XIRUI(RAY) WANG
Brooklyn,NY
Summary
Creative marketing and design professional with expertise in branding, digital marketing, and multimedia content production, complemented by a strong foundation in finance. Proficient in Adobe Creative Suite, Figma, and Notion, with experience creating marketing assets, reports, presentations, and social media content. Passionate about leveraging strategic design and data-driven insights to enhance brand storytelling and engagement.
Overview
3
3
years of professional experience
Work History
Design Intern
Wanderboat.AI
, Remote
01.2024 - 06.2024
- Designed marketing and branding assets including launch event banners and promotional materials
- Created and edited TikTok videos, implementing engaging storytelling and design strategies that contributed to a 50,000-subscriber increase and significantly boosted brand reach
- Applied UX/UI principles from coursework to improve the company's website design and user experience
Intern
Maoqiu Data Technology Group Co.
Chengdu, China
08.2021 - 10.2021
- Developed digital and print materials for marketing collateral and branding packages
- Designed graphics for web, reports, and social media using Adobe Illustrator and Photoshop
- Assisted in website updates to maintain consistent visual identity
Education
Master of Fine Arts - Communication Design
Pratt Institute
Brooklyn, NY08-2024
Bachelor of Science in Business - Financial Analysis
Nichols College
Dudley, MA05-2022
Skills
- Adobe Illustrator
- InDesign
- Photoshop
- Premiere Pro
- Typography
- Print production
- Social media graphics
- Presentations
- Event branding
- Figma
- Notion
- Campaign strategy
- Audience analysis
- Campaign planning
- Data visualization/ analysis
- Strong research abilities
- Leadership
Projects
Branding & Marketing Strategy (Simulated, Pratt Institute), Developed a brand identity system including logo design, typography, and marketing collateral., Designed a brand style guide to ensure cohesive messaging across all platforms., Created data-driven marketing strategies for audience engagement and campaign success. UX/UI Case Study, Designed a user-friendly mobile app interface using Figma., Conducted user research and usability testing to refine the experience.
Activities
- Nichols College NCAA Men's Volleyball Team - Team Captain, multiple-time First Team NECC Region selection
- Nichols College E-sports Team - Team Member
- Volunteer Work: Event setup, food service, and stage design for cultural celebrations.
Timeline
Design Intern
Wanderboat.AI
01.2024 - 06.2024
Intern
Maoqiu Data Technology Group Co.
08.2021 - 10.2021
Master of Fine Arts - Communication Design
Pratt Institute
Bachelor of Science in Business - Financial Analysis
Nichols College
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