Xinyi Wu
Irvine,CA
Overview
1
1
year of professional experience
Work History
YousPlus Achiever ESG Challenge Campaign
PwC
05.2021 - 10.2022
- Received Bronze Award after undergoing three rounds of competition
- Generated digital art (hand-painted) promotional and informational video for the ESG sustainable strategic business plan of the group with the use of Procreate, Adobe Illustrator, and Adobe After Effects, which received over 2K views on Chinese streaming platform BiliBili
- Coordinated with teammates across the globe to work develop a ESG sustainable business plan reaching goals of the challenge
- Took the innovative approach of utilizing incentivized recycling garbage machines in reducing plastic pollutions along with a merchandise selling as well as advertisement to assist with profitability
Marketing Volunteer Position
GMAC
Richmond, BC
08.2022 - 09.2022
- Developed multi-language brochure promotion material for the company as they were switching from traditional advertisement to social media
- Managed and organized basic financial bookkeeping of the company's clients -local companies- for a year
- Helped redesign the company's service proposal in meeting the company's objective of attractive marketing strategy
- Generated social media contents for advertisement to be posted onto Instagram and helped in managing the social media account through the tactics of posting financial related new content daily accompanied with company's service and product ads
Education
Bachelor of Arts - Business Administration
University of California, Irvine
Irvine, CA06-2027
Skills
- Language: English, Chinese (Mandarin), French
- Software: Excel, Words, RStudio
- Art Software: Blender, Illustrator, After Effects, Cinema 4D, Procreate, Unity
Leadership And Community
- Local Academic Organization: Started a local academic organization to provide informative resources for the development of students including competitions, consultation and more. Held an online youth art competition targeted to increase local art impact in youth groups especially. With over 50 youth participation. Held online information sessions for international students, discussing educational opportunities in Canada.
Affiliations
- Joined Anteater Artist at UCI and engaged in animation music video production of the Love Idol
- Participated in ATV club at UCI and attended weekly workshop and production opportunity monthly
- Assisted with monthly charitable piano concert with TomLee Richmond
Timeline
Marketing Volunteer Position
GMAC
08.2022 - 09.2022
YousPlus Achiever ESG Challenge Campaign
PwC
05.2021 - 10.2022
Bachelor of Arts - Business Administration
University of California, Irvine
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