Xingyu Shen

• Recognized for a compelling weekly column that informed and influenced over 30,000 readers.

• Notably contributed to the successful rebranding of McQ, crafting narratives that resonated with the brand's ethos and audience.

• Specialized in providing keen insights into emerging trends, conducting in-depth analysis of fashion influencers' styles, and delivering current brand developments.

• Played a pivotal role in guiding consumer purchases and driving trend engagement.

• Enhanced product appeal by writing engaging descriptions and conducting in-depth interviews with jewelry designers.

• Leveraged consumer interest by emphasizing the inspiration and history behind each jewelry piece.

• Implemented successful content marketing strategies on Weibo and WeChat, targeting the specific customer base.

• Drove purchase decisions by creating compelling content that highlights the uniqueness of the products.

• Utilized social media platforms effectively to increase brand visibility and sales.

• Collaborated with design teams to gain insights and translate them into captivating marketing material.

• Analyzed market trends to align content strategy with consumer preferences and interests.

• Engaged with the online community to foster a connection between the brand and its customers.

• Crafted engaging promotional articles for Bulgari Perfumes, effectively targeting international audiences.

• Translated key interviews and content, ensuring a seamless bridge between original material and global readers.

• Played a pivotal role in event planning, showcasing exceptional attention to detail and coordination skills.

• Conceptualized innovative content specifically for festival promotions, enhancing brand visibility and appeal.

• Identified and partnered with key opinion leaders (KOLs) to captivate and grow the Gen Z customer demographic.

• Employed strategic communication skills to articulate brand values and product uniqueness effectively.

• Collaborated with cross-functional teams to ensure cohesive and impactful marketing campaigns.

• Drove customer engagement and brand loyalty by developing relatable and youth-centric marketing strategies.

• Actively contributed to photo shoots and managed English interview transcriptions, ensuring high-quality content.

• Authored engaging articles for 'Miss V' and 'Accessories' columns in VOGUE MINI, demonstrating versatile writing skills.

• Conducted exclusive interviews, adding unique insights and perspectives to the magazine's content.

• Maintained a dedicated column on fashion history, enriching the publication with educational and engaging material.

• Enhanced the magazine's digital content strategy to effectively engage with the Generation Z audience.

• Collaborated closely with editorial and photography teams to produce visually and contextually compelling content.

• Utilized a deep understanding of fashion trends and history to create content that resonates with a younger demographic.

• Played a key role in increasing the magazine's online presence and readership among Gen Z consumers.