Xinyu (Jennifer) Lin

Driven to learn quickly, advance computer proficiency and training in industry operations. Solid background in field and office settings supporting team needs. Flexible and hardworking team player focused on boosting productivity and performance with conscientious and detail-oriented approaches.

• Dean's List at Brandeis University (Every semester since Summer 2021)
• Second Place at Brandeis Asper Summit Pitching ($600 prize)
• Best Non-Technical Award at Brandeis DeisHacks Hackathon ($750 prize)

• Secretary Department Member, Brandeis University Global China Connection (GCC), 09/2021- Present

Planned and hosted the East Coast Cup Basketball Tournament, managing venue reservations and communications. Organized Brandeis Good Voice event, coordinating venue setup and competition planning.

• Marketing Officer, Brandeis Impact Club, 09/2021- Present,

Volunteered for Brandeis Hackathon, facilitating workshops and coordinating with Boston NGOs. Designed promotional materials and coordinated internship opportunities between students and companies.

• Club Member, Much Ado About Nothing Chinese Theatre Club (MAAN), 09/2021- Present

Managed backstage operations and promoted annual theater productions, enhancing team coordination and organizational skills.

• "Bring Honor to the Family" Housekeeping Proposal

Proposed the establishment of a homecare company, identifying industry opportunities and customer pain points through market research.

• "Shuttle" Product Commercial Shoot & Offline Launch Simulation

Conducted a market analysis to define the target audience using USP theory, and strategized on multi-platform ad placements for maximum reach.

• Comparative Analysis of Walmart and Amazon

Analyzed financial performances and provided investment recommendations, comparing the companies to industry averages to ascertain competitive positioning.