Wolfe Erikson

Medicare Premiums Redesign

• Led end-to-end product delivery for a large-scale redesign of Medicare premiums.
• Conducted generative and evaluative research across four cross-functional teams to inform aligned design and implementation strategies.
• Delivered three rounds of prototyping and usability studies, ensuring solutions met accessibility, usability, and CMS policy requirements.
• Facilitated feasibility workshops with engineering teams, enabling timely delivery of new designs into production.

Preventive Services Discovery

• Led research and discovery efforts to help CMS define strategic goals for increasing preventive services utilization among Medicare beneficiaries.
• Synthesized findings into actionable insights, shaping the future experience strategy for Medicare.gov and informing policy-driven product decisions.

Come Again?! - Therapeutic Intimacy Game

• Designed and produced “Come Again?!”, a trauma-informed therapeutic game developed for Washington-based nonprofit Papaya Project.
• Led research, design, and development phases to create a conversation tool for sexual health practitioners and individuals seeking independent exploration.
• Conducted co-design sessions with participants representing diverse cultural contexts, intimacy needs, and disability statuses, ensuring the solution was inclusive, accessible, and culturally responsive.
• Delivered a final product supporting client-practitioner communication and personal reflection through engaging, human-centered design.

Diabetes Futures

• Consulted on design efforts on a future-focused innovation project for a biomedical client exploring AI and machine-learning applications in diabetes management.
• Synthesized user research into actionable planning artifacts, including journey maps, personas, and service blueprints, enabling the Healthmade team to align on strategy and present findings to stakeholders.
• Designed device onboarding flows to support diabetes patients pursuing food-based therapeutic interventions, improving patient engagement at initial touchpoints.

Future–·Arts Brand Design

• Led branding workshops with organizational leadership to define the vision, values, and positioning for Future–·Arts, a nonprofit art and technology platform.
• Designed and implemented a comprehensive brand identity system, applied across print collateral, digital platforms, and event materials.
• Produced creative assets and strategy for “Augment Seattle”, an outdoor mixed-reality art exhibition, supporting marketing and public engagement efforts.
• Developed investment pitch decks that successfully secured funding from major tech companies, including Meta and Amazon.

Brand Partnership Acquisition Pipeline

• Collaborated with design leadership to design Carro’s e-commerce customer partnership platform, improving usability and partner engagement.
• Conducted data-driven design research to identify new product opportunities and inform product strategy.
• Led a comprehensive brand redesign, ensuring visual consistency across digital platforms and strengthening Carro’s market presence.

• Developed the brand positioning and strategy for Borealis, an international projection mapping festival in Seattle, WA, attended by thousands of visitors.
• Partnered closely with festival executives to define digital strategy, enhancing online visibility and audience engagement.

• Collaborated with designers and project managers to develop multi-platform marketing campaigns for major entertainment clients, including Warner Bros., Laika, Disney, and Netflix.
• Produced creative assets across social, digital, and print channels, supporting global title releases and audience engagement strategies.
• Quality-assured thousands of assets for delivery of Netflix original and licensed titles, ensuring brand consistency and timely execution.