Winston Stewart

• Company Overview: Founder & Sole Operator | Washington, D.C
• Founded, maintain, and operate the Conceptual Design Brand ‘Jada’, which promotes free and progressive thought through thought-provoking designs
• Created graphics, tech packs for physical garments, social media postings, and wild postings with Adobe Suite
• Scouted and maintained relationships with Jada Social Media Ambassadors
• Manage different social media profiles in the platforms, Instagram, Twitter, TikTok, and LinkedIn
• Conduct strategic digital platform methods to increase sales from loyal customers
• Earned over 500 sales and accumulated over 60,000 views and 15,000 likes across all social media outlets
• Conducted retrospective marketing analysis with customer data, to inform new marketing tactics
• Founder & Sole Operator | Washington, D.C

This 18 month program consisted of 3 different 6-8 month rotations within the Ralph Lauren Corporation. Worked on the Global Brand Marketing Team(8 months), the North America Wholesale Regional Marketing Team(6 months), and the Mens Polo Styling Team(6 months)

Mens Polo Styling Team

• Was a styling assistant on Ralph Lauren ecommerce photoshoots 2-3 times a week, where 30 looks are shot per shoot
• Style assisting included steaming and prepping clothes to be shot, conducting 'CTL' to ensure when products reached the RL website they could be displayed properly along helping the lead stylist execute the shoot
• Kept mens sets in the photo studio clean and maintained, along with organizing mens styling closet to ensure lead stylists could work effectively
• Reorganized their product catalog book to ensure items could be properly shot and simplified the styling process for freelancers by updated one of their preparation processes

North America Wholesale Regional Marketing Team

• Kept broader team educated on relevant news within the mens fashion industry along with upcoming Ralph Lauren Marketing Activations through weekly updates.
• Emphasis Research points to share with broader team and ELT

- Gen Z customer acquisition

- Competitive landscape of the mens footwear marketplace, tailored clothing marketplace

• Supported the NA Wholesale team through brainstorming and executing regional marketing activations with wholesale partners
• Conducted store visits to our Wholesale partners keep the broader team updated on how marketing campaigns are being presented in store
• Gained proficiency in Airtable and Monday.com through uploading line items on a daily basis.
• Managed product shipment trackers to ensure marketing campaigns could commenced effectively
• Conducted ownership mapping to account for how many units their wholesale partners bought for upcoming seasons of clothes

Global Brand Marketing Team

• Built reports consisting of strategies and tactics to drive Mens Polo relevance among Gen Z consumers through market research and store visits
• Developed skill sets in organizing ideas along with creating and presenting clear and compelling memos and presentations
• Focus points are Polo x Element, Polo Originals and American in Paris
• Developed overall literacy in Brand Marketing strategy, campaign concept development, and execution through meet and greets with ELT, coaching and team shadowing

• Company Overview: Concept Design Intern | New York City
• Helped research and create presentations for 3 different concepts for future Ralph Lauren Collections
• Assisted with the styling of 3 official Ralph Lauren productions
• Created moodboards for and presented 2 new concepts to Ralph Lauren executives
• Designed all clothing and graphics for Group Ralph Lauren Intern Project collection on diversity and inclusion
• Accomplish introductory tasks within the office to gain more insight into company culture and fashion industry
• Concept Design Intern | New York City

• Company Overview: Social Media Design Intern | Remote
• Formulated a presentation about Social Media Marketing on Linkedin for Illumination
• Compared data on how competitor Animation Studios utilize their Linkedin Pages
• Posted on and created animations for Illuminations Linkedin page consistently for 3 months
• Digitally scheduled and organized Interns for zoom based socials and meetings
• Social Media Design Intern | Remote