Wiwen Li
LOS ANGELES,CA
Summary
Bilingual and detail-oriented professional with strong research, writing, and translation skills in English and Mandarin. Experienced in assisting with program research, event coordination, and cross-cultural communication. Developed social media strategies and content within dynamic team environment, focusing on brand engagement and audience growth.
Overview
3
3
years of professional experience
Work History
Social Media Intern
TikTok
01.2024 - 08.2024
- Managed official TikTok China and regional sub-accounts (Southeast Asia, North America), planning weekly content calendars and publishing 15–20 short videos per week.
- Conducted A/B testing on hashtags and content styles, improving average completion rate by 23% and engagement rate (likes, comments, shares) by 35%.
- Supported branded campaigns with partners such as Uniqlo, HEYTEA, and ANTA, assisting with ideation, scriptwriting, and influencer collaboration, resulting in 5M+ total campaign impressions.
Public Relations Intern
Shanghai Disney Resort Management Co., Ltd.
08.2022 - 11.2022
- Assisted in the cultivation of relationships with media influencers and bloggers and finally achieved a 20% increase in positive reviews.
- Collaborated on the organization of a major Disney press event. When a key speaker pulled out last minute, demonstrated resilience by quickly coordinating with potential replacements, ensuring the event proceeded seamlessly.
Strategy Intern
Shanghai Ogilvy Co., Ltd.
07.2021 - 10.2021
- Demonstrated ability to break down problems, identify root causes, and devise strategic action plans.
- Analyzed campaign metrics, prepared monthly reports and identified trends that informed future campaign strategies, witnessing a 5% improvement in ROI.
Education
Bachelor of Arts - Cultural Industry Management
Tongji University
Shanghai, China10.2025
Master of Arts - Public Policy
University of California, Los Angeles
Los Angeles, CA06-2026
Skills
- Social media technologies and promotions
- Video editing
- Trend analysis
- Content writing and generation
- Written communication
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
AWARDS
Chinese National Scholarships 2021.9, “Internet+” Innovation and Entrepreneurship Competition, First prize award 2021.10
Timeline
Social Media Intern
TikTok
01.2024 - 08.2024
Public Relations Intern
Shanghai Disney Resort Management Co., Ltd.
08.2022 - 11.2022
Strategy Intern
Shanghai Ogilvy Co., Ltd.
07.2021 - 10.2021
Bachelor of Arts - Cultural Industry Management
Tongji University
Master of Arts - Public Policy
University of California, Los Angeles