Xaviea Brown

• Perform deep dive marketing performance analysis across multiple programs such as email, paid search, natural search, catalog, synthesizing data from multiple sources: SEMrush, Salesforce, Bright edge SEO, and other systems to optimize site performance and ROI of marketing campaigns.
• Establish content for website, social media channels, and marketing collateral (publications, flyers, white papers, newsletters.)
• Manage $150k budget allocation and resource utilization to maximize marketing ROI.
• Oversaw relationships with external vendors and agencies ensuring high-quality work that meets standards and requirements.
• Travel domestically and internationally to listen and conduct research at National trade shows and Sales manager meetings.
• Apply effective time management techniques to meet tight deadlines.

• Developed and managed content calendars for each platform to establish timely and relevant posts.
• Created and published blog posts, landing pages, and social media campaigns to support marketing objectives for new programs, contributing to an 86% growth in total social media impressions and a 74% increase in engagements.
• Delivered monthly and quarterly social media reports utilizing marketing software and digital platform insight and analysis tools.
• Bolstered network by interacting with industry professionals, and community partners influencers via social media.

• Designed and executed social media strategies and content across 165k+ followers on Facebook, Instagram, Twitter, Snapchat, and YouTube.
• Grew Instagram following from 3K to 13k over two-year span.
• Supervised team of 3 social media interns, who generated 15+ text, video, and image posts per week.
• Supported department executives in development and management of updating program pages, paid campaigns, and email distribution.
• Tracked and responded to social media inquiries. Increased 1-on-1 engagement with target market by 200%.
• Coordinated with student organizations to promote their events and initiatives on university's social media channels. This involved building relationships with student leaders and coordinating social media campaigns to support their goals.
• Ensured brand consistency across all digital marketing activities (website, email, social media) and worked with teams to make sure digital marketing activities align with larger marketing campaigns and strategies.

• Designed social media strategies that included creating engaging content, taking high-quality photographs, scheduling posts, monitoring analytics, and responding to customer inquiries which successfully increased their following, website traffic, and revenue.
• Platforms included: Instagram, Facebook, Twitter, and Yelp.
• Developed relationships with influencers to grow reach of company and create wider visibility.

Clients: Golden Crust Pizza, Keel Vodka, Rasa Restaurant, and Kabob and Curry Restaurant

• Scheduled and coordinated daily social media posts across all social media channels (Instagram, Facebook, Twitter, LinkedIn, YouTube).
• Managed variety of clerical and administrative duties including correspondence reports and calendars in high-volume office.
• Provided monthly SEO reports to managers and web development team.
• Planned and executed internal and external marketing events.
• Created and measured email marketing campaigns utilizing Constant Contact- increased email open rate by 16%
• Mentored team of 3 interns per quarter.