With over two years of professional experience in marketing and branding across diverse industries, I excel in cultivating robust brand identities, bridging cultural nuances, and fostering authentic connections between individuals and brands. My expertise lies in leveraging strategic insights to propel brands forward, ensuring resonance in dynamic market landscapes.
Hi, I’m
Xinchang Zhang
McLean,VA
Summary
Overview
2
years of professional experience
2
Certification
Work History
OSMO Media
Social Media Strategist
10.2023 - Current
Job overview
- Influencer Marketing: Identified and onboarded relevant influencers across all social platforms for various brands.
- Social Media Content Strategy: Developed comprehensive monthly brief for INTO YOU Cosmetics outlining creative concepts, themes, and visual aesthetics for social media campaigns.
- Social Media Management: Utilized Buffer to implement and oversee day-to-day operations for various brands, including TikTok and Instagram, ensuring the delivery of consistent and engaging content.
- Market Analysis: Conducted competitor analysis to pinpoint opportunities and benchmarks for achieving successful social media performance.
Starbucks ChinaBeijing, China
Internship, National Field Marketing
05.2023 - 08.2023
Job overview
- Market Analysis: Conducted in-depth promotion analysis of competitors and consumer insights research.
- Data Collection and Analysis: Collected data from 5 regions and generated reports to inform strategic decision-making and optimized campaign effectiveness for new product launching according to regions.
- Worked with influencers for marketing materials production.
- Production Coordination: Collaborated with influencers for marketing materials production.
- Insight Development: Crafted a compelling Canva presentation outlining 4 insights for Gen Z engagement strategies, derived from cross-platform social media feedback.
- Event Coordination: Assisted in venue setup and participant check-in for a third-quarter kickoff event with over 500 participants, including northern regional managers, national marketing manager, and national operation manager.
Urbanis. LLCAlbany, NY
Branding and Marketing Coordinator
01.2022 - 02.2023
Job overview
- Pitch Deck Development: Collaborated closely with CEO, revamped investor pitch deck using Canva with a strong visual and infographics, securing a second-place win in a competition and attracting over $2 million in investment.
- Brand Building: Initiated and led the creation of a comprehensive branding system including visual identity, verbal identity, value proposition, messaging framework, and storytelling framework.
- Content Creation: Managed social media accounts(Instagram and Facebook) and generated video contents, posters, and social media contents for Instagram and Facebook.
- Website Design: Designed a user friendly website to publicize the brand, maximizing brand exposure and fostering increased awareness.
- Strategic Planning: Devised and executed a impactful strategic marketing plan through research and social listening, leveraging competitor analysis and extensive market research, resulting in a growth over 13 times across various social media platforms over a period of 10 months.
Education
Georgetown UniversityWashington, DC
Master of Arts from Integrated Marketing Communication
05-2024
University Overview
- Relevant Coursework: Spotify Digital Marketing Strategy, Barnes & Noble Creative Strategy, US Track and Field Communication Strategy, Under Armour Consumer Research Project, EIHR Cause Consulting Project.
PolimodaFlorence, Italy
Master of Arts from Fashion Brand Management
12-2022
University Overview
- Related Coursework: Opening Ceremony Re-branding Project, Junya Watanabe Re-merchandising Project, Burberry Merchandising Project, COS Supply Chain Analysis Project.
Duquesne UniversityPittsburgh, PA
Master of Arts from Digital Media Arts
12-2019
University Overview
- Dean’s List
- President of the Chinese Students and Scholars Association(CSSA).
Skills
- Chinese
- Digital Marketing, Brand Strategy, Integrated Marketing Planning, Strategic Development, Social Media, Visual Storytelling, SEO Optimization, Influencer Marketing, Content Creation, Multi-cultural Communication
- Adobe Creative Suite, Canva, Buffer, Brand 24, Photography, Video/Photo Editing
Certification
- Google Analytic 2023
- HubSpot Social Media 2023
Timeline
Social Media Strategist
OSMO Media
10.2023 - Current
Internship, National Field Marketing
Starbucks China
05.2023 - 08.2023
Branding and Marketing Coordinator
Urbanis. LLC
01.2022 - 02.2023
Georgetown University
Master of Arts from Integrated Marketing Communication
Polimoda
Master of Arts from Fashion Brand Management
Duquesne University
Master of Arts from Digital Media Arts
Similar Profiles
Dina NaranjoDina Naranjo
Technical Project Specialist at Osmo EnterprisesTechnical Project Specialist at Osmo Enterprises
Mazhar GhafoorMazhar Ghafoor
Sales Manager at Osmo logistics LLCSales Manager at Osmo logistics LLC
Nicholas EatonNicholas Eaton
Service & Operations Manager at Osmo Wood & Colour Canada Ltd.Service & Operations Manager at Osmo Wood & Colour Canada Ltd.