Xinyi (Jenny) Ge
New York,NY
Summary
As a media and economics double major at NYU, I am driven by a passion for beauty brand marketing and design, coupled with a strong foundation in media and economics. My diverse experiences have cultivated patience, empathy, and exceptional communication skills. These qualities make me foster strong relationships and help others achieve their goals. I offer a unique blend of adaptability, creativity, and a well-rounded perspective, making me a valuable asset for crafting impactful marketing campaigns, designing innovative solutions, and building successful teams.
Overview
6
6
years of professional experience
Work History
Marketing Intern
The Estée Lauder Companies Inc.
05.2023 - 09.2023
- Social Media Management and Collaboration, Aligned content with brand identity and market trends.
- Scheduled and reviewed social media content, achieving 500,000+ impressions in 2 months.
- Created graphic designs and video visuals and crafted over 30 compelling video scripts.
- Orchestrated two co-branded offline flash mob events, including theme development, material design, and media coordination.
- Attracted 6,000+ attendees and increased new customer conversion rates by 15%.
- Analyzed competitors' communication strategies and interaction data to offer strategic recommendations for product positioning.
Human Resources Manager
LIVE Media Group
08.2020 - 05.2023
- Planned and executed four successful promotion campaigns, with over 150 participants each, both online and offline.
- Designed and implemented a user growth strategy. Effectively increased the company's brand exposure and influence.
- Assist the visual design department by creating social media images, event posters, and peripherals
- Responsible for developing human resources management policies and workflows.
Digital Media Consultant
Flower Crush
01.2023 - 03.2023
- Coordinated media outreach and crafted submissions.
- Gathered creative specifications, worked with the creative team, and ensured project completion on schedule.
Marketing And Public Relations Intern
Transwarp
05.2022 - 09.2022
- Contributed to the planning and execution of the World Artificial Intelligence Conference.
- Designed interactive gifts and engagement strategies.
- Facilitated interviews with major media platforms, including CCTV News and Xinhua News Agency.
- Resulted in 1.07 billion online traffic and 6.41 billion exposure.
- Authored 8 social media releases to expand the company's online presence.
Volunteer
Star Divers Club
01.2018 - 08.2021
- Designed and implemented a therapeutic scuba diving program.
- Recruited and trained over 15 certified scuba divers to provide personalized training to 15 children with autism.
- Established a long-term partnership with the Shanghai Autism School, Spreading Wings Home, and two dive clubs.
- Delivered a keynote speech on scuba diving therapy for children with autism at the China Alliance Charity Forum in San Diego, USA.
- Authored a psychological paper on the topic of scuba diving therapy for children with autism.
Education
Bachelor of Science - Media, Culture, And Communication
New York University
New York, NY05.2025
Skills
- Project Management
- Brand Development
- Social Media Sites
- Complex Problem-Solving
- Social Perceptiveness
Timeline
Marketing Intern
The Estée Lauder Companies Inc.
05.2023 - 09.2023
Digital Media Consultant
Flower Crush
01.2023 - 03.2023
Marketing And Public Relations Intern
Transwarp
05.2022 - 09.2022
Human Resources Manager
LIVE Media Group
08.2020 - 05.2023
Volunteer
Star Divers Club
01.2018 - 08.2021
Bachelor of Science - Media, Culture, And Communication
New York University
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