Winston Carter
Denton,TX
Summary
Experienced marketing professional with a Bachelor's degree in Marketing and a proven track record in digital marketing coordination along with creating and implementing marketing strategies that will drive brand growth. Brings a solid understanding of E-Commerce platforms such as BigCommerce, Shopify, and more. Utilization background in marketing tools such as Mail Chimp, Klaviyo, paid social, etc. Proficient in Google Ads, Facebook Ads, and other advertising platforms. Enjoy campaign development, budget management, and especially performing analysis and reporting presentations identifying ways to drive profitability and revenue. Experienced in Social Media Management, content creation, and email marketing. Ready to leverage a diverse skill set to support and enhance marketing initiatives and am enthusiastic to be a part of an organization long-term where I can contribute to its success.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Freelance Digital Marketing Consultant
Self Employed
Denton, Texas
02.2021 - Current
- Manage email marketing campaigns and MailChimp, driving 44% increase in engagement
- Optimize email content, resulting in a 33% improvement in open rates
- Analyzed email performance, leading to CPC improvement in marketing strategies
- Assist in planning and managing paid social media advertising campaigns on Facebook, Instagram, and LinkedIn, achieving 70% more engagement
- Support execution of PPC campaigns using Google Ads, including keyword research and ad copy creation
- Monitor and report on SEO performance, providing recommendations for improvement
- Collaborate with the content team to create engaging marketing content across various channels
- Analyze marketing data to identify trends and opportunities, contributing to 30% ROI
- Generate regular reports on key marketing KPIs, aiding strategic decision-making.
Marketing Intern
BenchMark Morgage
Plano, TX
09.2022 - 07.2023
- Orchestrate email marketing campaigns using Klaviyo, MailChimp, and similar platforms, resulting in a 27% increase in email open rates and a 35% boost in click-through rates through targeted segmentation and optimized content
- Spearhead the setup and management of paid Social Media advertising campaigns across Facebook, Instagram, and LinkedIn, leading to a 40% surge in conversion rates and a 25% reduction in cost per acquisition (CPA) through continuous monitoring/analysis and strategic adjustments
- Support the execution of paid search (PPC) campaigns via Google Ads, contributing to a 30% uptick in website traffic and a 20% rise in conversion rates by implementing refined keyword strategies and compelling ad copy
- Analyze and report on organic search efforts (SEO), resulting in a 15% increase in website visibility and a 10% improvement in keyword rankings, driving higher organic traffic and engagement
- Collaborate with the content team to produce engaging marketing materials, resulting in a 50% increase in social media engagement and a 20% growth in website interactions, fostering deeper audience connections and brand loyalty
- Leverage marketing data analysis to identify trends and opportunities, leading to a 25% increase in overall marketing ROI and a 20% enhancement in customer acquisition and retention metrics, driving sustainable business growth and success.
Marketing Intern
Milkshake Concepts
Dallas, Texas
08.2022 - 12.2022
- Crafted and executed dynamic social media marketing campaigns to enhance brand visibility and foster customer engagement
- Conducted in-depth market trend analysis to pinpoint novel marketing opportunities, contributing to brand growth and expansion
- Produced marketing collateral, including brochures, presentations, and videos, to fortify brand messaging and showcase offerings
- Supported the development and deployment of marketing strategies to showcase Milkshake Concepts' unique value proposition
- Analyzed website and social media metrics to gauge campaign effectiveness and offered data-driven enhancement suggestions
- Assisted in devising inventive marketing tactics to set Milkshake Concepts apart from competitors and captivate new clientele.
Marketing Assistant
Legends Roofing
Dallas, Texas
09.2021 - 03.2022
- Implement multifaceted marketing initiatives, including door-to-door campaigns in Dallas, to increase brand recognition for Legends Roofing
- Craft and execute dynamic social media strategies to amplify brand visibility and enhance web traffic
- Contribute to the formulation and execution of digital marketing plans, effectively enhancing online presence and engagement for Legends Roofing
- Facilitate the coordination of company events and trade shows, showcasing services and fostering valuable client connections
- Analyze market trends and customer preferences to inform innovative marketing approaches tailored to the needs of Legends Roofing's target audience
- Conduct comprehensive market research to identify and understand target demographics, informing the development of targeted marketing strategies
- Collaborate closely with the sales team to deploy effective lead generation strategies, contributing to sustained business growth for Legends Roofing.
Education
Google Digital Marketing & E-commerce Professional Certificate
10.2023
Bachelor's Degree: Marketing -
The University Of North Texas, College Of Business
05.2022
Skills
- SEO
- Customer Service
- Email Marketing and Automation
- Funnel Management
- Social Media Marketing and Paid Social Media Advertising
- Microsoft Suites: (Excel, Word, Outlook, Etc)
- Inventory Control
- Trend Analysis
- Pricing Analysis
- Data Analytics
- Search Engine Optimization Practices
- Product Management and Branding
- WordPress
- Digital Campaign Optimization
- Advertising Campaigns
- Google Ads
- Google Analytics
- Canva
- CRM use and understanding of platforms such as Hubspot
- Google Merchant Shop and use of Product feed
Certification
- Email Marketing
- SEO
- Content Marketing
- Hubspot Marketing Software
- Hubspot CMS for Marketers
- Google Analytics
- WordPress
- Google Ads Display
- Google Ads Search
- Google Ads Video
- Google Ads SHopping
Certifications Link
https://docs.google.com/document/d/14OmITSI0dmnZCC6EW5cDtt6GBIwPJ7dsEBek9mVv_jc/edit
Canva Portfolio
https://www.canva.com/design/DAF_yTLbZhU/kuwoGahYoPPO-wjTaRXPcQ/edit?utm_content=DAF_yTLbZhU&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
Timeline
Marketing Intern
BenchMark Morgage
09.2022 - 07.2023
Marketing Intern
Milkshake Concepts
08.2022 - 12.2022
Marketing Assistant
Legends Roofing
09.2021 - 03.2022
Freelance Digital Marketing Consultant
Self Employed
02.2021 - Current
Google Digital Marketing & E-commerce Professional Certificate
Bachelor's Degree: Marketing -
The University Of North Texas, College Of Business
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