional Certificate

Bachelor's Degree - Marketing

The University Of North Texas, College Of Business

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Winston Carter