Wyatt D Greene
West Palm Beach,FL
Summary
Dynamic marketing professional with a proven track record of engaging diverse audiences to forge meaningful brand connections. Expertise in employing strategic marketing techniques to elevate brand presence and foster consumer loyalty. Strong ability to leverage communication and promotional skills, driving successful brand campaigns that resonate with target markets. Committed to delivering innovative solutions that enhance overall brand performance and customer engagement.
Overview
6
6
years of professional experience
Work History
Social Media Growth on Instagram
- Grew my personal instagram (@wyattgree) organically to 37,000 followers.
- Created multiple viral videos including a video with over 21 million views.
- Analyzed algorithm and stayed up to date with trends, audios, follower data, and viewer habits.
- Developed a rich understanding of social media success and growth.
Marketing & Surfing Instructor
Boys with Boards
01.2023 - Current
- Developing and implementing strategic marketing plans.
- Conducting market research and analyzing trends
- Creating and managing content
- Managing social media platform
- Contributing to social media and customer growth
- Lead Surfing Instructor
- Part time job while working on undergraduate degree and MBA
- Built a loyal client
- Excellent reviews for customer service, professionalism, and success in teaching
- Individual lessons, group lessons, and corporate events ranging from young children to adults
Marketing/Brand Ambassador
Southern Tide
01.2020 - Current
- Key contributor to the college ambassador program.
- Content creation for products that capture the brand’s image.
- Planned, led, and assisted in the primary content of campaigns.
- Featured in campaigns such as 4th of July 2025, 4th of July 2024, 4th of July 2020, New Channel Marker Pants, and Summer T Shirt Collection 2023.
- Provides assistance/advice in the design of products.
- Branding and Marketing
Content
Palm Beach Atlantic University
01.2020 - Current
- Created photo and video content for personal media pages and PBA’s pages
- Photos and videos used to promote PBA’s lifestyle/student life
- Created a viral video for PBA’s social media with over 130,000 views, and over 1,250 shares.
- Collaborated with twin brother to create a video featuring the school with over 570,000 views on personal account.
Retail Assistant Manager
Southern Tide
09.2023 - 12.2023
- Strong understanding of retail operations, sales technique, and customer service principles.
- Assisted in overseeing daily operations and achieving sales targets.
- Recruited, trained, and led a team of sales associates.
- Ensured exceptional customer service and standards.
- Exhibited advanced level of company and product knowledge.
- Analyzed sales data and customer feedback to identify trends and implement improvements.
- Managed inventory levels, conducted stock counts
- Oversaw receiving, processing, and display of merchandise.
- Handling cash, deposits, security, and safety protocols.
- Comprehensive understanding of the Shopify e-commerce platform.
Intern
Southern Tide
02.2023 - 09.2023
- Successfully planned and led campaigns for new products including the 2023 spring t-shirts and swim trunks line.
- Leveraged cinematography and photography skills to produce captivating content in the Florida Keys.
- Skilled drone photographer and underwater photographer, creating exceptional content in the skies and beneath the surface.
- Traveled to Palm Beach Gardens, FL to lead a photo and video shoot of PGA Tour Pro Golfer & ST Sponsored Athlete Kevin Roy.
- Traveled to Naples, FL for the National Pickleball Championship and assisted with ST’s retail, content, and setup.
- Traveled to Ft Meyers, FL to capture content for the opening of a new ST store location.
- Assisting in promotional deals.
- Assists in the planning and oversight of ST’s prestigious lifestyle, college, and athlete ambassador program.
- Leading successful digital campaigns.
- Planning and creating content for the organization’s website, email list, and socials.
- Working alongside the marketing team to achieve goals.
- Assisting in retail and events.
- Working with the design team to help influence direction of future products.
Beneath The Waves x Southern Tide
01.2022 - 01.2022
- Key contributor to their 2022 launch of products.
- Assisted in generating hype around their new line of products.
- Was featured in the release video of their 2022 campaign.
Rheos x Southern Tide
01.2021 - 01.2021
- Contributing to the launch of the new sunglasses by Rheos through planning, leading, and executing a photoshoot.
- Created content for Rheo’s that was used extensively for their advertisements, featuring my photos in their ads across platforms.
- Providing content for their new line of products that was heavily featured in their campaign.
- Content was used as a staple online and across their media.
Brand Ambassador + Intern
Waboba
01.2020 - 01.2020
- Contributor to the college ambassador program.
- Contributor to their marketing and social media.
- Building brand awareness.
- Branding and Marketing
Education
Business major
The College of Southern Maryland
La Plata, MDMaster of Business Administration - Project Management
Palm Beach Atlantic University
West Palm Beach, FL05.2023
BS - Business Management
Palm Beach Atlantic University
West Palm Beach, FL05.2023
Skills
- Solid grasp of management and marketing concepts
- Collaborative team member with strong communication skills
- Skilled in strategic content development
- Photography and videography
- Analytical problem-solving
- Strong team management skills
- Expertise in social media platforms
- Proficient in MS Word, Excel, PowerPoint, and MS Project
- Customer relationship management
Websites
Timeline
Retail Assistant Manager
Southern Tide
09.2023 - 12.2023
Intern
Southern Tide
02.2023 - 09.2023
Marketing & Surfing Instructor
Boys with Boards
01.2023 - Current
Beneath The Waves x Southern Tide
01.2022 - 01.2022
Rheos x Southern Tide
01.2021 - 01.2021
Marketing/Brand Ambassador
Southern Tide
01.2020 - Current
Content
Palm Beach Atlantic University
01.2020 - Current
Brand Ambassador + Intern
Waboba
01.2020 - 01.2020
Social Media Growth on Instagram
Business major
The College of Southern Maryland
Master of Business Administration - Project Management
Palm Beach Atlantic University
BS - Business Management
Palm Beach Atlantic University
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