Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Xiaohan Mu

Los Angeles,CA

Summary

Goal-oriented manager with distinguished experience in Social Media industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.

Overview

7
7
years of professional experience

Work History

Channel Manager

Cinedigm Co. (Cineverse)
04.2022 - Current
  • Managing content for company social media platforms including Youtube, Facebook, TikTok and Instagram.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Built relationships with customers and community to establish long-term business growth.
  • Compiled and analyzed data to determine approaches to improve sales and performance.

Social Media Coordinator

DMR
11.2018 - 04.2022
  • Created social media content with consistent content and tone. Has over 10M viewership on average and 7M followers on Facebook.
  • Interacted with fans and clients in effort to take advantage of positive posts and feedback to boost brand identification.
  • Tracked competitors' content and social presence and responded appropriately when required.
  • Designed and implemented social media strategies to align with business goals.

Creative Writer

Chihuo.org
07.2018 - 11.2018
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content for local restaurants in NYC.
  • Brainstormed ideas to create useful content for clients.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Completed thorough research into assigned topics.

Account Executive

BBDO Worldwide
07.2017 - 06.2018
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Distributed marketing materials to existing and prospective clients to promote products and services.
  • Leveraged marketing channels and sales strategies to develop pipeline and increase profitability.
  • Qualified leads, built relationships and executed sales strategies to drive new business.
  • Collaborated with internal teams to develop account strategy.

Reporter/Intern Producer

Phoenix TV
05.2016 - 07.2017
  • Produced and edited the"2016 Chinese New Year Gala show"
  • Responsible for the editing, script writing, and producing for daily talk shows including "American Today" and "Hot Topic for Chinese "
  • Completed research, compiled data, and assisted in timely reporting.
  • Reported from field locations and wrote stories under tight deadlines.

Education

Master of Science - International Communication

St. John's University
Queens, NY
11.2020

Bachelor of Science - Journalism, Strategic Communication

Ohio University
Athens, OH
04.2016

Skills

  • Profitability Assessments
  • Account Management
  • Managing Communications Channels
  • Market Research
  • Social Media Best Practices
  • Ad Campaigns
  • Client Relationship Management
  • Edit Footage
  • Video Production and Editing

Languages

English
Professional Working
Chinese (Mandarin)
Native or Bilingual

Timeline

Channel Manager

Cinedigm Co. (Cineverse)
04.2022 - Current

Social Media Coordinator

DMR
11.2018 - 04.2022

Creative Writer

Chihuo.org
07.2018 - 11.2018

Account Executive

BBDO Worldwide
07.2017 - 06.2018

Reporter/Intern Producer

Phoenix TV
05.2016 - 07.2017

Master of Science - International Communication

St. John's University

Bachelor of Science - Journalism, Strategic Communication

Ohio University

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Xiaohan Mu