SEO Specialist
LRoss Marketing Consulting
12.2022 - 06.2023
- Worked with 10+ clients on optimizing GMB, Yext, wordpress websites and more
- On Site SEO Analysis of sites, checking for proper Title and H1 Tags, Meta
- Descriptions, Alt Image Text, & Response Codes Researched competitors link profiles and organic SERP presence with
- SEMRush
- SERP competition research, find long tail keywords, and brainstormed lateral keywords with SEMRush
- Built out new keyword focused content based on research, and optimized existing content to be keyword focused
- Built SEO Optimized Websites Used Analytics to assess visitor data - decreased bounce rate and increased time on page through on site changes
- Used Screaming Frog software to perform in depth technical analysis of client websites, ensuring optimization of Title Tags, Images, and Site
- Structure
- Applied Schema Markups to Websites for Enhanced Search Results Built quality links through outreach and guest posting on high DA sites
- Conducted local SEO audits for clients
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords
- Researched and analyzed competitor website and advertising links to gain insight into new strategies
- Optimized website content and images to improve search engine rankings
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities
