Marketing Executive
Nykaa
06.2023 - Current
Hi, I’m
Sailee Shingare
Marketing Executive
Timeline
Marketing Associate
Pepperfry
02.2021 - 05.2023
Narsee Monjee Institute of Management Studies (NMIMS)
BBA from Marketing
08.2018 - 05.2021
Work History
Nykaa
Marketing Executive
06.2023 - Current
Job overview
- Planned and executed multi-channel marketing campaigns across social media, email, and paid advertising platforms.
- Collaborated with product, design, and sales teams to launch promotional campaigns and seasonal offers.
- Increased social media engagement by 38% through targeted content strategies and influencer collaborations.
- Managed campaign budgets and optimized ad performance, improving return on ad spend (ROAS) by 25%.
- Tracked campaign performance using Google Analytics, Meta Ads Manager, and Looker Studio, presenting monthly performance reports.
- Conducted customer and competitor research to identify market trends and new growth opportunities.
Pepperfry
Marketing Associate
02.2021 - 05.2023
Job overview
- Assisted in planning and executing digital marketing campaigns for home furniture and lifestyle products.
Created and scheduled content across Facebook, Instagram, LinkedIn, and email marketing platforms. - Supported SEO initiatives by optimizing website content, blogs, and landing pages, increasing organic traffic by 22%.
- Coordinated with creative agencies and internal teams to produce marketing assets for product launches.
- Performed competitor analysis and customer research to support campaign planning and pricing strategies.
- Prepared weekly marketing dashboards and campaign performance reports for senior management.
Overview
5
years of professional experience
3
years of post-secondary education
Education
Narsee Monjee Institute of Management Studies (NMIMS)Mumbai, India
BBA from Marketing
08.2018 - 05.2021
Skills
- Digital Marketing
- Brand Management
- Campaign Management
- Product Marketing
- Market Research
- Consumer Insights
- Google Ads
- Meta Ads Manager
- Google Analytics (GA4)
- Looker Studio
- Canva
- HubSpot
- Stakeholder Management
- Project Management
- Data Analysis
Summary
Results-oriented Marketing Professional with 4+ years of experience in digital marketing, brand management, campaign execution, and customer engagement. Experienced in planning integrated marketing campaigns, analyzing market trends, managing social media strategies, and collaborating with cross-functional teams to drive brand awareness and business growth. Strong analytical, communication, and project management skills.
Certification
- Google Analytics Certification (GA4)
- HubSpot Content Marketing Certification
- SEMrush SEO Toolkit Course