Work Preference
Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Timeline
Generic
Wylie Moran
Open To Work

Wylie Moran

Richmond,VA

Work Preference

Job Search Status

Open to work
Desired start date: 2 weeks notice

Desired Job Title

Content ProducerIntegrated Producer / Art ProducerSenior Art Producer / Integrated ProducerManager of Art ProductionFreelance Art Producer

Work Type

Full TimePart TimeContract WorkConsulting

Location Preference

RemoteOn-SiteHybrid
Location: Richmond, VA
Open to relocation: No

Salary Range

$1/yr - $150000/yr

Important To Me

Work-life balanceCompany CultureHealthcare benefitsWork from home optionPaid time offPaid sick leaveStock Options / Equity / Profit SharingFlexible work hours4-day work week

Summary

Experienced Creative Production Manager with 30 years in advertising, specializing in art production across diverse platforms. Led creative teams through video and still production while ensuring quality and timely delivery. Managed project budgets and deliverables, strengthened client relationships, and consistently aligned outputs with brand strategies.

Overview

32
32
years of professional experience

Work History

Content Producer

Freelance Content Producer
Richmond, VA
03.2017 - Current
  • Developed engaging content for diverse digital platforms, increasing user interaction and strengthening brand presence.
  • Facilitated art buying and production processes for agencies and photographers nationwide, delivering high-quality stills and video outputs.
  • Specialized in print, online, and out-of-home (OOH) assets, leveraging 20 years of experience to enhance marketing campaign effectiveness.

Integrated Producer / Art Producer

United Masters / Translation Agency
Brooklyn, NY
02.2022 - 09.2024
  • Produced award-winning AT&T 2024 Helmet Campaign: https://more.att.com/5g/helmet.
  • Directed photo, video, and behind-the-scenes shoots for major clients, including Puma and AT&T.
  • Managed client relationships with AT&T and Puma to align project goals with client expectations and enhance satisfaction.
  • Identified target audiences and developed comprehensive work plans to guide project execution.
  • Outlined brand objectives and established client processes in collaboration with stakeholders to guide project direction.
  • Negotiated vendor rates and organized staffing to optimize resources.
  • Oversaw time management to ensure project efficiency and adherence to deadlines.
  • Defined success metrics to effectively measure and evaluate project outcomes.

Senior Art Producer / Integrated Producer

The Martin Agency
Richmond, VA
02.2010 - 03.2017
  • Oversaw creation of still and video assets for brand campaigns across multiple platforms, enhancing audience engagement and brand visibility.
  • Collaborated with clients including Walmart, Oreo, Stoli, Land O' Lakes, and Geico to tailor and execute impactful marketing strategies.
  • Designed and launched agency's Digital Asset Management (DAM) system, streamlining content organization and accessibility for improved team efficiency.

Manager of Art Production

Tierney
Philadelphia, PA
02.2006 - 02.2010
  • Established Art Production Department, developing infrastructure that streamlined support for creative teams.
  • Optimized production processes, improving asset creation and delivery timelines for print projects.
  • Collaborated with IT department to design and implement Digital Asset Management system, improving asset accessibility.
  • Developed comprehensive image library for Bayer Environmental Science, streamlining access to visual assets for creative teams.
  • Managed relationships with major clients such as Martin Guitars and McDonald's.
  • Served clients including Bayer Environmental Science, TD Bank, and International Blue Cross.
  • Coordinated projects for PA Treasury and PA Department of Transportation to meet diverse needs.
  • Maintained and organized visual asset library, facilitating efficient retrieval for creative projects.

Freelance Art Producer

The Martin Agency
Richmond, VA
11.2005 - 02.2006
  • Produced still and video assets for high-end retail clients like UPS and Geico, enhancing brand storytelling.
  • Developed visual content across various platforms to enhance brand presence.
  • Partnered with cross-functional teams to produce innovative marketing materials that met client needs.
  • Collaborated with clients to integrate marketing objectives into visual content, driving alignment and satisfaction.
  • Delivered projects on tight deadlines while maintaining high-quality standards, supporting client goals.

Senior Art Producer

Publicis
New York, NY
03.2005 - 08.2005
  • Partnered with clients including L'Oreal, Heineken, and Citizen to create targeted marketing materials that effectively engaged audiences.
  • Produced high-end beauty shoots for packaging, print, and OOH, enhancing brand visibility and engagement.
  • Collaborated with creative teams to develop innovative concepts and content strategies.
  • Oversaw production processes, ensuring alignment with client expectations and brand guidelines.
  • Oversaw project timelines and coordinated resources for multiple advertising campaigns, ensuring timely delivery and adherence to client specifications.

Senior Art Producer

JWT
New York, NY
07.2001 - 03.2005
  • Cultivated partnerships with high-profile clients like Merrill Lynch and Rolex, fostering collaborative opportunities and project success.
  • Established National FA library for Merrill Lynch financial advisors, improving resource accessibility and supporting effective client engagement.
  • Trained assistant art buyers in production process, negotiating with and sourcing artists while overseeing asset creation for projects.

Art Producer

BBDO
New York, NY
01.1994 - 07.2001
  • Produced new M&Ms font for all advertising, enhancing brand consistency.
  • Oversaw client engagements with major brands like M&M's and Snickers, ensuring alignment with creative visions.
  • Researched and established 3D animators, expanding M&M character library for diverse creative applications.
  • Developed internal resource books of photographers and illustrators, improving project collaboration efficiency.

Assistant Art Buyer/Art Buying Administrative Assistant

BBDO
New York, NY
01.1995 - 01.1997
  • Cultivated strong relationships with major clients including M&M's, Snickers, Visa, Campbell's, Texaco, Gillette, and Pepsi to ensure effective collaboration and satisfaction.
  • Coordinated procurement processes for advertising materials and services, ensuring alignment with project timelines.
  • Managed vendor relationships, facilitating timely product availability and enhancing service reliability.
  • Developed comprehensive photo library, organizing and streamlining access to agency artwork for improved project efficiency.

Education

Bachelor of Arts - Business/Fashion Merchandising

Arizona State University
Tempe, AZ
06-1991

Skills

  • Content development and production
  • Digital marketing and advertising
  • Multimedia content creation
  • Video production and editing
  • Brand and visual storytelling
  • Art direction and creative leadership
  • Project management
  • Resource allocation and optimization
  • Client management
  • Team leadership and collaboration
  • Effective communication skills
  • Creative solutions
  • Negotiation skills
  • Detail-oriented

Hobbies and Interests

  • Golf
  • Yoga
  • Guitar
  • Reading
  • Cinema & Documentaries
  • True Crime
  • Travel

Timeline

Integrated Producer / Art Producer

United Masters / Translation Agency
02.2022 - 09.2024

Content Producer

Freelance Content Producer
03.2017 - Current

Senior Art Producer / Integrated Producer

The Martin Agency
02.2010 - 03.2017

Manager of Art Production

Tierney
02.2006 - 02.2010

Freelance Art Producer

The Martin Agency
11.2005 - 02.2006

Senior Art Producer

Publicis
03.2005 - 08.2005

Senior Art Producer

JWT
07.2001 - 03.2005

Assistant Art Buyer/Art Buying Administrative Assistant

BBDO
01.1995 - 01.1997

Art Producer

BBDO
01.1994 - 07.2001

Bachelor of Arts - Business/Fashion Merchandising

Arizona State University

Similar Profiles

CREATE PROFILE
Wylie Moran