Xinyuan Jing
Weehawken,New Jersey
Overview
2
2
years of professional experience
Work History
Trip.com Group
Graphic Design Intern
05.2023 - 08.2023
- Focused on global duty-free shops, incorporating a diverse range of cultural aesthetics and consumer preferences into the designs, which broadened the appeal of the campaigns.
- Crafted marketing materials including banners, posters, and landing pages, which were pivotal in enhancing online visibility and user engagement.
- Produced innovative and attractive social media posts tailored to different platforms, significantly boosting online presence and customer interaction.
- Worked closely with brands like Cartier and Elizabeth Arden, ensuring that all design elements accurately represented their prestigious image and met their specific marketing needs.
MSL-Publicis Groupe
Creative Intern
05.2021 - 08.2021
- Designed high-quality creative outputs for various media platforms including Weibo, WeChat, and Little Red Book. Produced over 100 pieces of promotional material including banners, posters, and key visuals (KV), tailored to meet The Face Shop's specific requirements.
- Participated in the design of promotional graphics and PR gift boxes for new product launches, effectively enhancing the brand's visibility and image.
- Assisted in designing new membership terms introduction graphics for Plaza 66. Independently created four illustrations for the promotion of Plaza’s events, with a single post reaching over 20,000 views.
- Analyzed the target audience needs and characteristics for the Snoopy and Shanghai Adoption Day event. Designed offline event materials for Shanghai including posters, banners, backdrop boards, and handheld signs, contributing to an event footfall of over 2,000 people.
- Participated in brainstorming sessions for new product launches. Communicated with Account and Media teams to align with brand needs, ensuring the timely completion of various design tasks.
Education
Bachelor of Arts - Illustration
School of Visual Arts
New York, NY05.2024
Skills
- Illustration
- Graphic Design
- User Research
- Figma
- Touch Designer
- SketchUp
- Unity
- Adobe Creative Suite
Timeline
Trip.com Group
Graphic Design Intern
05.2023 - 08.2023
MSL-Publicis Groupe
Creative Intern
05.2021 - 08.2021
Bachelor of Arts - Illustration
School of Visual Arts
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