Xenon Campbell

Oversee Brand and Content Marketing strategy for Warner Bros. Discovery content portfolio including WB, HBO Max and Local Original Programming. With responsibility for:

• Reaching a wide and varied client base across international including Netflix, Disney+ and Amazon covering OTT, Pay TV, Free TV, basic and AVOD partners.
• Content positioning and targeted communications strategies for varied markets across International.
• D2C and B2B communications strategy via content creation, editorial and brand positioning.
• Innovating client experience and engagement across multiple touch-points.
• Developing and nurturing client relationships both internally and externally.
• Trade event planning including LA Screenings, MIPCOM, NAPTE and local events.
• Stakeholder management, working closely with Producers, networks, PR and international marketing teams.

• Strengthened revenue opportunities by developing tailor-made sales strategies based on industry trend and competitor analysis.
• Maximised branding exposure, customer traffic and sales by developing and executing effective marketing strategies on a local level.
• Worked intrinsically with major streaming partners Netflix, Amazon, StarzPlay and HBO Nordic to help shape, guide and drive their marketing strategies for Warner Bros
• Worked closely with theatrical, CP and Home Ent divisions around numerous cross-promotional opportunities and local initiatives
• Worked hand in hand with research teams to analyse and utilise data effectively to inform sales strategy.

• Managed over 100 different affiliates and stakeholders with different content needs, demographics and sensitives.
• Successfully converted multiple sales drives and initiatives including SUPERMAN & LOIS for the BBC.
• Worked closely with International broadcasters, ensuring respective channels and platforms adhered to brand guidelines and core values.
• Oversaw content marketing and 'added value' content opportunities and deliverables for EMEA.
• Monitored market trends to remain ahead of competitors, consistently meeting client demands.
• Evaluated marketing campaigns using key metrics and performance indicators, enhancing future propositions.

Joined the team that was responsible for one of the early SVOD services. I was responsible for working cross functionally across all Warner Bros. divisions to:

• Create and deliver compelling programming and marketing strategies for the WarnerTV SVOD service.
• Develop key stunts and promotional activities for WarnerTV and WarnerFilms throughout EMEA.

Created compelling schedules and promotional strategies for multiple VOD channels. Collaborating with content providers including HBO, Sony and Warner Bros.

• Part of a four person team, producing a show a week for Trisha on ITV
• Worked as a shooting AP across a number of productions including The Sixth Sense with Colin Fry, Psychic School, Antiques Ghost Show, The Three Mediums and Psychic Detective.