Xinye Hu
Milwaukee,WI
Summary
Self-motivated, mission-oriented marketing specialist with 4 more yeas experiences in the clothing, tea&bakery and materials sectors. Also experienced in marketing accounting and management in China, as well as executing comprehensive marketing plans from start to finish. Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
5
5
years of professional experience
Work History
Sales and Marketing Manager and Barista
Le C's Tea House
11.2022 - 09.2023
- Analyzed sales and marketing data for improved strategies.
- Implemented, executed and strategically expanded business channel partnerships and program initiatives.
- Managed sales promotions and marketing strategies on major social media sites.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Reasonable controls of expenses according to the store’s operational goals, understanding inventory and ordering accurately.
- Coordinate interpersonal relationships, maintain friendly and cooperative relationship among employees, and maintain quality service attitude of employees to customers.
- Execution and implementation of activities.
- Evaluate and assess the daily tasks of employees.
- Maintain the store environment to create a comfortable and clean atmosphere as well as the maintenance of equipment to ensure that everything is functioning properly.
- Regularly promotional activities.
- Opening (including preparation of all teas ) and closing.
- I HAVE Build positive relationships with Chinese customers in Wechat group and advertising.
- I HAD MADE egg pastry which brought high benefits and attracted more new customers.
Brand Ambassador
KG Stevens
11.2021 - 09.2022
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
- Engaged, educated, and befriended customers to deliver amazing shopping experience.
- Communicated product information with confidence and educated consumers about company.
- Showed understanding of customer's personal style and preferences when offering product advice.
- Designed, filled, and arranged eye-catching product floorsets to increase sales.
- Record and communicate customer information with internal stuff and managers.
- I had reached 33 Leads in a weekend which is the highest in our team when I worked for KG.
Marketing Account Manager
Rococo Inc
10.2021 - 12.2021
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Devised content strategy to effectively engage target audiences.
Assistant Sales & Marketing Manager
Come Wonka
05.2018 - 08.2020
- Analyzed sales and marketing data for improved strategies.
- Implemented, executed and strategically expanded business channel partnerships and program initiatives.
- Managed sales promotions and marketing strategies on major social media sites.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
Education
Bachelor of Marketing - Marketing
Marquette University
Milwaukee, WI06.2025
Associate Marketing Degree - Marketing
Milwaukee Area Technical College
Milwaukee, WI09.2024
Skills
- Chinese
- Japanese
- Strategic Planning
- Brand-Building Strategies
- Sales Tracking
- Rapport and Relationship Building
- Team Leadership
- Sales Presentations
- Social Media Management
- Operations Management
- Sales Targeting
- Brand Marketing
- Customer Service
- Decision-Making
- Sales Processes
- Lead Generation
- Relationship Building
Timeline
Sales and Marketing Manager and Barista
Le C's Tea House
11.2022 - 09.2023
Brand Ambassador
KG Stevens
11.2021 - 09.2022
Marketing Account Manager
Rococo Inc
10.2021 - 12.2021
Assistant Sales & Marketing Manager
Come Wonka
05.2018 - 08.2020
Bachelor of Marketing - Marketing
Marquette University
Associate Marketing Degree - Marketing
Milwaukee Area Technical College
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