Summary
Overview
Work History
Education
Skills
Certification
Websites
Certification Links
Timeline
Generic

Winston Carter

Denton,TX

Summary

Seasoned digital marketing professional with a demonstrable history of conceptualizing and implementing high-impact campaigns across diverse digital platforms. Proficient in a spectrum of key digital marketing pillars including search engine optimization (SEO), content marketing, social media management, pay-per-click (PPC) advertising, and email marketing. Adept at dissecting data and drawing actionable insights to refine strategies, ensuring optimal performance and return on investment (ROI). Thrives in fast-paced environments where creativity and strategic thinking are instrumental. Eager to leverage comprehensive skill set and industry acumen to drive forward-thinking digital marketing initiatives and propel brands to new levels of success.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Marketing Executive

AboveCruelX
Denton, TX
09.2022 - Current
  • Devised and implemented marketing strategies in line with the brand's vision and objectives
  • Contributed to planning and executing diverse marketing campaigns, spanning social media, email outreach, and promotional events
  • Crafted compelling content for the brand's social media profiles (Instagram, Facebook, Twitter), bolstering brand awareness and engaging the target demographic
  • Conducted comprehensive market research to identify industry trends, competitors, and consumer preferences, offering valuable insights for optimizing marketing strategies
  • Utilized digital platforms to schedule and track social media posts, monitor engagement metrics, and evaluate campaign performance
  • Collaborated with the design team to create visually appealing graphics and promotional materials, ensuring consistency across all marketing channels.

Freelance Digital Marketing Consultant

Self Employed
Denton, Texas
02.2021 - 11.2023
  • Crafting engaging content across platforms like Facebook, Instagram, Twitter, and LinkedIn, I've boosted brand visibility, engagement, and conversions
  • Through in-depth market analysis, I've identified emerging trends, ensuring clients maintain competitiveness
  • Building lasting client relationships grounded in trust and transparency, I've consistently surpassed objectives
  • Proficient in digital marketing tools, I've delivered measurable results, staying ahead of industry trends for optimized strategies.
  • Developed and implemented successful digital marketing campaigns to increase website traffic, brand awareness, and customer engagement.
  • Prioritized and organized tasks to efficiently accomplish service goals.

Customer Support Specialist

Uber
Remote
02.2022 - 08.2023
  • Known for delivering top-tier assistance to customers with speed, accuracy, and professionalism
  • Proficient in handling a wide range of inquiries, complaints, and technical issues, resolving them swiftly to ensure optimal customer satisfaction
  • Consistently achieved and surpassed KPIs, including call resolution times and customer satisfaction ratings
  • Adept at multitasking and thriving in fast-paced settings, maintaining composure under pressure while delivering personalized solutions tailored to each customer's needs
  • Strong communicator with exceptional active listening skills, consistently praised for building rapport and trust with customers
  • Ready to leverage expertise in customer service and problem-solving to drive positive outcomes for Uber's diverse client base.

Marketing Intern

Milkshake Concepts
Dallas, Texas
08.2022 - 12.2022
  • Crafting and executing dynamic social media marketing campaigns to enhance brand visibility and foster customer engagement
  • Conducting in-depth market trend analysis to pinpoint novel marketing opportunities for Milkshake Concepts
  • Driving brand growth through meticulous market research, uncovering trends and growth prospects
  • Contributing to the production of marketing collateral like brochures, presentations, and videos to fortify brand messaging
  • Supporting the development and deployment of marketing strategies to showcase Milkshake Concepts' offerings
  • Analyzing website and social media metrics to gauge campaign effectiveness and offer data-driven enhancement suggestions
  • Assisting in devising inventive marketing tactics to set Milkshake Concepts apart from competitors and captivate new clientele.

Marketing Assistant

Legends Roofing
Dallas, Texas
09.2021 - 03.2022
  • Implemented multifaceted marketing initiatives, including door-to-door campaigns in Dallas, to bolster brand recognition for Legends Roofing
  • Crafted and executed dynamic social media strategies to amplify brand visibility and boost web traffic
  • Contributed to the formulation and execution of digital marketing plans, enhancing online presence for Legends Roofing
  • Facilitated the coordination of company events and trade shows, showcasing services and fostering client connections
  • Analyzed market trends and customer preferences to drive innovative marketing approaches for Legends Roofing
  • Conducted comprehensive market research to pinpoint target demographics and devise targeted marketing strategies
  • Collaborated with sales team to deploy potent lead generation strategies, fueling business growth for Legends Roofing.

Social Media Marketing Intern

University Of North Texas
Remote, USA
07.2020 - 07.2021
  • Developed content for social media campaigns targeting various audiences.
  • Analyzed user engagement with posts on multiple platforms to assess effectiveness of campaigns.
  • Assisted in the creation of marketing materials such as emails, newsletters, and website copy.
  • Conducted keyword research to optimize SEO performance of website content.
  • Managed customer service inquiries through social media platforms in a timely manner.
  • Provided support for digital ad campaigns including creating ads, managing budgets, and tracking results.
  • Maintained up-to-date knowledge of new technologies related to social media marketing.

Education

Google Digital Marketing & E-commerce Professional Certificate -

The University Of North Texas, College Of Business
10.2023

Bachelor's Degree: Marketing -

The University Of North Texas, College Of Business
05.2022

Skills

  • SEO
  • Customer Service
  • Email Marketing and Automation
  • Funnel Management
  • Social Media Marketing and Paid Social Media Advertising
  • Microsoft Suites: (Excel, Word, Outlook, Etc)
  • Inventory Control
  • Facebook Ad manager
  • MailChimp
  • Social Media Engagement
  • Data Analytics
  • Search Engine Optimization Practices
  • Product Management and Branding
  • WordPress
  • Digital Campaign Optimization
  • Advertising Campaigns
  • Google Ads
  • Google Analytics
  • Canva
  • CRM use and understanding of platforms such as Hubspot
  • Google Merchant Shop and use of Product feed

Certification

  • Email Marketing
  • SEO
  • Content Marketing
  • Hubspot Marketing Software
  • Hubspot CMS for Marketers
  • Google Analytics
  • WordPress
  • Google Ads Display
  • Google Ads Search
  • Google Ads Video
  • Google Ads Shopping

Certification Links

https://docs.google.com/document/d/14OmITSI0dmnZCC6EW5cDtt6GBIwPJ7dsEBek9mVv_jc/edit

Timeline

Marketing Executive

AboveCruelX
09.2022 - Current

Marketing Intern

Milkshake Concepts
08.2022 - 12.2022

Customer Support Specialist

Uber
02.2022 - 08.2023

Marketing Assistant

Legends Roofing
09.2021 - 03.2022

Freelance Digital Marketing Consultant

Self Employed
02.2021 - 11.2023

Social Media Marketing Intern

University Of North Texas
07.2020 - 07.2021

Google Digital Marketing & E-commerce Professional Certificate -

The University Of North Texas, College Of Business

Bachelor's Degree: Marketing -

The University Of North Texas, College Of Business

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Winston Carter