Xander Johnson

- Achieved success in creating social media content, actively contributing to marketing ideation, and implementing strategic marketing tactics for
an extensive portfolio of 75+ brands. Key accounts include: Farfetch, Rent The Runway, Burberry, Nuuly, Golde, Saie Beauty, Just Female,Sweet Reason, Crown Affair, Donni, Amo Denim, Youswim, Olaplex, and Damson Madder.

- Managed to increase click rate by 30% equating to purchase rate of 22% of new sales.

-Maintained retention and increased volume resulting in
sales and driving new innovation.

- Executed successful product launches in retail outlets
Target and Petco, driving sales and brand recognition in key market segments.

- Managed and coordinated 4 customer service representatives overseeing operations, including product inquiries, subscription management, and
customer support.

- Handled high volumes of customer service tickets on
a daily basis, answering all tickets within 24 hours.

- Customer retention increased by 15%

- Created diverse marketing campaigns, including social
media initiatives, influencer partnerships, text
broadcasts, and email promotions.

- Enhanced client satisfaction by providing personalized styling advice and outfit recommendations based on their individual needs and preferences.

- Achieved sales totaling $575,000 in merchandise.

- Managed social media platforms, coordinating strategy and content calendars.

- Established strategic partnerships with Loveshackfancy
and Show Me Your Mumu, resulting in increased sales
and brand awareness.

- Directed and supervised the comprehensive process of influencer outreach,campaign strategy development, product shipment,ensuring punctual delivery, and documenting campaign success with over 75 influencers.