Xiang Lin
Aurora,IL
Summary
Senior Account Executive at Wismettac Asian Food with extensive experience in the Japanese food distribution industry. Graduated from Indiana University Bloomington – Kelley School of Business, majoring in Marketing. Brings a strong background in sales strategy and planning, key account management, consultative selling, and market research, with hands-on experience developing and executing marketing initiatives targeting the Chinese market.Working Experiences
Overview
7
7
years of professional experience
Work History
Senior Account Executive
Wismettac Asian Food
Chicago, Illinois
07.2021 - Current
- Managed and grew daily accounts and order operations for 200+ restaurant clients across 5 different states, serving as the primary point of contact for product inquiries, ordering, logistics, delivery coordination, and after-sales support. Built and maintained long-term, high-retention customer relationships through proactive communication with both customers and warehouse teams.
- Drove significant revenue growth, increasing average monthly sales from $350K to $900K over four years. Successfully processed and coordinated 80+ orders in a single day during peak periods. Conducted 10+ multi-state business trips (5+ days each) and consistently generated ~50 new customer accounts annually.
- Launched and scaled multiple new delivery truck routes over the past two years. Led early-stage market research and demand analysis to identify sales potential and customer density. Collaborated closely with warehouse operations to secure trucks, drivers, and labor, negotiated logistics timelines, and executed targeted market entry strategies. Successfully onboarded 20+ new accounts in a short timeframe, transitioning pilot routes into fully operational, recurring delivery routes.
- Supported company-wide sales operations, including onboarding and training new sales staff through joint sales visits and structured training sessions. Developed product catalogs and monthly promotional materials based on market analysis and customer trends. Actively participated in and supported promotional campaigns, trade events, and sales initiatives to drive brand visibility and revenue growth.
CDA Project Assistant
ChildWise
Chicago, Illinois
05.2020 - 07.2021
- Led the Child Development Associate (CDA) Credential Online Training Program for the China mainland market, overseeing program planning, execution, and ongoing management. Managed and edited training content across multiple formats (instructional videos, course documents, and learning materials)
- Responsible for the Child Development Associate (CDA) Credential Consulting project in China, working with CDA experts on client communication and consulting service, and following up on the client needs and arranging and planning for the implementation process after services
- Planned and executed CDA promotional initiatives and industry summits in China, collaborating with internal teams and external partners. Led the preparation of event materials, including promotional videos, marketing assets, presentation decks, and speaker scripts, ensuring consistent messaging, on-time delivery, and high-quality execution.
Marketing Specialist
ChinaWise
Chicago, Illinois
07.2019 - 04.2020
- Using Adobe Premiere and Audition for the video and audio editing (120 hours), translating CDA credential online curriculum materials (1460 pages) for the Chinese mainland market
- Using Adobe Illustrator and Photoshop for designing marketing promotion materials of the CDA credential (both English and Chinese versions) for the Chinese mainland market
- Arranged the itinerary for the team from China to visit the U.S and conducted necessary industry market research
Education
Associate of Science - AS - Business
North Seattle College
12.2016
Bachelor of Science - BS - Marketing
Indiana University - Kelley School of Business
05.2019
Skills
- Market Analysis and Research
- Sales Strategy and Planning
- Account Management
- Consultative Selling
- Detail-oriented
- Strong Communication
- Microsoft Offices
- Adobe Suites
Consulting And Promotion Projects
- 2020/05/15 China Child Care International Conference
- 2020/07/01 BetterWay Nursery Center Consulting Project (Guangzhou, China)
- 2020/12/17 CDA 45th Anniversary Celebration Summit Mandarin
- 2021/02/17 2021 Fishery Child Care International Summit
- 2021/04/01 Gemdale Education Teacher Training Project (Shenzhen, China)
Languages
- English
- Mandarin
Timeline
Senior Account Executive
Wismettac Asian Food
07.2021 - Current
CDA Project Assistant
ChildWise
05.2020 - 07.2021
Marketing Specialist
ChinaWise
07.2019 - 04.2020
Associate of Science - AS - Business
North Seattle College
Bachelor of Science - BS - Marketing
Indiana University - Kelley School of Business