Xiaosang Wei
Plano,TX
Summary
Experienced senior website content editor with over two and a half years at Dealmoon, specializing in affiliate marketing and e-commerce. Proficient in marketing, advertising, and branding strategies, backed by B2C Chinese-American market insights. Previous collaboration with top-level production teams in the Chinese film industry honed proactive problem-solving abilities and goal-oriented communication. Further developed mature marketing and crisis management skills as a polar tour guide. Freelance digital illustrator showcasing strong motivation and prowess in producing commercial digital artwork.
Overview
8
8
years of professional experience
Work History
Sr. Web Content Editor
Dealmoon
04.2020 - Current
- Spearheaded three years of significant growth in channel traffic and revenue. Secured top company-wide traffic rankings for three consecutive years, attaining a remarkable 449% Year-over-Year (YOY) growth in H1 2023 (Jan-Jun).
- Creating a sustained content impact, a post from 2021 has amassed 3.17M views, garnered 385K clicks, and generated 11.4K comments.
- Drove consistent annual traffic expansion exceeding 200%, achieving YOY partner traffic and revenue growth of up to 17,333.38%.
- Regularly claimed top-three Google rankings for trending content, establishing key source status on platforms like Little Red Book.
- Transformed a dormant travel and entertainment channel post-onboarding into a robust, actively expanding platform.
- Analyzed user data adeptly, profiling demographics and tailoring content for the Chinese-American user base.
- Enabled self-sustained YouTube live broadcasts, facilitating independent brand promotion.
Tour Guide
Skylar Travel
07.2017 - 03.2020
- Guided groups of up to 58 people on scheduled tours.
- Carried out humanitarian rescues, took good care of 26 tourists, cooperated with the driver to get out of the bus which was stuck in deep snow, and guided more than 3 trucks and 2 SUVs which were stuck in a snowstorm.
- Led a group of 15 hearing-impaired seniors on a 3-day & 2-night polar expedition, adeptly employing words, pictures, and body languages to explain to and assist everyone, and created unforgettable and profound travel memories for everyone.
- Guided a group of 12 tourists to safely navigate through hazardous zones during a magnitude 7 earthquake in 2018. Managed to seamlessly continue the planned tour, organized essential emergency provisions, and skillfully transported them back to the hotel, ensuring their safety.
- Provided information on various sites throughout area, relaying little-known stories to provide interest.
- Designed road cards and brochures for the tour company.
Associate Movie Producer/Art Director
Freelancer
06.2015 - 06.2016
- Participated in the film shooting as Executive Producer and Poster Designer, closely cooperated with the first-line celebrity Hung Kam-po, and received “My Beloved Bodyguard” movie premiere invitation from Hung Kam-po.
- Organized and planned the "Return to China" program event at the Chinese Language University, featuring performances by 5 renowned film personalities and attended by over 500 students.
- Produced six promotional posters for two films, with three of them utilized for all promotional materials during the film premieres.
- Developed strategic communication and marketing plans.
- Assisted in the preparatory work of filmmaking, and organized workflow to meet specifications and deadlines.
Education
Bachelor of Arts - Advertising
Hubei University of Technology
ChinaSkills
- SEO Understanding
- Promotions Planning Skills
- Analyze Trends
- Analytics and SEO
- Branding Support
- Keyword Research
- Online Media Campaigns
- Brand Strategy
- Retail Knowledge
- Global Sales and Marketing
- Digital Painting
- Adobe Photoshop
Timeline
Sr. Web Content Editor
Dealmoon
04.2020 - Current
Tour Guide
Skylar Travel
07.2017 - 03.2020
Associate Movie Producer/Art Director
Freelancer
06.2015 - 06.2016
Bachelor of Arts - Advertising
Hubei University of Technology
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