Ximena Reyes
Brownsville,TX
Summary
Motivated and results-driven marketing and event coordination professional with extensive experience in social media management, strategic campaign development, and large scale event execution. Skilled in creating engaging digital content, managing multi platform social accounts, and driving student and community engagement through innovative promotional strategies. Demonstrates strong leadership through committee chair roles, budget oversight, vendor coordination, and cross-department collaboration. Fluent in English and Spanish, with proven strengths in communication, creativity, and brand awareness. Committed to delivering high quality work, fostering inclusive campus involvement, and utilizing data-driven insights to optimize marketing initiatives and event success.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Involvement Ambassador
UTRGV Center for Student Involvement
09.2024 - 06.2025
- Developed weekly social media content ideas.
- Managed two UTRGV social media accounts.
- Developed a content calendar for tradition keepers and other departments.
- Facilitated student engagement initiatives, enhancing campus community involvement.
- Coordinated events and programs, promoting university resources to diverse student populations.
- Assisted in developing promotional materials, increasing awareness of student services available.
- Collaborated with campus organizations, ensuring seamless event planning and execution.
- Developed and implemented comprehensive social media outreach strategy, resulting in increased followers.
Marketing committee chair
Campus Activities Board
06.2024 - 09.2024
- Developed content for CAB and other departments.
- Led marketing initiatives to promote campus events, enhancing student engagement and participation.
- Collaborated with committee members to develop strategic promotional campaigns across various platforms.
- Analyzed feedback from past events to refine future marketing approaches and improve outreach efforts.
- Managed social media accounts, increasing visibility and interaction through targeted content creation.
- Designed promotional materials, including flyers and digital content, to effectively communicate event details.
- Developed partnerships with local businesses for sponsorships, expanding resources for campus events and initiatives.
- Boosted brand awareness by developing and executing strategic marketing campaigns.
- Established robust email marketing programs that led to significant increases in click-through rates and conversions.
- Increased customer engagement through targeted social media content and advertising initiatives.
- Utilized analytics tools to measure campaign success and make data-informed decisions about future strategies.
Pride and Signature Committee chair
Campus Activities Board
08.2023 - 05.2024
- Led planning and execution of campus events, enhancing student engagement and participation.
- Coordinated with diverse committees to streamline event logistics and improve communication strategies.
- Managed budgets for events, ensuring cost-effective allocation of resources while maintaining quality.
- Facilitated training sessions for committee members, fostering teamwork and leadership skills within the group.
- Evaluated event outcomes through feedback surveys, identifying areas for improvement for future initiatives.
- Collaborated with university administration to align event goals with campus policies and objectives.
- Organized regular meetings to discuss progress, challenges, and strategic planning for upcoming activities.
- Proposed call and meeting agenda items to committee leadership.
- Negotiated contracts with vendors and service providers, ensuring cost-effective solutions while maintaining high-quality standards.
- Coordinated successful events, consistently surpassing fundraising targets and raising awareness for the organization''s mission.
- Enhanced communication between committee members by establishing clear guidelines for discussion and decision-making processes.
- Developed detailed event timelines to ensure seamless execution of activities.
- Assisted in creating promotional materials and social media campaigns for events.
- Coordinated schedules and timelines for events.
- Coordinated with participating vendors during event planning.
- Managed event logistics and operations.
Education
Bachelor of Science - Marketing
The University of Texas At Rio Grande Valley
05-2026
High School -
Homer Hanna High School
05-2022
Skills
- Event planning
- Email Marketing
- Leadership
- Communication
- Team work
- Creativity
- Customer engagement
- Brand awareness
- Social media management
- Event coordination
- Social media marketing
- Content creation
- Event planning and logistics
- On-campus event planning
Certification
- Foundations of Digital Marketing and E-commerce / Google
- Introduction to Social Media Marketing / Meta
- Design Fundamentals with AI / Adobe
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Involvement Ambassador
UTRGV Center for Student Involvement
09.2024 - 06.2025
Marketing committee chair
Campus Activities Board
06.2024 - 09.2024
Pride and Signature Committee chair
Campus Activities Board
08.2023 - 05.2024
Bachelor of Science - Marketing
The University of Texas At Rio Grande Valley
High School -
Homer Hanna High School
AWARDS
BUSINESS PROFESSIONALS OF AMERICA (BPA)- 2020
BPA Entrepreneurship (505-S) Regional winner- 1st place
Tasks in this academic program included
- Developed a comprehensive business plan from scratch for a new small business concept designed to engage all age ranges and benefit the community.
- Designed and executed a marketing strategy, including creating posters, graphics, and campaign materials to raise awareness and support for the business.
- Produced a professional PowerPoint presentation and recorded a sales pitch video for an online competition during COVID-19.
- Participated in multiple advisory sessions with a mentor/professor over the course of the school year, dedicating over 10 hours weekly to refine the business plan and presentation.
- Competed in regional and state-level competitions, presenting the business concept to a panel of judges and responding to on-the-spot questions.
- Achieved first place in the regional competition and developed an enhanced sales presentation for the state-level contest.